Google Analytics, much like the search engine, changes and evolves constantly. There is so much to keep up with – so much data to slice and dice, so many new features being released – but there’s good news: there is also a gold mine of rich insights that can show you the value of your marketing efforts and help you make better decisions.
During this webinar, Search Mojo’s Janet Driscoll Miller and Scott Garrett will show you how you can get the most from everything Google Analytics has to offer, using it to your advantage to become a true marketing superhero!
What You’ll Learn:
• The Old Way vs. the New Way of measuring in Google Analytics
• How to use Google Analytics to measure for paid and organic search
• Useful Analytics tools tailored specifically for ecommerce websites
• How to use Goals, Attribution Modeling, and Experiments to track results