Lance Ng - B2B Growth Hacking in Singapore (Searix Solutions)

1. B2B Growth Hacking in Singapore Lance Ng 16 Feb 2017

2. • Twisted Balloons | The Asian Hustle | Searix Solutions Searix Solutions | B2B Growth Hacking in SG INTRODUCTION 01 searix & i • Online and offline growth & lead generation techniques • Super passionate about SEO

3. Defining “Growth Hacking” CONTEXT Searix Solutions | B2B Growth Hacking in SG02 A process of rapid experimentation across marketing channels and product development to identify the most effective, efficient ways to grow a business.

4. 428 ways to growth hack a SaaS in the global market. PROBLEM 1 How about Singapore? Searix Solutions | B2B Growth Hacking in SG03

5. 428 ways to growth hack a digital product. PROBLEM 2 How about offline products & services? Searix Solutions | B2B Growth Hacking in SG04

6. Searix Solutions | B2B Growth Hacking in SG05 • >S$10b annual expenditure • $2.8b for ICT projects in 2016 • Every available category • Consistent opportunities $ingapore GET LEADS FROM THE GOVERNMENT ACQUISITION

7. GET LEADS FROM THE GOVERNMENT Searix Solutions | B2B Growth Hacking in SG06 ACQUISITION P.S. 22 words not included

8. GET LEADS FROM THE GOVERNMENT Searix Solutions | B2B Growth Hacking in SG07 01 Register as Trading Partner 02 EPPU rating 03 GeBIZ Mall listing 04 Track & conquer ACQUISITION

9. Searix Solutions | B2B Growth Hacking in SG08 01 Register as Trading Partner 02 EPPU rating 03 GeBIZ Mall listing 04 Track & conquer GET LEADS FROM THE GOVERNMENT ACQUISITION

10. Searix Solutions | B2B Growth Hacking in SG09 01 Register as Trading Partner 03 GeBIZ Mall listing 04 Track & conquer 02 EPPU rating GET LEADS FROM THE GOVERNMENT ACQUISITION

11. Searix Solutions | B2B Growth Hacking in SG10 01 Register as Trading Partner 03 GeBIZ Mall listing 04 Track & conquer 02 EPPU rating GET LEADS FROM THE GOVERNMENT ACQUISITION

16. Searix Solutions | B2B Growth Hacking in SG15 ACQUISITION $ingapore GET LEADS FROM THE BIG BOYS • >S$5b annual e-POs • ST, CAG, SATS, OCBC, DBS, SBS • SIA, NHG, AHG, WRS, • Consistent opportunities

17. Searix Solutions | B2B Growth Hacking in SG16 01 Identify opportunities 02 Sign up & pay 03 Tender away! 04 Track & conquer ACQUISITION GET LEADS FROM THE BIG BOYS

18. Searix Solutions | B2B Growth Hacking in SG17 01 Identify opportunities 02 Sign up & pay 03 Tender away! 04 Track & conquer ACQUISITION GET LEADS FROM THE BIG BOYS

19. Searix Solutions | B2B Growth Hacking in SG18 Did you know…01 PDPA doesn’t apply 02 Automated email harvesting is illegal 03 Bulk emailing laws are applicable 04 Not saying you should, but you can buy lists ACQUISITION EMAIL MARKETING IS NOT DEAD

20. Searix Solutions | B2B Growth Hacking in SG19 ??????? Sure, I can spare 5 minutes

21. Searix Solutions | B2B Growth Hacking in SG20 ACQUISITION EMAIL MARKETING IS NOT DEAD 80% READ 67% RESPONSE 40% CONVERSION

22. Searix Solutions | B2B Growth Hacking in SG21 ACQUISITION 1 NEW LEAD EACH DAY • Intent-driven • Target SG or interest in SG • High Quality Score

23. Searix Solutions | B2B Growth Hacking in SG22 ACQUISITION 1 NEW LEAD EACH DAY • Interest-driven • Target SG • Target by interests • High Relevance Score

24. Searix Solutions | B2B Growth Hacking in SG23 ACQUISITION 1 NEW LEAD EACH DAY • Interest / desire-driven • Target SG • Target by role / industry • High Relevance Score

25. Searix Solutions | B2B Growth Hacking in SG24 ACTIVATION TRACK CONVERSIONS, REDUCE COSTS • Each has conversion tracking • Convert bids to CPA • Effectively calculate ROAS (Conversion / Cost)

26. Searix Solutions | B2B Growth Hacking in SG25 ACTIVATION “STALK“ THEM AND ASK AGAIN • Retargeting tracking available • Ask again (with a different offer) • Higher CTR, lower cost, higher ROAS

27. Searix Solutions | B2B Growth Hacking in SG26 RETENTION PREP ‘EM BEFORE YOU SELL TO ‘EM • Download “Connections” from LinkedIn

28. • 50.4% / 48.99% Match Rate (Wordstream, 2015) • Customer Match / Custom Audience Searix Solutions | B2B Growth Hacking in SG26 RETENTION PREP ‘EM BEFORE YOU SELL TO ‘EM • Download “Connections” from LinkedIn

29. • Sales become more effective • Retarget for education, not sales Searix Solutions | B2B Growth Hacking in SG26 RETENTION PREP ‘EM BEFORE YOU SELL TO ‘EM • Past / future customers

30. “OUTSOURCED PART-TIME SALES TEAM” Searix Solutions | B2B Growth Hacking in SG27 REFERRAL • 33 local chapters • 30 – 75 members per chapter • Referral marketing is effective • Millions of dollars per chapter

31. EVENTS Searix Solutions | B2B Growth Hacking in SG27 REFERRAL • Meetup.com • Eventbrite.com • Startup Hubs

32. SURE WILL BARGAIN ONE Searix Solutions | B2B Growth Hacking in SG28 REVENUE Pricing Model • Singaporeans love to bargain • Create opportunities for bargaining • Price slightly higher • Didn’t bargain? Give anyway

33. Searix Solutions | B2B Growth Hacking in SG29 ACQUISITION THE SEO YOU HAVE YET TO HEAR ABOUT Local SEO • Local brands compete with big brands • The Snack Pack • Different algorithm

34. Searix Solutions | B2B Growth Hacking in SG30 ACQUISITION THE SEO YOU HAVE YET TO HEAR ABOUT • Local brands compete with big brands • The Snack Pack • Different algorithm

35. THE SEO YOU HAVE YET TO HEAR ABOUT • Local brands compete with big brands • The Snack Pack • Different algorithm Searix Solutions | B2B Growth Hacking in SG31 ACQUISITION

36. LOCAL SEO Searix Solutions | B2B Growth Hacking in SG32 Good Website FACTORS 01 02 Citations03 Backlinks04 Google My Business

38. Searix Solutions | B2B Growth Hacking in SG34 LOCAL SEO FACTORS

39. Searix Solutions | B2B Growth Hacking in SG35 LOCAL SEO FACTORS

41. Searix Solutions | B2B Growth Hacking in SG37 LOCAL SEO FACTORS Good Website Mobile-Friendly • Mobile search algorithm is different • +28% drop-off in SG • Higher converting

42. Searix Solutions | B2B Growth Hacking in SG39 LOCAL SEO FACTORS Good Website Mobile-Friendly Original, Unique Content • What the algorithm’s always favoured • Get backlinks more easily • Better contextual understanding • Define canonical pages

43. Searix Solutions | B2B Growth Hacking in SG40 LOCAL SEO FACTORS Good Website Mobile-Friendly Original, Unique Content HTTPs • SSL is a ranking signal • You don’t want this (-58%) • HTTP/2 implementation

44. Searix Solutions | B2B Growth Hacking in SG41 LOCAL SEO FACTORS Good Website Mobile-Friendly Original, Unique Content HTTPs Schema Tags • NPL cannot be 100% accurate • Organization, Branch, Local Business • Childcare, Dentist, Store, Travel Agency • Address, Contact Information, Opening Hours, Currency Accepted, Area Served, etc.

45. Searix Solutions | B2B Growth Hacking in SG42 LOCAL SEO FACTORS Good Website Mobile-Friendly Original, Unique Content HTTPs Schema Tags <h1>Fish & Co.</h1> Seafood in a pan. The best fish & chips in town! 23 Serangoon Central, #B1-05/06, NEX Singapore 556083 Phone: 6634 4230 <div itemscope itemtype="http://schema.org/LocalBusiness"> <h1><span itemprop="name">Fish & Co.</span></h1> <span itemprop="description">Seafood in a pan. The best fish & chips in town!</span> <div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress"> <span itemprop="streetAddress">23 Serangoon Central, #B1-05/06</span>, <span itemprop="containedInPlace">NEX</span>, <span itemprop="addressCountry">Singapore</span> <span itemprop="postalCode">556083</span> </div> Phone: <a href="tel:66344230"><span itemprop="telephone">6634 4230</span></a> </div>

46. Searix Solutions | B2B Growth Hacking in SG43 LOCAL SEO FACTORS Good Website Mobile-Friendly Original, Unique Content HTTPs Schema Tags Exorcise Spam Techniques • Seriously, exorcise them • Private Blog Network Links – OUT • Keyword Stuffing – OUT • Like & Comment Spamming - OUT

47. Searix Solutions | B2B Growth Hacking in SG44 LOCAL SEO FACTORS Good Website Exorcise Spam Techniques • Seriously, exorcise them • Private Blog Network Links – OUT • Keyword Stuffing – OUT • Like & Comment Spamming - OUT

48. Searix Solutions | B2B Growth Hacking in SG45 LOCAL SEO FACTORS Good Website Exorcise Spam Techniques • Seriously, exorcise them • Private Blog Network Links – OUT • Keyword Stuffing – OUT • Like & Comment Spamming - OUT Google Support

49. Searix Solutions | B2B Growth Hacking in SG46 LOCAL SEO FACTORS Good Website Exorcise Spam Techniques • Seriously, exorcise them • Private Blog Network Links – OUT • Keyword Stuffing – OUT • Like & Comment Spamming - OUT AdWeek

51. Searix Solutions | B2B Growth Hacking in SG48 LOCAL SEO FACTORS Citations • News sites • Award sites • Directory listings • Job sites

53. Searix Solutions | B2B Growth Hacking in SG50 LOCAL SEO FACTORS Backlinks • Google Alerts for brand mentions • Immediate network • Competitor research • Legit guest posting

57. Searix Solutions | B2B Growth Hacking in SG54 LOCAL SEO FACTORS Backlinks • Google Alerts for brand mentions • Immediate network • Competitor research • Legit guest posting “write for us” “submit a guest post” “guest posting guidelines” “guest post by”

58. Searix Solutions | B2B Growth Hacking in SG54 LOCAL SEO FACTORS Backlinks • Google Alerts for brand mentions • Immediate network • Competitor research • Legit guest posting Offered by Vulcan Post, Shopify, Forbes, HubSpot, e27, TSL, etc. Editorial and unique only.

59. QUESTIONS? Keep in touch lance@searix.net

Lance Ng - B2B Growth Hacking in Singapore (Searix Solutions)

Lance Ng - B2B Growth Hacking in Singapore (Searix Solutions)

Recommended

More Related Content

Viewers also liked

Viewers also liked(9)

Recently uploaded

Recently uploaded(20)

Lance Ng - B2B Growth Hacking in Singapore (Searix Solutions)