What does it mean
to be lean ?
Few good Lean Startup recipes
Who am I ?
@ssacard
Startup dev & technical PM

From 5 to 450 people. 5 pivots.
(1999-2004)
Product Development Manager

Learnt what «scaling» really means.
(2005-2007)
Startup co-founder

(2008-2011)

Both failed quite quickly.
I know why.
Mentor

(2013)

I try to help others to not
do the same mistakes I’ve done.
LSM Paris alumni
Lean Startup practioner
Lean Startup coach
Lean Startup Meetup (Lille)
Lean Startup Dojo (Lille)
Lean Startup
Customer Development
+
Agile Product Developement
+
Lean
A movement

90’s

2005

Steve Blank

2008

Eric Ries

2010

2011

2012

Ash Maurya
Lean

value performance and continuous improvement
by reducing waste on the product line.
When building a Startup, what is the
production line ?
A startup is assembling a
Business Model That Works
Typical Startup Process
Write business
plan, raise money

tech
development

growth
launch

Exit

Idea
rince and repeat
(ma...
Lean Startup Process
tech
development
launch MVP

growth

Exit

Idea

customer
development

Quit / Pivot (because wrong mo...
Exit

Idea

Exit

Idea

Stop wasting other’s time and money by working
on something nobody wants.
Build incrementally proo...
1/ Don’t fall in love with your idea
Talk to people.
2/ Have a vision, and build it incrementally (*).
Think big, start small.

(*) each increment must create value, don’t bui...
3/ Focus on finding customers first
(understand and prove the value)

not only users (*)

(*) more complex on biface models,...
4/ Be accountable for your progress.
Report and measure.

(*) more complex on biface models, but possible.
5/ Focus on usage.
Technology is only useful for
automating and scaling
6/ Build a product few customers will love
(build on product excellent)

Know intimaly your early adopters
Thank you
hello@sacard.fr
@ssacard
06 77 44 82 43
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What does it mean to be lean

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Short introduction on my past experiences on "not so Lean" startups, and my experience on exploring the Lean principles on my current projects. The slides don't say much, but focus on the essentials.

Don't hesitate to contact me for more materials !

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What does it mean to be lean

  1. 1. What does it mean to be lean ? Few good Lean Startup recipes
  2. 2. Who am I ? @ssacard
  3. 3. Startup dev & technical PM From 5 to 450 people. 5 pivots. (1999-2004)
  4. 4. Product Development Manager Learnt what «scaling» really means. (2005-2007)
  5. 5. Startup co-founder (2008-2011) Both failed quite quickly. I know why.
  6. 6. Mentor (2013) I try to help others to not do the same mistakes I’ve done.
  7. 7. LSM Paris alumni Lean Startup practioner Lean Startup coach Lean Startup Meetup (Lille) Lean Startup Dojo (Lille)
  8. 8. Lean Startup Customer Development + Agile Product Developement + Lean
  9. 9. A movement 90’s 2005 Steve Blank 2008 Eric Ries 2010 2011 2012 Ash Maurya
  10. 10. Lean value performance and continuous improvement by reducing waste on the product line.
  11. 11. When building a Startup, what is the production line ?
  12. 12. A startup is assembling a Business Model That Works
  13. 13. Typical Startup Process Write business plan, raise money tech development growth launch Exit Idea rince and repeat (many times) Pour money to grow Quit (because out of ressource)
  14. 14. Lean Startup Process tech development launch MVP growth Exit Idea customer development Quit / Pivot (because wrong model) Execute business, raise money
  15. 15. Exit Idea Exit Idea Stop wasting other’s time and money by working on something nobody wants. Build incrementally proofs of traction.
  16. 16. 1/ Don’t fall in love with your idea Talk to people.
  17. 17. 2/ Have a vision, and build it incrementally (*). Think big, start small. (*) each increment must create value, don’t build a «house of cards» style model.
  18. 18. 3/ Focus on finding customers first (understand and prove the value) not only users (*) (*) more complex on biface models, but possible.
  19. 19. 4/ Be accountable for your progress. Report and measure. (*) more complex on biface models, but possible.
  20. 20. 5/ Focus on usage. Technology is only useful for automating and scaling
  21. 21. 6/ Build a product few customers will love (build on product excellent) Know intimaly your early adopters
  22. 22. Thank you hello@sacard.fr @ssacard 06 77 44 82 43

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