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What You Need to Know About Google's Mobile-Friendly Algorithm Update

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Google is launching an algorithm update on April 21st which will incorporate mobile-friendly design as a ranking factor in the mobile SERPs. Sites who pass the mobile-friendly tester will receive a “Mobile-friendly” tag when the page ranks in mobile SERPs.

Currently, approximately 50% of Google queries are happening on mobile devices so although rankings on desktop will not be affected, websites without a mobile-friendly design will likely see a decline organic traffic.

This presentation highlights what you need to know about this upcoming update and recommendations for preparing from an expert SEO company!

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What You Need to Know About Google's Mobile-Friendly Algorithm Update

  1. 1. Helping small businesses succeed online. @searchinfluence
  2. 2. THE NEXT BIG ALGO UPDATE @searchinfluence
  3. 3. APRIL 21st MOBILE-FRIENDLY ALGO UPDATE @searchinfluence
  4. 4. 50%GOOGLE SEARCHES MOBILE @searchinfluence
  5. 5. @searchinfluence ONLY MOBILE SERPs WILL BE AFFECTEDBeginning on April 21st, Google will begin to incorporate mobile-friendly design as a ranking factor for websites on mobile search. Sites who pass will have a “mobile- friendly” tag when they appear in mobile SERPs. NON-mobfr websites will be suppressed in mobile rankings and therefore see reduced mobile organic traffic.
  6. 6. HOW WILL MOBILE-FRIENDLY SITES LOOK IN SERPs?
  7. 7. HOW DOES THIS AFFECT OUR CLIENTS? @searchinfluence
  8. 8. HOW DOES THIS AFFECT OUR CLIENTS? @searchinfluence ● RANKINGS: Current AWR reports track DESKTOP rankings, so ranking drops will not be reflected in reporting dashboard ● TRAFFIC: Organic traffic for Non-MobFr clients will likely take a dip ○ Severity will depend on how much traffic they were getting from mobile prior to update
  9. 9. @searchinfluence “BIGGER EFFECT THAN PENGUIN AND PANDA”This update is anticipated to affect 13% of search queries and have a larger impact that Penguin (4% at its peak) and Panda (12% at its peak). Google's Zineb Ait Bahajji, a Webmaster Trends Analyst, at SMX Munich Source: Search Engine Roundtable
  10. 10. THIS ALGO WILL TAKE A FEW DAYS TO ROLL OUT
  11. 11. “YOU EITHER HAVE A MOBILE-FRIENDLY PAGE OR NOT…”Said Google employees on a Q&A Hangout called #MobileMadness. There are no degrees of mobile-friendliness in this update. Google has confirmed that this update is for MOBILE only and is page-by-page. Search Engine Land Recap @searchinfluence
  12. 12. HOW DO YOU KNOW IF YOU ARE MOBFR OR NOT? https://www.google.com/webmasters/tools/mobile-friendly/
  13. 13. ■ Google preferred: • Entirely new, responsive site • Convert current site to responsive (could be more expensive than getting a new, responsive site) ■ Best as temporary solution: • Mobile site @searchinfluence OPTIONS FOR SITE OWNERS
  14. 14. ■ Given time crunch and potential budget constraints: • Select most highly trafficked website pages and create mobile site ■ Long term: • Get a responsive website design by either converting current site or building new, responsive site @searchinfluence SMB RECOMMENDATIONS
  15. 15. THANK YOU! -ALISON ZERINGUE azeringue@searchinfluence.com searchinfluence.com/blog twitter.com/searchinfluence

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