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Hitting Page 1: How Influencers and Brand Advocates are Shaping Search Results

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Hitting Page 1: How Influencers and Brand Advocates are Shaping Search Results

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Hitting Page 1: How Influencers and Brand Advocates are Shaping Search Engine Results.

This is my presentation during the Digital Influencers Summit 2012 (September 29, 2012) at SMX, MOA, Philippines.

Hitting Page 1: How Influencers and Brand Advocates are Shaping Search Engine Results.

This is my presentation during the Digital Influencers Summit 2012 (September 29, 2012) at SMX, MOA, Philippines.

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Hitting Page 1: How Influencers and Brand Advocates are Shaping Search Results

  1. 1. Hitting Page 1: How Influencers and Brand Advocates are Shaping Search Engine Results h i h i l By: Francis Gary Vi B F i G Viray Founder, Search Opt Media Inc.
  2. 2. I demand all my keywords to be ranked one in Google Google.
  3. 3. This? You are doing well, Sir well Sir.
  4. 4. No! For the keyword – “gangnam style”. gangnam style
  5. 5. Sorry, I don t want to be don’t whacked by this guy.
  6. 6. SEO – Search Engine Optimization.
  7. 7. Traditional SEO is dying (if not dead).
  8. 8. Forum profile creation. Article directory submission. Link wheels. Link Exchange to game SERP. All crap link b ildi ll li k building.
  9. 9. Web Spam Sheriff Quality Content February 23, 2011 April 24, 2012 Tag Team: Panda + Penguin T T P d P i
  10. 10. Is SEO all about search engine ranking?
  11. 11. Forget about it. g
  12. 12. “Look at historical data and show him  how many conversions he gets from long‐ tail keywords, compared to  fat head tail keywords compared to 'fat head'  keywords. “ – Ian Lurie “Show him conversions for keywords,  focus on overall value of the site. If he is  not convinced, than find another client.“  i d h fi d h li “ – Goran Candrlic
  13. 13. ROI. Conversion. Real Value. Long Tail Keywords.
  14. 14. Content and Agile marketing are the buzz words in the SEO world world.
  15. 15. SEO starts with Quality Content Content.
  16. 16. online videos. Infographics. memes. white papers. ebooks. blogposts. news. news press releases. guest posts.
  17. 17. Hellish Website Navigation.
  18. 18. Easy to use.
  19. 19. We Target Personas. W T g tP
  20. 20. Google SUX!
  21. 21. Map Address, Ph Add Phones, Business Hours Authorship
  22. 22. Well-researched. Focused on story. Targeted. T g t d Engaging. Remarkable. Remarkable Impacts ROI.
  23. 23. Maps Is this what kfc  Philippines wants? Real Addresses, Phones
  24. 24. We Target Personas. W T g tP
  25. 25. Build a list of  u d a st o people who  wanted to share  the content.
  26. 26. Mavens.  Connectors.  Thought Leaders.  Digital Influencers.  Digital Influencers
  27. 27. Share Rate Sh R Scrape Rate RSS subscribers RSS subscribers Idea credits:  @pointblankseo @ipullrank
  28. 28. How about Pagerank? g
  29. 29. Forget about it. g
  30. 30. We have 250+ factors. Don’t chase them. ’
  31. 31. How about links?
  32. 32. Of course! Quality Links.
  33. 33. Follow o o Engage Pitch Value Proposition
  34. 34. Some Tools you can use.
  35. 35. Count RSS Subscribers.
  36. 36. http://www.sleepingtime.org Thanks  to: @jennita
  37. 37. http://tweetreach.com
  38. 38. http://socialstatistics.com http://socialstatistics com
  39. 39. What SEOs really do? Google. Bing. Yahoo.
  40. 40. Research, Target Personas, Create Content, Editorial , Calendar, Syndicate/Push content online. Schema, Markups, User Experience, Information Architecture, Indexing, hi d i Page Speed. Share Rate, Scrape Rate, Bounce Rate, Conversions, CRO, etc. Local SEO, Authorship, Link Prospecting, Engage with digital influencers. influencers
  41. 41. ROI. Conversion. Real Value.
  42. 42. SEO is not sorcery.
  43. 43. Let us talk: @garyshack Visit us: www.searchoptmedia.com Photo credits: Donnie Brasco, Nacho Libre & The Fockers Movies, Gangnman Style, Robert De Niro images

Editor's Notes

  • SEO is process to make your best content be found on the web via search engines to get its maximum benefit. Be it for branding, e-commerce, services, etc.
  • SEO is process to make your best content be found on the web via search engines to get its maximum benefit. Be it for branding, e-commerce, services, etc.
  • SEO is process to make your best content be found on the web via search engines to get its maximum benefit. Be it for branding, e-commerce, services, etc.
  • SEO is process to make your best content be found on the web via search engines to get its maximum benefit. Be it for branding, e-commerce, services, etc.
  • SEO is process to make your best content be found on the web via search engines to get its maximum benefit. Be it for branding, e-commerce, services, etc.

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