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Adventures in outsourcing your digital marketing on the cheap - Dom Hodgson

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In this talk Dom Hodgson goes over an innovative marketing technique for a product of his. With a small budget for marketing, Dom turned to the services offered by the 'Fiverr' community. In this talk he explains and evaluates the final results he saw.

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Adventures in outsourcing your digital marketing on the cheap - Dom Hodgson

  1. 1. Hello! I’m Dom NOT Dom This is Scarlett
  2. 2. SEO CONFERENCE
  3. 3. SWEET SHOP
  4. 4. ADVERTISING NETWORK
  5. 5. I LIKE BUILDING STUFF
  6. 6. I REALLY LIKE BUILDING STUFF
  7. 7. WIFI ISN’T CHEAP HERE!!
  8. 8. SEO SOFTWARE
  9. 9. SEO SOFTWARE
  10. 10. SEO SOFTWARE
  11. 11. SEO SOFTWARE
  12. 12. Dom Hodgson
  13. 13. Can we still do it?
  14. 14. Build an Audience
  15. 15. What if you didn’t?
  16. 16. Get funding for marketing and growth
  17. 17. What if you didn’t?
  18. 18. Write a detailed Business Plan
  19. 19. What if you didn’t?
  20. 20. “If you build it they will come”
  21. 21. BOLLOCKS
  22. 22. UTTER BOLLOCKS
  23. 23. Told a few people The Big Launch! erm.. where is everyone? Notice that I’m showing ACTUAL numbers.. not amazing numbers… but real numbers Little Warden Launch
  24. 24. There are more people currently in space than Visiting my website. I’ve spent 6 months of my life building this..
  25. 25. What the heck Do I do now?
  26. 26. Facebook & Google Ad Copy
  27. 27. Keyword Research Glasses = Smart
  28. 28. Comprehensive SEO Audit
  29. 29. Social Media Love 😍
  30. 30. Press Release
  31. 31. “Viral Video”
  32. 32. Professional
  33. 33. $5 Maximum Per Job
  34. 34. No Negative Reviews
  35. 35. Publish Anything Delivered
  36. 36. Facebook & Google Ad Copy
  37. 37. How to choose?
  38. 38. Meet Vito
  39. 39. Let’s checkout his packages
  40. 40. Advert One
  41. 41. We Remember So You Don’t Have To We Remember So You Don’t Have To Little Warden is a daily check service to monitor the tedious but oh so important things that keep your website up and running. We have got you covered from everything from SSL expiry to hack attempt and content change monitoring and redirect checks. We do it all to make sure your website looks great and is ready for the world to see. We make Your site look good so that you look good. Click here for the easy way to keep your site up and running.
  42. 42. Advert Two
  43. 43. Your website called….. It has a big list of things you better not forget if you don’t want it to get hacked, go out of date, or have bad content. We check your website daily to make sure all the boring but important tasks are done to keep your site up and running. Everything from domain and SSL expire to robots.text change to content change detection we’ve got you covered. Click here to keep your website happy
  44. 44. Delivery — On Time Quality — Decent Would Use — Nope.
  45. 45. Delivery — On Time Quality — Decent Would Use — Nope.
  46. 46. Keyword Research Glasses = Smart
  47. 47. Meet Cathy
  48. 48. Seed Keywords
  49. 49. Seed Keywords domain name expiration check redirect checking robots.txt change monitoring
  50. 50. Delivery — On Time Quality — STOLEN Would Use — Nope.
  51. 51. Delivery — On Time Quality — STOLEN Would Use — Nope.
  52. 52. Comprehensive SEO Audit
  53. 53. Say Hi To Dimi
  54. 54. Asked for an extension
  55. 55. 24 hours later..
  56. 56. Wait a minute… What happened to Dimi?
  57. 57. So Let’s Review
  58. 58. Competitors.txt
  59. 59. Competitors.txt https://www.expireddomains.net/ http://www.register.com/whois.rcmx https://certificatemonitor.org/
  60. 60. disavow.txt
  61. 61. disavow.txtclockworktalent.com/blog-10-digital-tools-david-iwanow-couldnt-live-without technicalseo.de/seo-tools/ ohgm.co.uk/ohgmcon-2017-postmortem/ webtoolsweekly.com/archives/issue-219/ boom-online.co.uk/everything-connected-digital-marketing-year-bit-drink-digital- presentations/ sideprojectors.com/project/project/6616/little-warden
  62. 62. SEO Report
  63. 63. HANG ON
  64. 64. SEO Report
  65. 65. Delivery — Late Quality — Cheap Would Use — Nope. #justicefordimi
  66. 66. Delivery — Late Quality — Cheap Would Use — Nope. #justicefordimi
  67. 67. Press Release
  68. 68. Meet “Jack Smith”
  69. 69. From Nigeria AND the USA
  70. 70. Robb Stark
  71. 71. Press Release Little Warden Writing | PRESS OFFICE The Blog of Little Warden For Immediate Release: …………… Monitoring Tool For Domain & SSL Expiration, URL Response & Direct Checks Outsourcing | Marketing | Operation | Little Warden Writing was founded by a team of professional and specialized information technology. The company is Do you know that your domain and SSL security depends highly on its authenticity and security tracking? To achieve succ With the use of Little Warden writing, your specific business needs will be optimized. Tell yourself, “I know a lot, but I still
  72. 72. Key Quotes Little Warden Writing was founded by a team of professional and specialized information technology.
  73. 73. Professional
  74. 74. Key Quotes Little Warden Writers have tripled in size since opening its doors and outsources to numerous clients
  75. 75. Withings Scale
  76. 76. Key Quotes The undeniable facts are, space or opportunities not utilized cannot be created
  77. 77. The undeniable facts are, space or opportunities not utilized cannot be created - @thehodge
  78. 78. Key Quotes With the use of Little Warden writing, your specific business needs will be optimized. Tell yourself, “I know a lot, but I still have chance of being wrong.”
  79. 79. “I know a lot, but I still have chance of being wrong.” - @thehodge
  80. 80. Issues
  81. 81. Issues Company Name Wrong Filled with utter nonsense More than a few spelling mistakes Wasn’t actually about what the brief said.
  82. 82. Delivery — On Time Quality — Alright Would Use — Nope. #nogameofthronespuns
  83. 83. Delivery — On Time Quality — Alright Would Use — Nope. #nogameofthronespuns
  84. 84. Social Media Love 😍
  85. 85. Choosing A Seller 375k Fans
  86. 86. Quick Maths.. 375k Fans Assume 10% Click Through 37,000 Visitors! Assume 3% Conversion Rate 1125 Customers! Assume £30 Basket Value
  87. 87. £33,750 New Customers for $5!
  88. 88. GENIUS!
  89. 89. But Wait.. 500k Fans
  90. 90. Quick Maths.. 500k Fans Assume 10% Click Through 50,000 Visitors! Assume 3% Conversion Rate 1500 Customers! Assume £30 Basket Value
  91. 91. £45,000 New Customers for $5!
  92. 92. But Wait.. 20 MILLION
  93. 93. 20 MILLION
  94. 94. Quick Maths.. 20 MILLION Fans Assume 5% Click Through 1 MILLION Visitors! Assume 2% Conversion Rate 20,000 Customers! Assume £30 Basket Value
  95. 95. £600,000 New Customers for $5!
  96. 96. £600,000
  97. 97. EVERY
  98. 98. MONTH
  99. 99. But Wait.. 50 MILLION
  100. 100. FIFTY MILLION
  101. 101. Quick Maths.. 50 MILLION Fans Assume 5% Click Through 2.5 MILLION Visitors! Assume 2% Conversion Rate 75,000 Customers! Assume £30 Basket Value
  102. 102. £2,250,000 New Customers for $5!
  103. 103. Almost Millionaire
  104. 104. Results Time
  105. 105. This is what we submitted Little Warden is a daily monitoring tool to keep an eye on the tedious things about running a website. * Domain / SSL Expiration * http -> https / www -> non www redirect checking * Robots.txt change monitoring * GeoRedirect checking And over 30 other checks from less than $20 a month! http://bit.ly/2HBC7sW
  106. 106. 50 MILLION
  107. 107. 2.5 MILLION
  108. 108. 2 Million
  109. 109. 200,000
  110. 110. 20,000
  111. 111. 2000
  112. 112. 200
  113. 113. 20
  114. 114. 2
  115. 115. Google Analytics & bit.ly
  116. 116. Delivery — On Time Quality — Lacking Would Use — Did.
  117. 117. Delivery — On Time Quality — Lacking Would Use — Did.
  118. 118. “Viral Video”
  119. 119. Selecting a Seller
  120. 120. Delivery — Delayed Quality — Magnificent Would Use —
  121. 121. Delivery — Delayed Quality — Magnificent Would Use —
  122. 122. Results
  123. 123. Was outsourcing on Fivver a good idea?
  124. 124. Nope
  125. 125. Was Blogging the entire Process, a good idea?
  126. 126. Hell Yeah!
  127. 127. Hell Yeah!
  128. 128. Be human Be memorable Be funny
  129. 129. Human
  130. 130. Memorable
  131. 131. Funny
  132. 132. Which leads to?
  133. 133. Goodbye! I’m Dom Again NOT Dom This is Scarlett
  134. 134. @thehodge @ukdisdad TheHodge.co.uk

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