In this talk, Jack compares and contrasts his experiences in traditional PR to digital PR for SEO, where coverage is secured for links. He goes on to give great examples of successful campaigns and even detail on the outreach emails he was composing.
Maritime UK – UK trade body for shipping industry Responsible for almost all of the UK’s imports and exports
Theatre producer bringing HP to the UK after its Broadway success. We weren’t responsible for the PR campaign for the show itself, but ensuring that the producer himself was getting enough personal media coverage and taking credit for the musical’s success.
Highways to Hell – package of data sources to find the UK’s most congested roads in all parts of the country Wanted a motoring campaign but with the ability to get national coverage – so we based it around the thing Brits love to complain about
One such example was…
Maritime UK – HMS QE2 towed into Portsmouth Harbour – home of the Royal Navy Iconic event for British Maritime, attracted a lot of press attention and Theresa May went there to talk it up further. I saw it as an ideal opportunity for specific client coverage – to get their message out there while the issue is still relevant
Blur journalist name out
Getting the right angles for outreach: Jack Bamfield - SearchNorwich 5