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Infographic Marketing PubCon Vegas 2011


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Infographic marketing is one of the most successful types of content marketing. This present

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Infographic Marketing PubCon Vegas 2011

  1. 1. Infographic Marketing via Social Media Presented by: David Wallace CEO/Founder - SearchRank Twitter: @DavidWallace Hashtag: #pubcon
  2. 2. Evolution of Search Marketing <ul><li>In the Beginning… </li></ul><ul><li>On-Page Optimization (title tags, meta tags, header tags, optimized content, </li></ul><ul><li>image alt attributes) </li></ul>Twitter: @DavidWallace Hashtag: #pubcon
  3. 3. Evolution of Search Marketing <ul><li>Addition of Google </li></ul><ul><li>Birth and Prominent Growth of Google necessitated the need for inbound links – </li></ul><ul><li>Link Popularity Building </li></ul>Twitter: @DavidWallace Hashtag: #pubcon
  4. 4. Where We Are Now <ul><li>SEO / Link Building + Content Marketing </li></ul><ul><li>While On-Page Optimization & Link Building are still essential ingredients, they alone are often not enough. </li></ul><ul><li>Google moving away from PageRank & focusing on social signals makes Content Marketing via Social Media another essential ingredient. </li></ul><ul><li>Content Marketing Examples - white papers, free guides, case studies, widgets, videos, and Infographics </li></ul>Twitter: @DavidWallace Hashtag: #pubcon Image courtesy of SEOmoz
  5. 5. Infographic Marketing <ul><li>While a relatively new term to Internet marketing, Infographics have been used </li></ul><ul><li>for years and years in print media. </li></ul><ul><li>The following examples date back to the 1940s and were featured in Fortune </li></ul><ul><li>Magazine: </li></ul>Twitter: @DavidWallace Hashtag: #pubcon
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  9. 9. Infographic Marketing – The Idea <ul><li>It All Starts With a Great Idea </li></ul><ul><li>Every great piece of content has </li></ul><ul><li>to have its origin in the quality of </li></ul><ul><li>an idea which can be: </li></ul><ul><li>Entertaining </li></ul><ul><li>Resourceful </li></ul><ul><li>Time Sensitive (news / trends) </li></ul><ul><li>Historical </li></ul><ul><li>All of the Above </li></ul>Twitter: @DavidWallace Hashtag: #pubcon
  10. 10. Infographic Marketing - The Idea <ul><li>Evolution of the Electric Guitar - a graphical evolution of the first known electric </li></ul><ul><li>guitar up to modern times. The piece did so well that Requests came in to make </li></ul><ul><li>the Infographic into a poster. The Infographic had all of the pertinent elements of </li></ul><ul><li>a good idea – it was time-sensitive (Les Paul had just passed away), it was </li></ul><ul><li>historical, it was resourceful, and it was even entertaining, at least for a fellow </li></ul><ul><li>guitar player such as myself. </li></ul>Twitter: @DavidWallace Hashtag: #pubcon
  11. 11. Infographic Marketing – Research <ul><li>Once you have a great idea in place, it’s time </li></ul><ul><li>to gather the research. </li></ul><ul><li>Depending on the nature of the </li></ul><ul><li>piece, your research may contain </li></ul><ul><li>Historical Facts </li></ul><ul><li>Current Data/Trends </li></ul><ul><li>Creative Ideas </li></ul><ul><li>If your Infographic revolves around historical </li></ul><ul><li>information or data/trends, you’ll want to </li></ul><ul><li>make sure you reference your citations in the </li></ul><ul><li>footer of the Infographic itself. </li></ul>Twitter: @DavidWallace Hashtag: #pubcon
  12. 12. Infographic Marketing - Design <ul><li>While I feel that a good idea itself is most crucial in the creation of Infographics, </li></ul><ul><li>the actual design is not far behind in importance. </li></ul><ul><li>Do you want your Infographic to stretch horizontally or vertically? </li></ul><ul><li>Will you display a smaller version of it or crop a section out? </li></ul><ul><li>Make sure format loads relatively quickly (.bmp, .png and .tiff bad idea) </li></ul>Twitter: @DavidWallace Hashtag: #pubcon
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  16. 16. Infographic Marketing - Publishing <ul><li>What Is The Best Platform? </li></ul><ul><li>Publish On Domain You Wish To Benefit </li></ul><ul><li>Wordpress Blog – Best Platform </li></ul><ul><li>No Wordpress Blog? Make Sure Social Media Voting Buttons Are Included </li></ul><ul><li>Include “Embed This Code” To Help Earn Natural Links </li></ul><ul><li>Text or No Text? </li></ul>Twitter: @DavidWallace Hashtag: #pubcon
  17. 17. Infographic Marketing - Promotion <ul><li>How and Where? </li></ul><ul><li>The best days to promote - Tuesdays and Wednesdays. </li></ul><ul><li>The general nature of the piece will determine which social networks it will do best on. Most do very well on StumbleUpon . </li></ul><ul><li>Use StumbleUpon Paid Discovery to draw more attention to your Infographic. </li></ul><ul><li>If content is interesting, time-sensitive or controversial, it should do well on Digg . </li></ul><ul><li>Share on Facebook & Twitter ; consider utilizing Facebook Ads & Sponsored Tweets. </li></ul><ul><li>Send an optimized press release via online PR sites such as MarketWire & PRWeb. </li></ul><ul><li>Beyond that, there are dozens of bookmarking sites including Infographic sites. </li></ul><ul><li>Having a large network of followers (influential status) will help promotion efforts. </li></ul><ul><li>If you lack influence, it might be wise to hire someone who does to share content. </li></ul>Twitter: @DavidWallace Hashtag: #pubcon
  18. 18. Infographic Marketing - Promotion <ul><li>Infographics Archives/Directories </li></ul><ul><li> - </li></ul><ul><li>InfographicsArchive - </li></ul><ul><li>Submit Infographics - </li></ul><ul><li>OMGInfographics - </li></ul><ul><li>The Infographics Showcase - ($100) </li></ul><ul><li>Infographic Journal – [Ours] </li></ul>Twitter: @DavidWallace Hashtag: #pubcon
  19. 19. Infographic Marketing - Measure <ul><li>Measure 3-4 Weeks After Publishing </li></ul><ul><li>Use Google Analytics or similar to see how many people visited the Infographic, learn where they came from and even discover what they did after landing on the page. </li></ul><ul><li>Utilize Yahoo Site Explorer (at least until they shut it down towards the end of this year) to discover who has linked back to the piece. There are other tools that will accomplish this task as well including Raven Tools’ Backlink Explorer and SEOmoz’s Open Site Explorer. </li></ul><ul><li>Finally you’ll want to see how the content did on the most popular social networks . How many stumbles did it earn? Did it go “hot” on Digg? How many retweets or Facebook shares? </li></ul>Twitter: @DavidWallace Hashtag: #pubcon
  20. 20. Thank You! <ul><li>David Wallace </li></ul><ul><li>SearchRank </li></ul><ul><li>Twitter: @DavidWallace </li></ul><ul><li>Search & Social Media Marketing </li></ul><ul><li>Since 1997 </li></ul>Twitter: @DavidWallace Hashtag: #pubcon