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Capturing the interactive market


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Presented to the $8.5 million dollars Commercial Photography Program at the Seattle Central Creative Academy on April 21, 2011

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Capturing the interactive market

  1. 1. Capturing the Interactive Market w/ ‘Super Efficient Opportunities’<br />By Brandon Na, Seattle Organic SEO<br />Presented to the Commercial Photography Program,<br />Seattle Central Creative Academy on April 21, 2011 <br />
  2. 2. Who’s your speaker? <br />Current: <br /><ul><li>Principal, Seattle Organic SEO
  3. 3. CEO, Ethicus Group
  4. 4. Radio Host, Toginet
  5. 5. NOT an Artist or Designer; Forgive me on the slides ;) </li></ul>Past<br /><ul><li>Director of Human Resources & Online Marketing, Chung Dahm Institute, Southeast Regional HQ (most difficult constituents)…using SEO
  6. 6. Online Marketing Program Manager under different titles for 6 years at Doubleclick(now Google), Amazon & Expedia
  7. 7. More details at or search for “brandon na” and you’ll definitely find sth</li></ul>Who are those difficult constituents??? <br />
  8. 8. Kids (Love ‘em, Hate ‘em, Love ‘em)<br />Best Dang Training in Life<br />
  9. 9. Marketing (defined)<br /><ul><li>Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. </li></ul>~AMA(American Marketing Association)<br /><ul><li>“connecting the target consumers with your products or services” </li></ul> ~unknown Marketing professor at the University of Puget Sound<br />
  10. 10. Marketing: before www<br />Newspapers (1704)<br />Magazines (1742) <br />Billboards (1867)<br />Telemarketing (1895)<br />Radio (1906)<br />Television (1935)<br />(Direct) Mail Marketing (1954)<br />
  11. 11. Marketing Today<br /><ul><li>Old Media: Newspapers, Mags, Billboards, Telemarketing, Radio, Television, Mail Marketing = $$$
  12. 12. New Media: SEO, PPC, Social Media, Mobile Marketing, Viral Content, Creative Marketing, New Channels EVERY DAY! = FREE …</li></li></ul><li>Beginning of Internet Marketing<br />One of the most powerful, but…<br />One of the most annoying! (est early 1990s)<br />Email Marketing<br />The most efficient– Has 2 major periods<br />Before Google, After Google (est 1999/2000)<br />SEO<br />Quickest bang– Has 2 major periods<br />Before Google, After Google (est 1999/2000)<br />PPC<br />Just Started (2010)– Facebook, Twitter (still mostly noise)<br />Important, but developing…<br />Social Media<br />Very early<br />Important, but…<br />Mobile Marketing<br />
  13. 13. Super Efficient Opportunities<br /><ul><li>Most Efficient = Free
  14. 14. Relatively Efficient = PPC & Mobile Marketing
  15. 15. Two Major forms of Free Interactive Marketing
  16. 16. SEO
  17. 17. Social Media</li></li></ul><li>Have you ever done one of these?<br />
  18. 18. Well, you’re not alone…<br /><ul><li>16.9 Billion Searches in March 2011</li></li></ul><li>Searches Online Skyrocketing<br />16.9<br />Searches – US – In Billions<br />15.4<br />14.8<br />Only U.S.<br />10.8<br />7.3<br />6.4<br />2010<br />2009<br />2008<br />2006<br />2011<br />2007<br />
  19. 19. Globally: HUNDREDS of BILLIONS<br />USA<br />3<br />22.7 Billion Searches (22% Increase)<br />1<br />Asia (China, Japan & Korea Only)<br />26.4 Billion Searches<br />(27% Increase)<br />2<br />Brazil & Russia<br />Increased 53% & 92% YOY<br />
  20. 20. Photography Searches<br />
  21. 21. How do I know this? <br /><ul><li>Because I’m a
  22. 22. And how will you get this data? </li></ul>You’ll pay me lots of: <br />
  23. 23. You can mine this data<br />Seriously, there’s a tool called:<br />‘Adwords Keyword Tool’<br />Search ‘kw tool’, ‘adwords kw tool’<br />
  24. 24. Once I find the greatkws…<br />
  25. 25. …but why do I care? <br />
  26. 26. No, no, why do I really care?<br />
  27. 27. Companies/Photographers are PayingthisMonthly<br />
  28. 28. Again, How do I do it? <br />
  29. 29. Most Important SEO Factors<br /> There are 2 Big C’s to focus on <br /> -Content<br />On-site/page Optimization<br />Credibility<br />Links<br />“The Internet is a an <br />Economic Library”<br />Content<br />2nd<br />page<br />3rd<br />page<br />Credibility<br /> Chaos,: <br /> (Creativity, Cunning, Collaboration,<br /> Conditions [luck])<br />2’s<br />3’s<br />#1<br />4’s<br />20th<br />page<br />
  30. 30.
  31. 31. Link building is the missing part of the SEO puzzle<br />Creates “credibility” for your website<br />
  32. 32.
  33. 33. Anchor Text is Critical<br />
  34. 34. Facebook. Really? <br />Great Growth and we See the Ubiquity, but…<br /><br /> January 2011<br />
  35. 35. So, what? <br />Don’tyou love the phrase? <br />Seriously, So why use it? <br />Why Not? And…<br />
  36. 36. Did I mention Social Media’s Free?<br />
  37. 37. Useful Social Media Tools<br /><ul><li>Blogging
  38. 38. Microblogging: Twitter
  39. 39. Social Networks: Facebook (Facebook pages, Facebook apps, Facebook API)
  40. 40. Q&A Sites: Quora
  41. 41. Forums (old fashioned socializing online)</li></li></ul><li>Blogging<br /><ul><li>Blogging: New way to spread ideas, opinions, create news, create rumors, give people interesting things to read, debate, provide advice, and have longer dialogues online
  42. 42. Allows you to take advantage of the long tail
  43. 43. est $500,000 (Canadian)/year blogging about making money online; Perez Hilton reportedly makes $450k/yr</li></li></ul><li>Myown test: The Real South Korea (wordpress) dot com: 1,090,234 views ($0) <br />
  44. 44.
  45. 45.
  46. 46. WhyTweet? <br /><ul><li>“…my fellow Americans, ask not what your country can do for you; ask what you can do for your country.” Did this require a book?
  47. 47. Gas is being sold for $2.99 a gallon on 45th and University!
  48. 48. News, Ideas, Stock Tips, Rumors, Updates, “Check this out” (pics& all the above), & more
  49. 49. Mobile phones will fuel the fire behind Twitter</li></li></ul><li>Real World Benefit<br />
  50. 50.
  51. 51.
  52. 52. Speaking of Twitter<br /><ul><li>I’m at @seattleseofirm, @tweetbrandon, @ethicusgroup, @seoradioshow
  53. 53. Need a better strategy
  54. 54. But do write some interesting things once in a while like: “keywords” not important in domain urls anymore
  55. 55. Interesting new feature: </li></ul>Text follow seattleseofirm to 40404 in the United States<br />
  56. 56. THANK YOU<br />Never has there been a time in history where marketing strategy can be so efficient, so effective and so powerful. -A 39 Korean Man from Seattle <br />Brandon Na,<br />And if you’re Thankful, please: <br />Email me & say I’d love to link to your site: how? <br />Like me on<br />Follow me on Twitter: /seattleseofirm<br />