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First c of seo

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There are two C's to SEO in my opinion: content and credibility. However, it's not a matter of simply just having both of them, but it's a matter of communicating it properly to the largest search engines in the world. This is the first of 2 C's: Content (Signals)

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First c of seo

  1. 1. The First “C”of SEO<br />
  2. 2. “What is SEO?”<br />Asks the 65 year old Korean woman <br />who’s never done a search…<br />
  3. 3. If you’ve done a search<br />
  4. 4. How are the sites ranked?<br />
  5. 5. it’s SIMPLE<br />
  6. 6. it’s SIMPLE<br />= Relevance<br />
  7. 7. Relevance =<br />2 C’s of SEO<br />
  8. 8. Content<br />(signals)<br />Telling Google what your content is<br />
  9. 9.
  10. 10. Internet<br />Library<br />
  11. 11. Books<br />Websites<br />
  12. 12. #1<br />Title Tag<br />
  13. 13. ...but people still want to use their co. names or brands<br /><ul><li>#59 for “seattle web design”
  14. 14. Title: Webcami Site Design – </li></ul>CamiMacNamara - West Seattle<br />Web Design - Seattle, WA – <br />Social Media<br /><ul><li>92 characters long
  15. 15. Google truncates the title</li></ul>WebcamiSite Design – Cami<br />MacNamara– West Seattle <br />Web Design ...<br />
  16. 16. Hi, My name is<br />CamiMacNamara<br />
  17. 17. Hi, I do Seattle <br />Web Design<br />
  18. 18. Title: <br />Clear Concepts - Seattle Website Design, SEO, Content Management<br />Page 9 for “Seattle Web Design”<br />The further left, the more credit & the fewer words, the more focused<br />
  19. 19. Other<br />‘s<br />
  20. 20. H1 Tags<br />and other header tags<br />
  21. 21. h1<br />h2<br />h1<br />
  22. 22. Images<br />
  23. 23. Logo Name? Alt = ?<br />logo_page3design_home.jpg<br />alt="PAGE 3 DESIGN - Click to return home <br />Better version = better signals<br />logo_seattle_graphic_design.jpg<br />alt=“Seattle Graphic Design Co Logo”<br />
  24. 24. Meta Description<br />
  25. 25.
  26. 26. Next Up<br />The 2nd C<br />

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