Our History
Picking the Right Co-Founders Was   The First Step in Our Model… Team       Market      Product
Tech GuyProduct Guy              Business Guy
HOW?
Measuring Our Own Weaknesses• We focused on what we sucked at, not what  we were good at.• We created a formal trial perio...
Pulling The  Trigger
Dating
The Trial Period(That Never Really Happened)
It’s a Marriage  (A Sexless Marriage)
Take-Aways From Our Good, Bad, Ugly             Recognize weakness  Good       Date before your propose             Don’t ...
END
Aviel Ginzburg & Adam Schoenfeld - Co-founding: The good, the bad, the ugly
Aviel Ginzburg & Adam Schoenfeld - Co-founding: The good, the bad, the ugly
Aviel Ginzburg & Adam Schoenfeld - Co-founding: The good, the bad, the ugly
Aviel Ginzburg & Adam Schoenfeld - Co-founding: The good, the bad, the ugly
Aviel Ginzburg & Adam Schoenfeld - Co-founding: The good, the bad, the ugly
Aviel Ginzburg & Adam Schoenfeld - Co-founding: The good, the bad, the ugly
Aviel Ginzburg & Adam Schoenfeld - Co-founding: The good, the bad, the ugly
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Aviel Ginzburg & Adam Schoenfeld - Co-founding: The good, the bad, the ugly

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  • You can’t just hire developers to build your business planYou can’t just find a business monkey to make money for you off what you’re building
  • Putting thought into this was good though, but it lasted 2 months and then Adam became CEOThe idea of the formality was important, but the real deal never was, the details are asinine and hilarious- Adam acted like a full co-founder, so we made him one, you can’t “hire” a co-founder
  • You better really like the person since you can’t have sex with them.Can’t expect to agree on everything, but you can’t turn it into a decision by committee, trust them
  • Disagreed on selling the company.Drunk in hotel room in SF (Ritz) and got in a fight about the people product.Couldn’t agree on product roadmap.Decided to build simply measured.
  • Love your co-founder.
  • Aviel Ginzburg & Adam Schoenfeld - Co-founding: The good, the bad, the ugly

    1. 1. Our History
    2. 2. Picking the Right Co-Founders Was The First Step in Our Model… Team Market Product
    3. 3. Tech GuyProduct Guy Business Guy
    4. 4. HOW?
    5. 5. Measuring Our Own Weaknesses• We focused on what we sucked at, not what we were good at.• We created a formal trial period to validate our hypothesis.• We got drunk and talked with our guards down (key to the dating process and the marriage)• We argued.
    6. 6. Pulling The Trigger
    7. 7. Dating
    8. 8. The Trial Period(That Never Really Happened)
    9. 9. It’s a Marriage (A Sexless Marriage)
    10. 10. Take-Aways From Our Good, Bad, Ugly Recognize weakness Good Date before your propose Don’t over-engineer Bad Don’t Take for granted It’s a marriage for Ugly better or worse
    11. 11. END

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