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SEO tactics to implement tonight - Lukasz Zelenzy - SearchNorwich 4

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Easy to implement and performance improving tactics that can be implemented on almost every website.

These are my own tactics and I hope attendees will find them useful. I will talk about what Snapshot method is, how GAP analysis works and more. I will also cover WordPress and plugins that may boost your website performance as well as how to reach top of Google aka Feature Snippet.

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SEO tactics to implement tonight - Lukasz Zelenzy - SearchNorwich 4

  1. 1. SEO Tactics To Implement Tonight https://zelezny.uk
  2. 2. https://zelezny.uk
  3. 3. TACTIC: The Snapshot Approach to Keyword Research https://zelezny.uk
  4. 4. https://zelezny.uk
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  9. 9. @lukaszzelezny #seoandlove
  10. 10. @lukaszzelezny #seoandlove
  11. 11. @lukaszzelezny #seoandlove
  12. 12. @lukaszzelezny #seoandlove X 18,841= 1,893 visits X 18,841= 3,294 visits +1,401 visits
  13. 13. Calculate traffic index potential: TI = SearchVolume x CTR[POS] TIMAX = SearchVolume x CTR[1] TIDIFF = TIMAX-TI
  14. 14. Calculate traffic index potential: Sort by SearchVolume https://zelezny.uk
  15. 15. Calculate traffic index potential: Sort by TIDiff https://zelezny.uk
  16. 16. Calculate traffic index potential: https://zelezny.uk
  17. 17. Download Spreadsheet https://zelezny.uk/snapshot https://zelezny.uk
  18. 18. Optimisation process – focus on: - Title Tag Modification; - Strong Tag; - ALT Tag; - IMG Filename; - Additional paragraph(s) with text; - Headers modfication H1 / H2 / H3; - Internal links with keyword rich anchor. https://zelezny.uk
  19. 19. When to use: - When you starting working on organic performance - For websites with established history of rankings in SERPs - When you QUICKLY need to prove that SEO is worth https://zelezny.uk
  20. 20. Conclusions: - dealing with keywords that already rank - leveraging quality traffic - utilizing multiple URLs - playing search engine game - delivering quick results https://zelezny.uk
  21. 21. https://zelezny.uk TACTIC: Link Building with Brand Tracking
  22. 22. Track Your Brand Track Your Brand
  23. 23. Track Your Brand Track Your Brand
  24. 24. Track Your Brand Track Your Brand
  25. 25. Track Your Brand Track Your Brand
  26. 26. Track Your Brand Track Your Brand - Brand24
  27. 27. Track Your Brand Track Your Brand - Brand24 http://ibusiness.ru/blog/upravlyeniye_markyetingom_i_prodazhami/35597
  28. 28. TACTIC: GAP ANALYSIS https://zelezny.uk
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  34. 34. https://zelezny.uk Send to inhouse copywriters
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  36. 36. TACTIC: Dealing with AnswerBoxes https://zelezny.uk
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  41. 41. Heading and Lists • The heading should be worded so an ordered list or unordered list is displaying the answer. https://zelezny.uk
  42. 42. Heading and Paragraphs • There should be an area within the page where the search query and query results appears in a header (H1, H2, H3, H4,), paragraph or list up to a max of 350 characters. • The content you want to appear in the Featured Snippet (the answer to the query) should be placed within the <div> element of the page. https://zelezny.uk
  43. 43. Images Image alt=“should be aligned to the keyword in question or an answer to the keyword” https://zelezny.uk
  44. 44. Keyword that feature within the Answer Box or Featured Snippet can change on a daily or weekly basis. This may be due to google selecting a different variation of the Featured Snippet algorithm. Important elements: • Page Title • Meta description • Page URL • <H1>, <H2>, <H3>, <H4> tags • <p>, <li>, <ol>, <ul>, <strong> <alt> tags • Latest and newest content https://zelezny.uk
  45. 45. HOW TO FIND KEYWORDS THAT FIRE ANSWERBOX? https://zelezny.uk
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  52. 52. AnswerBox SERPs HOW TO FIND KEYWORDS THAT FIRE ANSWERBOX? NICE METHOD https://zelezny.uk
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  57. 57. https://zelezny.uk 3,700,000 x 0.0048 = 17,760
  58. 58. AnswerBox SERPs When to use: - When you’re dealing with established website - When you’re dealing with industry leader Conclusions: - refreshing content is always good - answering questions that customers may ask - playing search engine game delivering significant impact on CTR Its better be than not to be there https://zelezny.uk
  59. 59. TACTIC: Plugins https://zelezny.uk
  60. 60. https://zelezny.uk OneSigal
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  74. 74. TACTIC: CLOUD https://zelezny.uk |
  75. 75. https://zelezny.uk |
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  77. 77. https://zelezny.uk | Website A
  78. 78. https://zelezny.uk | Website A
  79. 79. https://zelezny.uk | Website B
  80. 80. https://zelezny.uk | Website B
  81. 81. WRAP UP & TAKE AWAYS https://zelezny.uk |
  82. 82. https://zelezny.uk | ALWAYS USE A FAST AND OPTIMISED HOSTING PROVIDER
  83. 83. https://zelezny.uk | ARE YOU ON WORDPRESS? TEST DIFFERENT PAGESPEED IMPROVING PLUGINS.
  84. 84. https://zelezny.uk | TRY TO RANK IN ANSWERBOXES
  85. 85. https://zelezny.uk | YOUR COMPETITOR IS A GREAT SOURCE OF DATA
  86. 86. RESULTS https://zelezny.uk
  87. 87. https://zelezny.uk
  88. 88. https://zelezny.uk
  89. 89. https://zelezny.uk
  90. 90. Thanks! J https://zelezny.uk

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