Tools, Glorious Tools - SMX West 2009

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Tools used in search and social media marketing campaigns.

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Tools, Glorious Tools - SMX West 2009

  1. 1. Tools, Glorious Tools SMX West – Santa Clara 2009 Presented by David Wallace CEO, SearchRank w w w . s e a r c h r a n k . c o m SMX West 2009 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m
  2. 2. w w w . s e a r c h r a n k . c o m SMX West 2009 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m <ul><ul><li>Keyword Research </li></ul></ul><ul><ul><li>Domain Tools </li></ul></ul><ul><ul><li>Ranking Reports </li></ul></ul>INTRODUCTION Tools can never replace human ingenuity but they can make the job a human does a whole lot easier. With that thought, I thought I share some of the tools we use for SEO/SEM projects followed by some cool plug-ins to compliment SEO efforts with Wordpress blogs. <ul><ul><li>Link Popularity </li></ul></ul><ul><ul><li>Local Search </li></ul></ul><ul><ul><li>Wordpress Plug-ins </li></ul></ul>
  3. 3. w w w . s e a r c h r a n k . c o m SMX West 2009 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m <ul><ul><li>An advanced keyword research tool which draws on a database of 36 billion search queries from many different search engines around the world. </li></ul></ul><ul><ul><li>Features - </li></ul></ul>KEYWORD RESEARCH Keyword Discovery – www.keyworddiscovery.com <ul><ul><li>Keyword Research - Global Premium: 4.3 billion keyword searches based on user panel data - Historical Global: data from June 2005 to present - eBay: searches performed at eBay - News: searches performed at major news sites such as Google News - Shopping: major shopping sites such as Amazon, Buy, Bizrate & others - Google: searches performed at Google.com and localized Google sites - Yahoo: searches performed at Yahoo.com and localized Yahoo sites - 13 country specific databases: data from August 2006 to present - Question Phrase: database of searches in ‘question format’ </li></ul></ul>
  4. 4. w w w . s e a r c h r a n k . c o m SMX West 2009 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m Features (continued) - KEYWORD RESEARCH Keyword Discovery – http://www.keyworddiscovery.com <ul><ul><li>Industry Keywords Enables you to compare the keywords you are currently receiving traffic for with that of your competitors in the same industry. </li></ul></ul><ul><ul><li>Spelling Mistake Research View common mis-spellings related to specific keywords. </li></ul></ul><ul><ul><li>Seasonal Trends Allows you to examine seasonal trends to see how demand for various goods and services is likely to change throughout the year. </li></ul></ul><ul><ul><li>Related Keywords Discover related keywords that you might otherwise have missed. </li></ul></ul>
  5. 5. w w w . s e a r c h r a n k . c o m SMX West 2009 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m KEYWORD RESEARCH Keyword Discovery – http://www.keyworddiscovery.com
  6. 6. w w w . s e a r c h r a n k . c o m SMX West 2009 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m <ul><ul><li>Enter a URL and see what server header status codes are being returned. Good for making sure 301 and 302 redirects are working properly. </li></ul></ul>DOMAIN TOOLS HTTP Status Codes Checker - www.seoconsultants.com/tools/headers.asp
  7. 7. w w w . s e a r c h r a n k . c o m SMX West 2009 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m <ul><ul><li>Allows you to create multiple projects and select from a pretty extensive list of engines although the only ones we care about are Google, Yahoo, MSN and Ask. The software also offers the ability to customize the look-and-feel of the reports and charts it generates. </li></ul></ul>RANKING REPORTS Ranking Manager - www.websitemanagementtools.com/products/wsm/ranking/ <ul><ul><li>Standard Version - $149.00 </li></ul></ul><ul><ul><li>Professional Version - $389.00 </li></ul></ul><ul><ul><li>Annual Support - $129.95/yr. </li></ul></ul>
  8. 8. w w w . s e a r c h r a n k . c o m SMX West 2009 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m RANKING REPORTS
  9. 9. w w w . s e a r c h r a n k . c o m SMX West 2009 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m <ul><ul><li>Part of the SEO Administrator Toolset, a desktop tool that allows you to easily monitor inbound links for multiple projects. </li></ul></ul>LINK POPULARITY Link Exchange Tool - www.seoadministrator.com/link-exchange.html <ul><ul><li>Provides the following information about the link: </li></ul></ul><ul><ul><li>Is link is present? </li></ul></ul><ul><ul><li>Anchor text </li></ul></ul><ul><ul><li>Followed / nofollowed </li></ul></ul><ul><ul><li>Provides the following information about page link is on: </li></ul></ul><ul><ul><li>Google PageRank </li></ul></ul><ul><ul><li>Outbound / Inbound links </li></ul></ul><ul><ul><li>Internal links </li></ul></ul><ul><ul><li>Excluded via the robots.txt file </li></ul></ul>
  10. 10. w w w . s e a r c h r a n k . c o m SMX West 2009 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m LINK POPULARITY Link Exchange Tool - www.seoadministrator.com/link-exchange.html <ul><ul><li>The program allows you export reports into the following formats: Excel, Word, HTML, CSV and Text. </li></ul></ul>
  11. 11. w w w . s e a r c h r a n k . c o m SMX West 2009 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m <ul><ul><li>A tool for small business owners that will help them learn more about the way their business is listed in local search engines. View whether or not your business is listed in the local sections of Google, Yahoo, Best of the Web and Microsoft's Live Search as well as the data that is associated with it. More engines and features are planned in future updates. </li></ul></ul>LOCAL SEARCH GetListed.org - http://getlisted.org
  12. 12. w w w . s e a r c h r a n k . c o m SMX West 2009 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m LOCAL SEARCH GetListed.org - http://getlisted.org
  13. 13. w w w . s e a r c h r a n k . c o m SMX West 2009 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m <ul><ul><li>Out of the box, plug n' play for Wordpress blogs. </li></ul></ul>WORDPRESS PLUG-INS All in One SEO Pack – http://semperfiwebdesign.com/portfolio/wordpress/wordpress-plugins/all-in-one-seo-pack/ <ul><ul><li>Customize title tags, meta description tags, keyword meta tags </li></ul></ul><ul><ul><li>Automatically generates meta descriptions from excerpts or first paragraph of your post. </li></ul></ul><ul><ul><li>Allows you to have tags become your keyword meta data as well. </li></ul></ul><ul><ul><li>Solves duplicate content issues. </li></ul></ul><ul><ul><li>A couple other plug-ins that will help make Wordpress a bit more SEO friendly: </li></ul></ul><ul><ul><li>Headspace - http://urbangiraffe.com/plugins/headspace2/ </li></ul></ul><ul><ul><li>SEO Title Tag - http://www.netconcepts.com/seo-title-tag-plugin/ </li></ul></ul>
  14. 14. w w w . s e a r c h r a n k . c o m SMX West 2009 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m <ul><ul><li>Allows you to remove &quot;evil nofollow attribute&quot; from your comments. Just plug n' play. </li></ul></ul>WORDPRESS PLUG-INS Dofollow - www.semiologic.com/software/wp-tweaks/dofollow/
  15. 15. w w w . s e a r c h r a n k . c o m SMX West 2009 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m <ul><ul><li>A plug-in that will display a &quot;Share This&quot; button at end of your post which allows your visitors to easily share a post/page with others. Plug-in supports both e-mail and posting to social bookmarking sites. Just plug n' play. </li></ul></ul>WORDPRESS PLUG-INS ShareThis - http://sharethis.com/
  16. 16. w w w . s e a r c h r a n k . c o m SMX West 2009 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m <ul><ul><li>Integrates your WordPress blog and Twitter account. Bring your tweets into your blog and pass your blog posts to Twitter. Enter twitter user name and password and select options. </li></ul></ul>WORDPRESS PLUG-INS Twitter Tools - http://alexking.org/projects/wordpress
  17. 17. w w w . s e a r c h r a n k . c o m SMX West 2009 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m WORDPRESS PLUG-INS
  18. 18. w w w . s e a r c h r a n k . c o m SMX West 2009 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m <ul><ul><li>Allows readers to receive notifications of new comments that are posted to an entry. </li></ul></ul>WORDPRESS PLUG-INS Subscribe To Comments - http://txfx.net/code/wordpress/subscribe-to-comments/
  19. 19. w w w . s e a r c h r a n k . c o m SMX West 2009 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m <ul><ul><li>This plugin asks the visitor making the comment to answer a simple math question. This is intended to prove that the visitor is a human being and not a spam robot. Does require adding code to comments.php file. </li></ul></ul>WORDPRESS PLUG-INS Math Comment Spam Protection - http://sw-guide.de/wordpress/plugins/math-comment-spam-protection/
  20. 20. w w w . s e a r c h r a n k . c o m SMX West 2009 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m WORDPRESS PLUG-INS Math Comment Spam Protection - http://sw-guide.de/wordpress/plugins/math-comment-spam-protection/
  21. 21. w w w . s e a r c h r a n k . c o m SMX West 2009 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m David Wallace SearchRank www.searchrank.com Search & Social Media Marketing Since 1997 THANK YOU!

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