How to monetize Web 2.0 applications and win 1,000,000 EUR venture capital

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How to monetize Web 2.0 applications and win 1,000,000 EUR venture capital. Held on Monetization 2.0 Camp on July 12, 2008 by Thomas HEssler, CEO zanox group

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  • How to monetize Web 2.0 applications and win 1,000,000 EUR venture capital

    1. 1. Monetization 2.0 Camp zanox Web Services Thomas Hessler CEO zanox Group 2008-07-12
    2. 2. Our Vision We will create the ultimate global alliance to monetise the Internet.
    3. 3. Go where you want!
    4. 4. Do what you like!
    5. 5. make more money with the internet
    6. 6. METHODOLOGIES to make more money on the internet <ul><li>ADVERTISE </li></ul><ul><li>on your website </li></ul><ul><li>Blog / myspace </li></ul><ul><li>in your email </li></ul><ul><li>SELL </li></ul><ul><li>Things on eBay, amazon or other market places </li></ul><ul><li>Your knowledge / your experience </li></ul><ul><li>Access to your website </li></ul><ul><li>RECOMMEND </li></ul><ul><li>Things to to buy to a community </li></ul><ul><li>People you know to a new job </li></ul><ul><li>You are the product expert </li></ul>
    7. 7. METHODOLOGIES to make more money on the internet <ul><li>CREATE </li></ul><ul><li>Ringtones, wallpapers, text, video, photos </li></ul><ul><li>Pics, songs and other creative outbursts </li></ul><ul><li>User generated advertising </li></ul><ul><li>SHARE </li></ul><ul><li>your WiFi connection </li></ul><ul><li>your DVDs, music and software </li></ul><ul><li>On demand use </li></ul><ul><li>ANSWER </li></ul><ul><li>Questions or translate </li></ul><ul><li>Do market research and analyst </li></ul><ul><li>Be a web searcher </li></ul>NEW
    8. 9. <ul><li>How can you monetize these trends? </li></ul><ul><li>Alliances & Monetization 2.0 </li></ul>
    9. 10. Next Generation of Web Application <ul><li>3rd party sourcing </li></ul><ul><li>build appl. on sholders of giants, time to market </li></ul><ul><li>SaaS  PaaS </li></ul><ul><li>90% of Twitter traffic is via the API </li></ul><ul><li>Mashups move towards standard to create apps </li></ul><ul><li>End of the traditional software release cycle </li></ul><ul><li>moving to productivity orientation </li></ul>
    10. 11. Introduction Web Services Technology <ul><li>Web Services are offered by Amazon, Google, YouTube, Yahoo, Facebook, … </li></ul><ul><li>Amazon sets footsteps as the global leader on Web Services technology </li></ul><ul><li>Zanox provides the monetization framework </li></ul><ul><li>Support for Service Oriented Architecture, Mashups, Widgets and Web 2.0 applications </li></ul>
    11. 12. zanox webservices Product Strategy <ul><li>Design approach focuses on resources not services: Simplicity matters </li></ul><ul><li>6 resources to access the complexity of the affiliate marketing world </li></ul>Programs Adspaces Products Admedia Adserver Profiles Reports
    12. 13. zanox webservices <ul><li>http://webservices.zanox.com </li></ul><ul><li>50Mio products and services you get paid </li></ul><ul><li>2000 international advertisers with unlimited budgets </li></ul><ul><li>Monetization 2.0 </li></ul>getMyCustomers() Web Services Request
    13. 14. Introduction Web Services Technology <ul><li>Hands On Tutorial </li></ul><ul><li>Request http://webservices.zanox.com/products/iphone </li></ul><ul><li>Receive XML result </li></ul><ul><li>Integrate it into your application </li></ul>1. 2. 3.
    14. 15. Example: Shopping System <ul><li>Integration of zanox product data into e-commerce search </li></ul><ul><li>Done with major German ISP STRATO AG and e-commerce software vendor ePages </li></ul><ul><li>Leverage thousands of STRATO shop customer who can become publishers. </li></ul>
    15. 16. Example: portal widget <ul><li>Gadget integration of zanox ad media into iGoogle </li></ul><ul><li>Independent development from the community </li></ul><ul><li>Leverage Web 2.0 portals as ad space (Facebook, MySpace, Google, …) </li></ul>
    16. 19. Example: CMS integration <ul><li>Integration of an affiliate Admedia Module into the Content Management System Joomla </li></ul><ul><li>independent development from the community </li></ul><ul><li>used on more then 200 websites </li></ul>
    17. 20. zanox GAP CAMPUS We will create the ultimate global alliance to monetise the Internet.
    18. 21. Web Services Contest
    19. 22. We will create the ultimate global alliance to monetise the Internet.

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