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Margaret Dawson
@seattledawson
Why Digital Handshakes
will never replace the
Real Thing
Human Contact is the Killer App
Online is just inherent
We respond to digital signals
Then why are you here?
No app can truly replace
human interaction
What does that mean for
your startup?
What are human signals?
When do you need
human signals?
Networking
Product validation
Manufacturing
Partnerships
is there trust?
Banking
Investors
Hiring
Employee relations
Customer
support When is email
and FAQs are
not enough
Product Walk Throughs
Watching folks use your product at every stage and with
new features is painful but awesome
Customer & Partner Councils
Analytics & surveys only tell you so much
Board Meetings
Need to share the pain & successes
Analysts & Press
Demand
Generation
M&A
Many,
many in
person
meetings.
It’s hard
It’s scary
It makes you
vulnerable
Practice
Test it on friendlies
Don’t stop after “no”
Be Agile !
Wear the right clothes
Smile
Hire someone to do it
Be you!
Thank You
margaretd@rivaliq.com
@seattledawson
Why Digital Handshakes Will Never Replace the Real Thing
Why Digital Handshakes Will Never Replace the Real Thing
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Why Digital Handshakes Will Never Replace the Real Thing

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In today’s always on world, trillions of digital handshakes occur every day as we exchange information with colleagues, family, friends, followers, connections and absolute strangers. And yet, we still travel across the globe to sit around a table together and share a meal to establish a strong business bond. We network in Las Vegas at a conference and listen to industry luminaries we could just as easily watch on YouTube. Leading companies of the digital era are telling their employees to come back to the office. In this presentation, Margaret reveals why the killer application of the digital era is . . . human contact.

Published in: Business
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Why Digital Handshakes Will Never Replace the Real Thing

  1. 1. Margaret Dawson @seattledawson Why Digital Handshakes will never replace the Real Thing
  2. 2. Human Contact is the Killer App
  3. 3. Online is just inherent
  4. 4. We respond to digital signals
  5. 5. Then why are you here?
  6. 6. No app can truly replace human interaction
  7. 7. What does that mean for your startup?
  8. 8. What are human signals?
  9. 9. When do you need human signals?
  10. 10. Networking
  11. 11. Product validation
  12. 12. Manufacturing
  13. 13. Partnerships is there trust?
  14. 14. Banking
  15. 15. Investors
  16. 16. Hiring
  17. 17. Employee relations
  18. 18. Customer support When is email and FAQs are not enough
  19. 19. Product Walk Throughs Watching folks use your product at every stage and with new features is painful but awesome
  20. 20. Customer & Partner Councils Analytics & surveys only tell you so much
  21. 21. Board Meetings Need to share the pain & successes
  22. 22. Analysts & Press
  23. 23. Demand Generation
  24. 24. M&A Many, many in person meetings.
  25. 25. It’s hard It’s scary It makes you vulnerable
  26. 26. Practice
  27. 27. Test it on friendlies
  28. 28. Don’t stop after “no”
  29. 29. Be Agile !
  30. 30. Wear the right clothes
  31. 31. Smile
  32. 32. Hire someone to do it
  33. 33. Be you!
  34. 34. Thank You margaretd@rivaliq.com @seattledawson

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