SEO tactics to implement tonight - Lukasz Zelenzy - SearchNorwich 4
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![Calculate traffic index potential:
TI = SearchVolume x CTR[POS]
TIMAX = SearchVolume x CTR[1]
TIDIFF = TIMAX-TI](https://image.slidesharecdn.com/lukaszzelezny-searchnorwich-190128075919/85/seo-tactics-to-implement-tonight-lukasz-zelenzy-searchnorwich-4-13-320.jpg?cb=1548934478)
SEO tactics to implement tonight - Lukasz Zelenzy - SearchNorwich 4
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Easy to implement and performance improving tactics that can be implemented on almost every website. These are my own tactics and I hope attendees will find them useful. I will talk about what Snapshot method is, how GAP analysis works and more. I will also cover WordPress and plugins that may boost your website performance as well as how to reach top of Google aka Feature Snippet.
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SEO tactics to implement tonight - Lukasz Zelenzy - SearchNorwich 4
- 12. @lukaszzelezny #seoandlove X 18,841= 1,893 visits X 18,841= 3,294 visits +1,401 visits
- 13. Calculate traffic index potential: TI = SearchVolume x CTR[POS] TIMAX = SearchVolume x CTR[1] TIDIFF = TIMAX-TI
- 14. Calculate traffic index potential: Sort by SearchVolume https://zelezny.uk
- 15. Calculate traffic index potential: Sort by TIDiff https://zelezny.uk
- 16. Calculate traffic index potential: https://zelezny.uk
- 18. Optimisation process – focus on: - Title Tag Modification; - Strong Tag; - ALT Tag; - IMG Filename; - Additional paragraph(s) with text; - Headers modfication H1 / H2 / H3; - Internal links with keyword rich anchor. https://zelezny.uk
- 19. When to use: - When you starting working on organic performance - For websites with established history of rankings in SERPs - When you QUICKLY need to prove that SEO is worth https://zelezny.uk
- 20. Conclusions: - dealing with keywords that already rank - leveraging quality traffic - utilizing multiple URLs - playing search engine game - delivering quick results https://zelezny.uk
- 22. Track Your Brand Track Your Brand
- 23. Track Your Brand Track Your Brand
- 24. Track Your Brand Track Your Brand
- 25. Track Your Brand Track Your Brand
- 26. Track Your Brand Track Your Brand - Brand24
- 27. Track Your Brand Track Your Brand - Brand24 http://ibusiness.ru/blog/upravlyeniye_markyetingom_i_prodazhami/35597
- 34. https://zelezny.uk Send to inhouse copywriters
- 41. Heading and Lists • The heading should be worded so an ordered list or unordered list is displaying the answer. https://zelezny.uk
- 42. Heading and Paragraphs • There should be an area within the page where the search query and query results appears in a header (H1, H2, H3, H4,), paragraph or list up to a max of 350 characters. • The content you want to appear in the Featured Snippet (the answer to the query) should be placed within the <div> element of the page. https://zelezny.uk
- 43. Images Image alt=“should be aligned to the keyword in question or an answer to the keyword” https://zelezny.uk
- 44. Keyword that feature within the Answer Box or Featured Snippet can change on a daily or weekly basis. This may be due to google selecting a different variation of the Featured Snippet algorithm. Important elements: • Page Title • Meta description • Page URL • <H1>, <H2>, <H3>, <H4> tags • <p>, <li>, <ol>, <ul>, <strong> <alt> tags • Latest and newest content https://zelezny.uk
- 45. HOW TO FIND KEYWORDS THAT FIRE ANSWERBOX? https://zelezny.uk
- 52. AnswerBox SERPs HOW TO FIND KEYWORDS THAT FIRE ANSWERBOX? NICE METHOD https://zelezny.uk
- 57. https://zelezny.uk 3,700,000 x 0.0048 = 17,760
- 58. AnswerBox SERPs When to use: - When you’re dealing with established website - When you’re dealing with industry leader Conclusions: - refreshing content is always good - answering questions that customers may ask - playing search engine game delivering significant impact on CTR Its better be than not to be there https://zelezny.uk
- 81. WRAP UP & TAKE AWAYS https://zelezny.uk |
- 82. https://zelezny.uk | ALWAYS USE A FAST AND OPTIMISED HOSTING PROVIDER
- 83. https://zelezny.uk | ARE YOU ON WORDPRESS? TEST DIFFERENT PAGESPEED IMPROVING PLUGINS.
- 84. https://zelezny.uk | TRY TO RANK IN ANSWERBOXES
- 85. https://zelezny.uk | YOUR COMPETITOR IS A GREAT SOURCE OF DATA