The 7" edit of my slides from Webstock 2010.
The talk was very much aimed at small web teams working in government and the non-profit sectors - where there isn't a 70 developers, or even 7 - and you're lucky to get just 1 - some of the time!
In a departure from the usual - "here's our shiny new stuff" talk - these slides accompanied a talk about real meat & potatoes stuff - analytics, personas, and the like.
The key question in the talk - how might you start to track actual site users and match them with the personas you have been using in the design phase?
(It is a 7" edit because I've taken out backgrounder slides and shuffled a few to make it a bit clearer without audio!)
Seb Chan - http://www.powerhousemuseum.com/dmsblog/
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Webstock 2010 - Seb Chan on data driven personas & analytics
1. source: http://www.flickr.com/photos/apotheker/29327558/
“i am not a number, i am a . . ”
the 7” edit
iteration & data driven personas using analytics
sebastian chan, head of digital, social & emerging technologies, powerhouse museum
4. i work for the government
i am not a designer
caveats!
today
commonsense!
tiny budgets & no resources
personas & basic analytics
texan monarchists and schools
6. works part time in
university sector
33 years old, 2
children aged 6
and 3.
lives in the inner
city, drives to work
on iiNet ADSL2 home
but filtered at work
kids in bed by 7pm.
watches timeshifted TV
to relax
sees museums as educational
fun for the kids
source: http://www.flickr.com/photos/apotheker/29327558/
7. uses search to find
information
most visited
website is
facebook
reads the paper
online in parts
not interested in
random browsing
doesn’t contribute
content to websites
clearly delineates work email
from facebook mails
source: http://www.flickr.com/photos/apotheker/29327558/
45. some key audiences:
children & familes
under 30s
culturally active adults
makers, tinkerers, creators, designers
46. the visitor cycle
revisitation
pre during post
www in gallery out in the world
handheld AR/mobile
www
highly social didactic highly social
visitor-led controlled visitor-led
10% 1%
49. the rise of the
texan monarchists?
source: http://www.flickr.com/photos/library_of_congress/2163915962/
50.
51. works part time in
university sector
33 years old, 2
children aged 6
and 3.
lives in the inner
city, drives to work
on iiNet ADSL2 home
but filtered at work
kids in bed by 7pm.
watches timeshifted TV
to relax
sees museums as educational
fun for the kids
source: http://www.flickr.com/photos/apotheker/29327558/
63. works part time in
university sector
33 years old, 2
children aged 6
and 3.
lives in the inner
city, drives to work
on iiNet ADSL2 home
but filtered at work
kids in bed by 7pm.
watches timeshifted TV
to relax
sees museums as educational
fun for the kids
source: http://www.flickr.com/photos/apotheker/29327558/
73. Dear Madam or Sir, We have owned and
thoroughly enjoyed an "original balans"
kneeling chair for over 30 years. But
finally, now the knee pads have worn and
the foam has disintegrated. Where can we
get replacements for the knee and seat
pads? Otherwise, the chair is as good as
new and we want to continue to enjoy this
chair. Thank you.