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Updated: How to use SearchMan.com to implement your Mobile SEO strategy & improve App Store Search Rankings

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Updated: How to use SearchMan.com to implement your Mobile SEO strategy & improve App Store Search Rankings

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With profitable social gaming apps bidding up the price of mobile advertising and crowding the App Store leader-boards, what is an indie developer with a brand new app supposed to do in order to win the attention of millions of smartphone users? A little known fact is that more than half the world's smartphone users discover new apps by entering a search keyword into the search box inside the App Store. An improvement in search ranking could increase organic (free) downloads dramatically for a fledgling indie developer. SearchMan.com provides this How To guide for Beginners who are just getting started with Mobile SEO. Their website makes it easy to track search rankings & competitors and optimize keywords for improved search visibility in the App Store. Sign up is free.

With profitable social gaming apps bidding up the price of mobile advertising and crowding the App Store leader-boards, what is an indie developer with a brand new app supposed to do in order to win the attention of millions of smartphone users? A little known fact is that more than half the world's smartphone users discover new apps by entering a search keyword into the search box inside the App Store. An improvement in search ranking could increase organic (free) downloads dramatically for a fledgling indie developer. SearchMan.com provides this How To guide for Beginners who are just getting started with Mobile SEO. Their website makes it easy to track search rankings & competitors and optimize keywords for improved search visibility in the App Store. Sign up is free.

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Updated: How to use SearchMan.com to implement your Mobile SEO strategy & improve App Store Search Rankings

  1. 1. How to use SearchMan: SEO for Apps + Updated February 11, 2013 by SearchMan.com 1 Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved.
  2. 2. Why invest in App Store SEO? n Search is the biggest driver of App Discovery n TREND: “According to Nielsen, 63% of users have utilized search to discover new apps in the App Store” (Business Insider Intelligence, August 27, 2012) n OLD SCHOOL: “in iOS 6, the App Store application has removed the “Categories” button from the app’s main screen…” (TechCrunch, September 12, 2012) n Let’s get started…… Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 2
  3. 3. First, search & add apps to “My Portfolio” Search Add to Portfolio Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 3
  4. 4. Then deep-dive into 1 app. Set up is done! Select App & Country Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 4
  5. 5. (1) How To" Track Performance Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 5
  6. 6. Your app’s “Visibility Score” Page Daily summary of overall search discoverability Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 6
  7. 7. Your app’s “Keyword Graphs” page Daily update of all your keywords’ search rankings Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 7
  8. 8. “Vs. Competitors” page n Track each keywords’ performance vs. competitors Click to “Compare” Daily Keyword Rankings Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 8
  9. 9. “Vs. Competitors” (…continued) n After clicking “Compare”, see your competitor’s keywords. n “Borrow” words you like. Add them to your app’s NotePad “Borrow” competitor’s Keywords. Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 9
  10. 10. (2) How To" Improve SEO " with New Keywords" from SearchMan Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 10
  11. 11. “Get New Keywords” reveals *all candidates Only Missing Keywords Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 11
  12. 12. We analyze & sort. You copy-paste-push. n All your keywords prioritized, assigned, and ready! Only Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 12
  13. 13. Or Easily Edit Keywords Yourself. Done! n Select your final final keywords & download the list Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 13
  14. 14. Need more keywords? Add competitors n “Adding” more competitors (upto 10) reveals even more keywords that you can “borrow” Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 14
  15. 15. (3) Ready to Submit Your App Update? Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 15
  16. 16. Checklist: Submitting your App update 1.  Go to “Get New Keywords” on SearchMan 2.  Description: Include all Notepad keywords into your upgraded App Description. 3.  iTunes Keywords: Select the strongest set of keywords.100 character limit incl. commas. Apple only 4.  App Name: Decide 2 or 3 critical keywords you will include be into your App Name. 5.  Submit to or 6.  Come back to Track Your Performance on SearchMan Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 16
  17. 17. After updating, study your performance again! ✔   ✔   ✔   Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 17
  18. 18. Thanks for your time!" After logging in…" Take the “30 Second Tour” at anytime" Click “How To” for more in-depth guides" " Send feedback & feature requests!" Search the App Stores on SearchMan " " it’s more productive than hanging out on Facebook Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 18

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