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How to use SearchMan: SEO for Apps + Updated February 11, 2013 by SearchMan.com 1Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved.

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Why invest in App Store SEO?n Search is the biggest driver of App Discoveryn TREND: “According to Nielsen, 63% of users have utilized search to discover new apps in the App Store” (Business Insider Intelligence, August 27, 2012)n OLD SCHOOL: “in iOS 6, the App Store application has removed the “Categories” button from the app’s main screen…” (TechCrunch, September 12, 2012)n Let’s get started…… Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 2

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First, search & add apps to “My Portfolio” Search Add to Portfolio Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 3

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Then deep-dive into 1 app. Set up is done! Select App & Country Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 4

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(1) How To"Track Performance Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 5

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Your app’s “Visibility Score” PageDaily summary of overall search discoverability Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 6

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Your app’s “Keyword Graphs” pageDaily update of all your keywords’ search rankings Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 7

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“Vs. Competitors” pagen Track each keywords’ performance vs. competitors Click to “Compare” Daily Keyword Rankings Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 8

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“Vs. Competitors” (…continued)n After clicking “Compare”, see your competitor’s keywords.n “Borrow” words you like. Add them to your app’s NotePad “Borrow” competitor’s Keywords. Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 9

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(2) How To" Improve SEO "with New Keywords" from SearchMan Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 10

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“Get New Keywords” reveals *all candidates OnlyMissing Keywords Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 11

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We analyze & sort. You copy-paste-push.n All your keywords prioritized, assigned, and ready! Only Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 12

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Or Easily Edit Keywords Yourself. Done!n Select your final final keywords & download the list Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 13

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Need more keywords? Add competitorsn “Adding” more competitors (upto 10) reveals even more keywords that you can “borrow” Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 14

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(3) Ready to Submit Your App Update? Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 15

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Checklist: Submitting your App update1. Go to “Get New Keywords” on SearchMan2. Description: Include all Notepad keywords into your upgraded App Description. 3. iTunes Keywords: Select the strongest set of keywords.100 character limit incl. commas. Apple only4. App Name: Decide 2 or 3 critical keywords you will include be into your App Name.5. Submit to or 6. Come back to Track Your Performance on SearchMan Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 16

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After updating, study your performance again! ✔ ✔ ✔ Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 17

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Thanks for your time!" After logging in…" Take the “30 Second Tour” at anytime"Click “How To” for more in-depth guides" " Send feedback & feature requests!" Search the App Stores on SearchMan" " it’s more productive than hanging out on Facebook Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 18