July 2013 explained by… updated…
THE PERIODIC TABLE of SEO SUCCESS FACTORS

http://searchengineland.com/seotable @SEngineLand

Search Engine Land’s Guide To
SEO •Types Of Search Engine Success Factors •Content & Search Engine Success Factors •HTML Code & Search Engine Success Factors •Site Architecture & Search Engine Success Factors •Link Building & Ranking In Search Engines •Social Media & Ranking In Search Results •Trust, Authority, Identity & Search Rankings •Personalization & Search Engine Rankings •Violations & Search Engine Spam Penalties http://searchengineland.com/seotable @SEngineLand

Types Of Search Engine Success
Factors Read More >> SearchEngineLand.com Guide To SEO: Chapter 1 @SEngineLand • On the Page SEO • Off the Page SEO • Violations 3 MAJOR GROUPS: WEIGHTING SCALE: 1 to 3 3 = most important Negative Factors shown in RED

Types Of Search Engine Success
Factors Read More >> SearchEngineLand.com Guide To SEO: Chapter 1 @SEngineLand Off the Page SEO: • Under Publisher Control • Types of Content Published • HTML & Site Architecture On the Page SEO: • External Authority Signals • Reputation Signals

Content & Search Engine Success
Factors Read More >> SearchEngineLand.com Guide To SEO: Chapter 2 @SEngineLand Content Quality Content Research Content Keywords Content Engagement Content Freshness • Delivers Value • Unique • Useful • User Queries • Query Volume • Query Match • Used in Copy • Natural Language • Answers Query • Time on Site • Interactions • Query Deserves Freshness

HTML Code & Search Engine
Success Factors Read More >> SearchEngineLand.com Guide To SEO: Chapter 3 @SEngineLand Meta Description Header Tags Structured Data HTML < TITLE > Tag • Schema • Rich Snippets • Entities • <H1> </H1> • <H2></H2> • Standard HTML • May appear in SERPs • Unique to Page • Descriptive

Site Architecture & Search Engine
Success Factors Read More >> SearchEngineLand.com Guide To SEO: Chapter 4 @SEngineLand Site Crawlability Duplication & Canonicals Site Speed Descriptive URLs • Crawl budget • Crawl efficiency • HTML Sitemaps • www/non-www • rel=Canonical • rel=prev/next • Fast load time • Engagement+ • Conversion + • Domain & Short URL Keywords • Breadcrumbs

Link Building & Ranking In
Search Engines Read More >> SearchEngineLand.com Guide To SEO: Chapter 5 @SEngineLand Link Quality Anchor Text Link Quantity • Authoritative • Topically relevant • Keywords vs. brand name • Over-optimized anchor text • Total number of links • Diversity

Social Media & Ranking In
Search Results Read More >> SearchEngineLand.com Guide To SEO: Chapter 6 @SEngineLand Social Reputation Social Shares • Social Signals=“Votes” in SERPs • Authentic vs. Fake accounts • Engage with customers • Quality vs. Quantity of shares • Impact on personalized SERPs

Trust, Authority, Identity & Search
Rankings Read More >> SearchEngineLand.com Guide To SEO: Chapter 7 @SEngineLand Authority Signals Site History Identities & Entities • Sentiment • Reviews • Ratings • Domain age • Past penalties • People • Places • Things

Personalization & Search Engine Rankings
Read More >> SearchEngineLand.com Guide To SEO: Chapter 8 Results by Country City Metro / Region Signed In/ Preferences Social Connections • TLDs • Hosting • Global SEO • Local Search • Mobile SEO • Search History • Social Votes • “Cards” • Trusted Opinions @SEngineLand

Violations & Search Engine Spam
Penalties Read More >> SearchEngineLand.com Guide To SEO: Chapter 9 Thin Content Ad Heavy KW Stuffing Hidden Text Cloaking Paid Links Link Spam DCMA @SEngineLand

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