Your friends don’t trust you.Nor should they.Lara FeltinCofounder & CEO
“I ni che”   @LaraFeltin
@LaraFeltin
1. Know thyself      @LaraFeltin
INDIE BUSINESS                                                   ENTREPRENEUR                         OWNERPRIMARY MOTIVAT...
retail         @LaraFeltin
retail         wholesale           @LaraFeltin
retail          wholesaleservice            @LaraFeltin
retail              manufacturing          wholesaleservice            @LaraFeltin
retail         manufacturing                 wholesale      service@LaraFeltin                 technology startup
@LaraFeltin
@LaraFeltin
@LaraFeltin
T=CxRxI    S  @LaraFeltin
2. Be human    @LaraFeltin
@LaraFeltin
KnowLike - “Recommend”TRUST - “Vouch”      @LaraFeltin
“Know”Like - “Recommend”TRUST - “Vouch”      @LaraFeltin
@LaraFeltin
“I ni che”   @LaraFeltin
“I ni che”   @LaraFeltin
@LaraFeltin
Mark Granovetter’sStrength of Weak Ties                        @LaraFeltin
@LaraFeltin
@LaraFeltin
3. Show up   @LaraFeltin
“90% of success is showing up.”  - Woody Allen   @LaraFeltin
Friends vs “ riends”        @LaraFeltin
"Just unfriended someonewho keeps posting abouther business. Don’t likebeing sold to on Facebook.Take your self-promotions...
ExactTarget.com43% have “Liked” a brand.70% didn’t feel they’d giventhe company permission tomarket to them.              ...
43% have “Liked” a brand.70% didn’t feel they’d giventhe company permission tomarket to them.                        @Lara...
39% “Marketers shouldNEVER interpret my‘Like’ as permission to postmarketing messages that wouldappear in my News Feed.”  ...
59% “maintain personal relationships”                                    @LaraFeltin
59% “maintain personal relationships”        15% “for professional contacts”                          (Thank you, www.exac...
@LaraFeltin
@LaraFeltin
(Buy this from artist Hugh McLeod at GapingVoidGallery.com)   @LaraFeltin
1. Know thyself           @LaraFeltin
2. Be human         @LaraFeltin
3. Show up         @LaraFeltin
4. Be helpful.     @LaraFeltin
1. How warm?                     Is this person a friend or a foe?             2. How competent?                     If a ...
1. How warm -                      Is this person a friend or a foe?             2. How competent -                    If ...
5. Feed the   machine              @LaraFeltin
@LaraFeltin
• make someone’s client happy• make someone’s job easy• show acknowledgement• reciprocate             @LaraFeltin
• make someone’s client happy• make someone’s job easy• show acknowledgement• reciprocate             @LaraFeltin
• make someone’s client happy• make someone’s job easy• show acknowledgement• reciprocate             @LaraFeltin
“I ni che”   @LaraFeltin
• make someone’s client happy• make someone’s job easy• show acknowledgement• reciprocate             @LaraFeltin
@LaraFeltin
The Trusted Advisor              David Maister, Charles H. Green, Robert M. Galford                            The Entrepr...
Exact Target’s      Subscribers, Fans & Followers       www.exacttarget.com/subscribers-fans-followers@LaraFeltin
Thank you!   Lara Feltin   biznik.com lara@biznik.com     @larafeltin
"Trust is like the air we breathe.When it’s present, nobody really notices.When it’s absent, everyone notices."	 	 	 	 	 	...
Lara feltin-sic-2011
Lara feltin-sic-2011
Lara feltin-sic-2011
Lara feltin-sic-2011
Lara feltin-sic-2011
Lara feltin-sic-2011
Lara feltin-sic-2011
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Lara feltin-sic-2011

  1. 1. Your friends don’t trust you.Nor should they.Lara FeltinCofounder & CEO
  2. 2. “I ni che” @LaraFeltin
  3. 3. @LaraFeltin
  4. 4. 1. Know thyself @LaraFeltin
  5. 5. INDIE BUSINESS ENTREPRENEUR OWNERPRIMARY MOTIVATION earn a living make an impact FINANCIAL GOALS make a profit build equity + acquisition CAREER OBJECTIVE self-employment financial freedom FUNDING bank loan; owner’s $ someone else’s $ WORK STYLE long-term repetitive tasks short-term serial inventor
  6. 6. retail @LaraFeltin
  7. 7. retail wholesale @LaraFeltin
  8. 8. retail wholesaleservice @LaraFeltin
  9. 9. retail manufacturing wholesaleservice @LaraFeltin
  10. 10. retail manufacturing wholesale service@LaraFeltin technology startup
  11. 11. @LaraFeltin
  12. 12. @LaraFeltin
  13. 13. @LaraFeltin
  14. 14. T=CxRxI S @LaraFeltin
  15. 15. 2. Be human @LaraFeltin
  16. 16. @LaraFeltin
  17. 17. KnowLike - “Recommend”TRUST - “Vouch” @LaraFeltin
  18. 18. “Know”Like - “Recommend”TRUST - “Vouch” @LaraFeltin
  19. 19. @LaraFeltin
  20. 20. “I ni che” @LaraFeltin
  21. 21. “I ni che” @LaraFeltin
  22. 22. @LaraFeltin
  23. 23. Mark Granovetter’sStrength of Weak Ties @LaraFeltin
  24. 24. @LaraFeltin
  25. 25. @LaraFeltin
  26. 26. 3. Show up @LaraFeltin
  27. 27. “90% of success is showing up.” - Woody Allen @LaraFeltin
  28. 28. Friends vs “ riends” @LaraFeltin
  29. 29. "Just unfriended someonewho keeps posting abouther business. Don’t likebeing sold to on Facebook.Take your self-promotionsomewhere else!" @LaraFeltin
  30. 30. ExactTarget.com43% have “Liked” a brand.70% didn’t feel they’d giventhe company permission tomarket to them. @LaraFeltin
  31. 31. 43% have “Liked” a brand.70% didn’t feel they’d giventhe company permission tomarket to them. @LaraFeltin
  32. 32. 39% “Marketers shouldNEVER interpret my‘Like’ as permission to postmarketing messages that wouldappear in my News Feed.” @LaraFeltin
  33. 33. 59% “maintain personal relationships” @LaraFeltin
  34. 34. 59% “maintain personal relationships” 15% “for professional contacts” (Thank you, www.exacttarget.com)
  35. 35. @LaraFeltin
  36. 36. @LaraFeltin
  37. 37. (Buy this from artist Hugh McLeod at GapingVoidGallery.com) @LaraFeltin
  38. 38. 1. Know thyself @LaraFeltin
  39. 39. 2. Be human @LaraFeltin
  40. 40. 3. Show up @LaraFeltin
  41. 41. 4. Be helpful. @LaraFeltin
  42. 42. 1. How warm? Is this person a friend or a foe? 2. How competent? If a foe, CAN they hurt me? If a friend, CAN they help me?(Professor Susan Fiske, Princeton University 2007) @LaraFeltin
  43. 43. 1. How warm - Is this person a friend or a foe? 2. How competent - If a foe, CAN they hurt me? If a friend, CAN they help me?(Thank you PsyBlog at www.spring.org.uk) @LaraFeltin
  44. 44. 5. Feed the machine @LaraFeltin
  45. 45. @LaraFeltin
  46. 46. • make someone’s client happy• make someone’s job easy• show acknowledgement• reciprocate @LaraFeltin
  47. 47. • make someone’s client happy• make someone’s job easy• show acknowledgement• reciprocate @LaraFeltin
  48. 48. • make someone’s client happy• make someone’s job easy• show acknowledgement• reciprocate @LaraFeltin
  49. 49. “I ni che” @LaraFeltin
  50. 50. • make someone’s client happy• make someone’s job easy• show acknowledgement• reciprocate @LaraFeltin
  51. 51. @LaraFeltin
  52. 52. The Trusted Advisor David Maister, Charles H. Green, Robert M. Galford The Entrepreneur Equation Carol Roth Trust Agents Chris Brogan & Julien Smith@LaraFeltin
  53. 53. Exact Target’s Subscribers, Fans & Followers www.exacttarget.com/subscribers-fans-followers@LaraFeltin
  54. 54. Thank you! Lara Feltin biznik.com lara@biznik.com @larafeltin
  55. 55. "Trust is like the air we breathe.When it’s present, nobody really notices.When it’s absent, everyone notices." - Warren Buffet

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