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  1. 1. Damage Control: Leicestershire Police
  2. 2. Situation <ul><li>Public outraged from corruptions within Leicestershire Constable police </li></ul><ul><li>Offenses on multiple levels, including: </li></ul><ul><li>dereliction of duties </li></ul><ul><li>misuse of time </li></ul><ul><li>disregard for sincerity of rape and sexism </li></ul>
  3. 3. Objectives <ul><li>Increase awareness of reformatory actions for Leicestershire Constable </li></ul><ul><li>Reinsure publics trust and safety </li></ul>
  4. 4. Audience <ul><li>Publics of Leicestershire </li></ul><ul><li>Media in the UK </li></ul>
  5. 5. Strategies <ul><li>Educate public on course of action to review individual offenses </li></ul><ul><li>Strengthen image of Leicestershire Constable through public awareness of honorary actions </li></ul><ul><li>Reeducate all departments on matters of ethics and office conduct </li></ul>
  6. 6. Tactics <ul><li>Press statements released to all media sources in the UK entailing the reformatory review & plan </li></ul><ul><li>Public announcement on part of Chief of Police </li></ul><ul><li>Open meetings for publics to interact with heads of Leicestershire Constable </li></ul><ul><li>Progress reports of reformatory review </li></ul>
  7. 7. Budget <ul><li>Overall: 13,000 BP </li></ul><ul><li>Announcement organization & planning: 200 BP </li></ul><ul><li>Press Statements distribution & drafting: 3,000 BP </li></ul><ul><li>Private research firm to conduct progress reports: 9,000 BP </li></ul><ul><li>Meeting: 800 BP </li></ul>
  8. 8. Evaluation <ul><li>Private research firm: progress reports </li></ul><ul><li>Public opinion polls </li></ul><ul><li>Measure response values through media & blogging </li></ul>
  9. 9. Timetable <ul><li>Press statements: immediate release upon review, follow-up statements to date </li></ul><ul><li>Public announcement: scheduled media event, one week after broadcast </li></ul><ul><li>Public forum: to take place during monthly town meeting </li></ul><ul><li>Quarterly progress reports to be released and conducted by private research firm </li></ul>
  10. 10. Source Credibility <ul><li>Progress reports from private firm will allow for objective review </li></ul><ul><li>Emphasize the acute reality of the incidents </li></ul><ul><li>Chief of Police is recognizable and respected official </li></ul>
  11. 11. Cognitive Dissonance <ul><li>Make publics aware of measures being taken to handle the problem </li></ul><ul><li>Penalize offending officers </li></ul><ul><li>Communicate the changes that have and will be made to eradicate issues from the force </li></ul>
  12. 12. The Flow of Opinion <ul><li>Reach out to immigrant populations by releasing statements in foreign languages </li></ul><ul><li>Specialized meetings for these populations </li></ul>
  13. 13. Suggestions for Action <ul><li>Send direct mail to homes with statements and returnable opinion polls </li></ul><ul><li>Allow open meetings where all suggestions are respected and taken into account </li></ul>