Smartphone user study shows mobile movement under way


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The particular results with the review have solid implications intended for organizations in addition to cell phone publishers. You should definitely can be located by way of cell phone search since consumers regularly work with their own telephones to locate in addition to act in details. Incorporate position primarily based services in addition to help it become feasible for cell phone consumers to arrive at a person because neighborhood details trying to find will be common amongst smart phone users. Experience a extensive cross-channel technique since cell phone people work with their own telephones in-store, online in addition to by way of cell phone web site in addition to apps to research in addition to help to make obtain choices. Previous, apply a web marketing strategy together with cell phone promotion that will usually takes advantage of the information that people are employing their own smartphones on the market although eating other mass media and so are motivated because of it.

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Smartphone user study shows mobile movement under way

  1. 1. SMARTPHONE USER STUDY SHOWS MOBILE MOVEMENT UNDER WAY For consultants and local businesses owners, take note of this stat: “88% of those who look for local information on their smartphones take action within a day.” Question is, are they taking action patronizing from your business because of how you’ve positioned your USP/guarantee/promotions/products/services with your mobile-friendly website, OR are they going to your competitors? In consulting with local business owners, many drop the ball with leveraging social media, videos, well-laid out critical information, blah blah blah… get the point, LOCALS! Smartphone User Study Shows Mobile Movement Under Way Cross posted from the Google Mobile Ads Blog:71% of smartphone users search because of an ad they’ve seen either online or offline; 82% of smartphone users notice mobile ads, 74% of smartphone shoppers make a purchase as a result of using their smartphones to help with shopping, and 88% of those who look for local information on their smartphones take action within a day. These are some of the key findings from “The Mobile Movement: Understanding Smartphone Users,” a study from Google and conducted by Ipsos OTX, an independent market research firm, among 5,013 US adult smartphone Internet users at the end of 2010. Join us in tomorrow’s webinar where we’ll present the full research findings. In the meantime, enjoy this research highlights video and read on for a summary of our main section findings: Visit us @
  2. 2. General Smartphone Usage: Smartphones have become an integral part of users’ daily lives. Consumers use smartphones as an extension of their desktop computers and use it as they multi-task and consume other media. 81% browse the Internet, 77% search, 68% use an app, and 48% watch videos on their smartphone 72% use their smartphones while consuming other media, with a third while watching TV 93% of smartphone owners use their smartphones while at home Action-Oriented Searchers: Mobile search is heavily used to find a wide variety of information and to navigate the mobile Internet. Search engine websites are the most visited websites with 77% of smartphone users citing this, followed by social networking, retail and video sharing websites Nine out of ten smartphone searches results in an action (purchasing, visiting a business, etc.) 24% recommended a brand or product to others as a result of a smartphone search Local Information Seekers: Looking for local information is done by virtually all smartphone users and consumers are ready to act on the information they find. 95% of smartphone users have looked for local information Visit us @
  3. 3. 88% of these users take action within a day, indicating these are immediate information needs 77% have contacted a business, with 61% calling and 59% visiting the local business Purchase-driven Shoppers: Smartphones have become an indispensable shopping tool and are used across channels and throughout the research and decision-making process. 79% of smartphone consumers use their phones to help with shopping, from comparing prices, finding more product info to locating a retailer 74% of smartphone shoppers make a purchase, whether online, in-store, or on their phones 70% use their smartphones while in the store, reflecting varied purchase paths that often begin online or on their phones and brings consumers to the store Reaching Mobile Consumers: Cross-media exposure influences smartphone user behavior and a majority notice mobile ads which leads to taking action on it. 71% search on their phones because of an ad exposure, whether from traditional media (68%) to online ads (18%) to mobile ads (27%) 82% notice mobile ads, especially mobile display ads and a third notice mobile search ads Half of those who see a mobile ad take action, with 35% visiting a website and 49% making a purchase Visit us @
  4. 4. Implications The findings of the study have strong implications for businesses and mobile advertisers. Make sure you can be found via mobile search as consumers regularly use their phones to find and act on information. Incorporate location based products and services and make it easy for mobile customers to reach you because local information seeking is common among smartphone users. Develop a comprehensive crosschannel strategy as mobile shoppers use their phones in-store, online and via mobile website and apps to research and make purchase decisions. Last, implement an integrated marketing strategy with mobile advertising that takes advantage of the knowledge that people are using their smartphones while consuming other media and are influenced by it. Visit us @