Dumb & Dumber To Guide on How NOT To Do Infographics SMX West 2015
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Dumb & Dumber To Guide on How NOT To Do Infographics SMX West 2015
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Infographics are one of the best forms of content marketing, serving as all-in-one vehicles to effectively tell a story, drive traffic, earn links and social signals and ultimately, make a sale or build brand awareness. In this presentation, learn how to design compelling infographics, the various styles that are currently effective (static, animated, interactive and video) and how to avoid some common mistakes made when designing and marketing them.
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Dumb & Dumber To Guide on How NOT To Do Infographics SMX West 2015
- 1. DUMB & DUMBER GUIDE: HOW NOT TO DO INFOGRAPHICS David Wallace CEO - SearchRank @DavidWallace
- 3. THE AVERAGE PERSON IS SUBJECT TO 174 NEWSPAPERS FULL OF INFORMATION EVERY DAY! 99% OF ALL SENSORY INFORMATION IS FILTERED OUT BY THE BRAIN ALMOST IMMEDIATELY THIS MEANS ONLY 1% OF INFORMATION ACTUALLY GETS THROUGH TO THE BRAIN
- 4. searchmarketingexpo.com @DavidWallace #SMX #14A PUBLISHERS WHO USE INFOGRAPHICS IN THEIR CONTENT MARKETING STRATEGY GROW IN TRAFFIC ON AVERAGE OF 12% MORE THAN THOSE WHO DON’T!
- 5. searchmarketingexpo.com @DavidWallace #SMX #14A WHILE STILL A NEW TERM TO INTERNET MARKETING, INFOGRAPHICS HAVE BEEN USED THROUGHOUT HISTORY, DATING BACK TO THE CAVEMEN DAYS. INFOGRAPHICS: NOT-SO-NEW
- 7. (c. 1926) (c. 1930)
- 8. searchmarketingexpo.com @DavidWallace #SMX #14A INFOGRAPHIC STYLES Static Animated Video Interactive
- 10. searchmarketingexpo.com @DavidWallace #SMX #14A NO MATTER HOW GREAT THE IDEA OR TOPIC OF THE INFOGRAPHIC, POOR DESIGN WILL KILL ITS OVERALL EFFECTIVENESS. DESIGN: (UGLY INFOGRAPHICS)
- 14. searchmarketingexpo.com @DavidWallace #SMX #14A IF USERS CANNOT “READ” YOUR INFOGRAPHIC, WHAT’S THE PURPOSE? IT’S GOOD PRACTICE TO “SCALE” IMAGES BUT ALWAYS PROVIDE A FULL SIZE VERSION DISPLAY: SIZE DOES MATTER
- 15. searchmarketingexpo.com @DavidWallace #SMX #14A MIS-SPELTINGS & OTHER GRAMMUR ERRERS ARE MUCH HARDER TOO FIX ONCE INFERGRAPHIC IS COMPLET. #JUSTSAYING GRAMMAR AND SPELL CHECK
- 16. searchmarketingexpo.com @DavidWallace #SMX #14A WHEN DEALING WITH HISTORICAL FACTS, CURRENT TRENDS, DEFINITIONS AND THE LIKE, INCLUDE CITATIONS/SOURCES. CITATIONS: LIST SOURCES
- 17. searchmarketingexpo.com @DavidWallace #SMX #14A SADLY, MANY INFOGRAPHICS BEING DEVELOPED ARE NOT INFOGRAPHICS AT ALL! THEY NEED TO BE MORE THAN A BROCHURE OR ARTICLE WITH A FEW IMAGES. IS IT EVEN AN INFOGRAPHIC?
- 20. searchmarketingexpo.com @DavidWallace #SMX #14A DON’T MAKE IT DIFFICULT FOR PEOPLE TO SHARE THE CONTENT YOU WORKED SO HARD TO CREATE! INCLUDE SOCIAL SHARING BUTTONS & MAKE THE PROCESS OF SHARING A NO-BRAINER NO SOCIAL SHARING BUTTONS
- 23. searchmarketingexpo.com @DavidWallace #SMX #14A JUST BECAUSE YOU PUBLISHED IT DOESN’T MEAN THEY WILL COME. TAKE ADVANTAGE OF YOUR SOCIAL NETWORKS TO BRING AWARENESS TO YOUR CONTENT. SHARING ON SOCIAL NETWORKS
- 24. searchmarketingexpo.com @DavidWallace #SMX #14A SOCIAL SHARING: RIGHT VS WRONG THERE IS A RIGHT WAY & A WRONG WAY TO SOCIALLY SHARE! - LINK BACK TO ORIGINAL - INCLUDE SHORT DESCRIPTION - UTILIZE HASH TAGS - INCLUDE IMAGES - CALL OUT INFLUENCERS
- 25. searchmarketingexpo.com @DavidWallace #SMX #14A TWITTER TIPS EXPERIMENT WITH REPEAT TWEETS AT VARIOUS TIMES OF THE DAY EXPERIMENT WITH TWEETS THAT HAVE IMAGES VS NO IMAGES IF INFOGRAPHIC MENTIONS COMPANY OR INDIVIDUAL, ADD @REFERENENCE FOR OLDER INFOGRAPHICS, RETWEET RELATIVE TO CURRENT TRENDS
- 26. searchmarketingexpo.com @DavidWallace #SMX #14A PINTEREST TIPS LINK BACK TO YOUR ORIGINAL POST TO HELP DRIVE TRAFFIC POST INFOGRAPHICS TO TOPICALLY RELEVANT BOARDS INCLUDE A SHORT TITLE & DESCRIPTION OF INFOGRAPHIC CONSIDER PINNING A CROPPED VERSION OF INFOGRAPHIC
- 27. searchmarketingexpo.com @DavidWallace #SMX #14A TUMBLR TIPS LINK BACK TO YOUR ORIGINAL POST TO HELP BUILD LINK AUTHORITY INCLUDE A CUSTOM FILE NAME AT END OF TUMBLR GENERATED URL INCLUDE A SHORT TITLE & DESCRIPTION OF INFOGRAPHIC ADD 2 TO 3 TAGS IN TAG FIELD INCLUDING THE TAG #INFOGRAPHIC
- 28. searchmarketingexpo.com @DavidWallace #SMX #14A N0 EMBED THIS CODE JUST LIKE SOCIAL SHARING BUTTONS, MAKE IT EASY FOR PEOPLE TO LINK TO YOUR INFOGRAPHIC WITH AN “EMBED THIS” CODE
- 29. searchmarketingexpo.com @DavidWallace #SMX #14A DID YOU KNOW THAT OVER 85% OF USERS WILL LEAVE A SITE WHEN ASKED TO ENTER CONTACT DATA OR CREATE AN ACCOUNT? DON’T DO IT JUST SO A PERSON CAN SEE YOU CONTENT! WTF? I HAVE TO REGISTER?
- 30. searchmarketingexpo.com @DavidWallace #SMX #14A PICK & CHOOSE THE BEST ARCHIVES – DON’T TRY TO SUBMIT TO ALL WRITE UNIQUE DESCRIPTIONS FOR EACH ARCHIVE YOU SUBMIT TO. INFOGRAPHIC ARCHIVES 101
- 31. searchmarketingexpo.com @DavidWallace #SMX #14A CASE STUDY 1 - Originally Published April 2014 - 87k Pins - 659 Facebook Likes - 565k StumbleUpon Views - 23k+ Page Views (#1 in Feb) - 14,399 Links / 46 Domains INFOGRAPHICS ARE THE GIFT THAT KEEPS ON GIVING!
- 32. searchmarketingexpo.com @DavidWallace #SMX #14A CASE STUDY 2 - Originally Published October 2014 - 294 Pins - 142 Facebook Likes - 65k StumbleUpon Views - 1,600k+ Page Views (#13 in Feb) - 147 Links / 36 Domains INFOGRAPHICS ARE THE GIFT THAT KEEPS ON GIVING!
- 33. searchmarketingexpo.com @DavidWallace #SMX #14A CASE STUDY 3 - Originally Published October 2014 - Minimal social shares - 110 Links / 49 Domains - 1 of those links from lifehacker.com - Traffic increased 1,000 % that month INFOGRAPHICS ARE THE GIFT THAT KEEPS ON GIVING!
- 34. searchmarketingexpo.com @DavidWallace #SMX #14A KEY TAKEAWAYS - If you aren’t utilizing infographics, you are missing out - Don’t compromise on infographic design elements - Make it easy for users to share & re-post infographics - Don’t forget to share on your own social networks - Measure for success, rinse & repeat!
- 35. searchmarketingexpo.com @DavidWallace #SMX #14A Download This Presentation at http://www.slideshare.net/searchrank/
Editor's Notes
- Imagery processed 60,000 times faster than text. “A picture is worth a 1,000 words!” Most of us only remember 20% of what we read.
- There are still many marketers who have yet to utilize infographics or who have even heard of them!
- If you are into these old infographics, search “vintage infographics” on Pinterest to discover a wide assortment of them.
- The majority of infographics that are submitted to Infographic Journal are in this class of “ugly infographics.”
- Place citations and sources at bottom of infographic, close to where your branding will also be.
- These types of infographics, if they can be called that, would be better served as articles or blog posts with some images to accompany text.
- Tip: Make sure your social sharing buttons do not require users to “sign in” with their social media accounts. <cough> <cough> Mashable
- Every time we publish an infographic on Infographic Journal, we share it to IJ’s as well as the author’s Twitter, Facebook, Google+ & Pinterest accounts as well as LinkedIn & Tumblr and for really good ones, StumbleUpon.
- Tip: Make sure you are sharing other things on your social media networks, not just promotional stuff.
- Tip: For Wordpress sites, search “embed code generator Wordpress” for our free plugin.
- Tip: Don’t just “cut and paste” description from original post as archive doesn’t want a duplicate content issue just to re-post your infographic. Tip: Provide archive a link to the original post where your infographic is. Don’t make them look for it because they won’t.