Strategies against architecture: building a 'museum of the future' / Remix Sydney June 2015

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Keynote presentation delivered at Remix Sydney, June 2015.

Title is derived from an article in The Atlantic, Jan 2015 - http://theatln.tc/1K0zXQs

Lustig/Fast Company quotes are from - http://bit.ly/1FoS8ZR

Longer background technical paper at http://bit.ly/1LhwSNX

Published in: Design

Strategies against architecture: building a 'museum of the future' / Remix Sydney June 2015

  1. 1. @sebchan director of digital & emerging media labs.cooperhewitt.org | freshandnew.org Strategies against architecture: building a ‘museum of the future’
  2. 2. cooper hewitt smithsonian design museum
  3. 3. cooper hewitt = mission + collection + building
  4. 4. andrew carnegie steel magnate, philanthropist
  5. 5. just a minor renovation
  6. 6. 1500square metres. its quite small.
  7. 7. sarah & eleanor hewitt
  8. 8. former collection displays at cooper union
  9. 9. Birdcage In The Form Of A Church, mid-19th century
  10. 10. Button Showing West Indian Scene, late 18th century.
  11. 11. Tassel. Medium: linen Technique: braided and knotted.Sidewall, "Germinal", 1968.
  12. 12. Cricket Cage, late 19th century.
  13. 13. Drawing, "Striped Pattern, Textile Design", 1950–70. Tommi Parzinger.
  14. 14. Poster, "El Dominio del Fuego (The Domain of Fire)", Luis Vega .1972 Poster, "Otis Rush", 1967. Wes Wilson
  15. 15. Pop Up Pinocchio, Harold Lentz & Carlo Carlodi, 1933
  16. 16. Figure, Duvelo Porcelain Factory, 1989 Figure of a pony, 1930
  17. 17. Creamer, Switzerland, 18th Century Bottle, 1949
  18. 18. Figure, "Cat and kitten", late 19th–early 20th century.
  19. 19. “The tchotchkes and baubles on which the museum's reputation was built, though, are not what attract today's forward-thinking corporate sponsors and cutting-edge designers” Lustig, Fast Company 2011
  20. 20. Planter, ""Hyvalysti" Garden Tool Set", 1988. Kai International Co., Ltd. Radio, "Tykho", 1997
  21. 21. Software and Source Code, "Planetary", Bloom Studio, 2011.
  22. 22. Urn, "Tall Green Bloom", Michael Eden, 2012. Rhinoceros source code "Tall Green Bloom", Michael Eden, 2012. objects with source code
  23. 23. 210,000objects
  24. 24. a ‘design museum’ sits between the art museum and the science museum. it can draw attention to the processes, choices, human decisions in the making, not just the finished object
  25. 25. “There are so many kids in this country who look at places like museums and concert halls and other cultural centers, and they think to themselves, ‘Well, that’s not a place for me — for someone who looks like me, for someone who comes from my neighborhood” Michelle Obama, 2015
  26. 26. launch campaign by W+K
  27. 27. user experiencebecomes the differentiator
  28. 28. increased visitor diversity increased dwell times visitor satisfaction repeat visitation internal innovation collecting and exhibition capacity
  29. 29. digital transformation as a step change
  30. 30. digital = infrastructure + culture + capacity
  31. 31. the challenge: give visitors explicit permission to play make interactive experiences social help visitors remember their visit ensure a ‘look up’ experience make it ubiquitous, a ‘default’ operating mode
  32. 32. technology changes behaviour. we need an opinion on that.
  33. 33. 20 AN INTERACTIVE PEN THIS IS LOCAL PROJECTS ENTRY TECH: PEN TICKETING TABLE ETC PUBLIC - ENTRY TECHFIRST FLOOR- ENTRY TECH initial concept art for pen by Local Projects
  34. 34. 23 YOUR IDENTITY THROUGHOUT THE MUSEUM THIS IS LOCAL PROJECTS ENTRY TECH: PEN TICKETING TABLE ETC PUBLIC - ENTRY TECHFIRST FLOOR- ENTRY TECH initial concept art for pen by Local Projects
  35. 35. 26 GETTING YOU AWAY FROM YOUR PHONE AND BRINGING YOU CLOSER TO DESIGN THIS IS LOCAL PROJECTS ENTRY TECH: PEN TICKETING TABLE ETC PUBLIC - ENTRY TECHFIRST FLOOR- ENTRY TECH initial concept art for pen by Local Projects
  36. 36. the pen was to be both functional and symbolic
  37. 37. “design is for doing, not just for looking”
  38. 38. the pen also marks a return to the original purpose of the collection
  39. 39. importantly, it is not an app
  40. 40. “venture philanthropy”
  41. 41. early cooper hewitt UX video storyboarding
  42. 42. international collaboration spain, usa, taiwan
  43. 43. Cooper-Hewitt Pen | June 2014 9 INITIAL SKETCHES product design sprint with GE
  44. 44. multiple teams involved in design & production
  45. 45. 3d printed shell protypes
  46. 46. NFC reader capacitive stylus
  47. 47. haptic memory “did i mention it vibrates?”
  48. 48. the pen is simple: “it bookmarks the web while you walk around the museum”
  49. 49. 33,195pens in 75 days 93%
  50. 50. the simplicity makes it attractive to non-tech users
  51. 51. the pen in operation
  52. 52. playful and generous interfaces browse not search
  53. 53. 726,328objects collected
  54. 54. Cut paper, “Noah’s Ark’, 1982. collected 5,200 times
  55. 55. Sidewall, “Meatballs on Green Weave", 1990. Sidewall, “Play Ball", 1949.Sidewall, 1955
  56. 56. “How long can people defend a wallpaper collection?” Ric Grefe, executive director of AIGA in Lustig, Fast Company 2011
  57. 57. immersion room
  58. 58. 29,219visitor-made designs saved
  59. 59. via instagram
  60. 60. 102 minutesaverage time spent in the museum
  61. 61. 25%post-visit logins
  62. 62. don’t be creepyprivacy really matters. give users choice to identify themselves
  63. 63. “my objects and my creations”
  64. 64. downloadable as vector shapes & 3d models
  65. 65. “it doesn’t feel like reading a database”
  66. 66. stable URLs for everything
  67. 67. everything including loans online
  68. 68. stable URLs for media
  69. 69. tackling difficult challenges: new license terms for loans from other museums new license terms for videos and media new ‘photography welcomed’ signage continuous focus on user experience commitment to permanence
  70. 70. “not just on the internet, but of the internet”
  71. 71. built on the architecture and philosophy of the web
  72. 72. infrastructure web as
  73. 73. v1.0a platform to build upon iterate grow
  74. 74. experience technology infrastructure processes policies mission
  75. 75. cooper hewitt = mission + collection + building media + technology + experience
  76. 76. “Rather than being a straightjacket, the mansion’s ornate rooms and halls now form a rich and idiosyncratic frame for design objects of all ages” Lange, The New Yorker, 2014
  77. 77. @sebchan director of digital & emerging media labs.cooperhewitt.org | freshandnew.org thank you want the font? its open source at cooperhewitt.org/typeface

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