Truth as a moving target: data journalism can ruin your name?

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Swiss radio- and tv station SRF asked me: can you ruin your name with data journalism? In this 3th keynote I try to give an answer what's worse than bad data journalism.

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Truth as a moving target: data journalism can ruin your name?

  1. 1. Truth as a moving target Henk van Ess @henkvaness Tuesday, July 2, 13
  2. 2. Data Do and Don’ts - Henk van Ess SRF asked me: How do you ruin your name in data journalism? Tuesday, July 2, 13
  3. 3. Tuesday, July 2, 13
  4. 4. Today Tuesday, July 2, 13
  5. 5. Today 1. Bad data journalism: Tuesday, July 2, 13
  6. 6. Today 1. Bad data journalism: a. false visualisation Tuesday, July 2, 13
  7. 7. Today 1. Bad data journalism: a. false visualisation b. without a story Tuesday, July 2, 13
  8. 8. Today 1. Bad data journalism: a. false visualisation b. without a story c. data out of context Tuesday, July 2, 13
  9. 9. Today 1. Bad data journalism: a. false visualisation b. without a story c. data out of context 2. What’s worse than bad DJ.... Tuesday, July 2, 13
  10. 10. Data Do and Don’ts - Henk van Ess 1.‘Bad’ data journalism Tuesday, July 2, 13
  11. 11. Data Do and Don’ts - Henk van Ess Tuesday, July 2, 13
  12. 12. A. Datajournalism with false visualisation Tuesday, July 2, 13
  13. 13. Data Do and Don’ts - Henk van Ess Our world Mercator Projection Tuesday, July 2, 13
  14. 14. Data Do and Don’ts - Henk van Ess Probably our real world Gall–Peters projection Tuesday, July 2, 13
  15. 15. Data Do and Don’ts - Henk van Ess Lesson There is no absolute truth So be transparent. Tuesday, July 2, 13
  16. 16. Data Do and Don’ts - Henk van Ess Tuesday, July 2, 13
  17. 17. Data Do and Don’ts - Henk van Ess Tuesday, July 2, 13
  18. 18. Data Do and Don’ts - Henk van Ess Tuesday, July 2, 13
  19. 19. Data Do and Don’ts - Henk van Ess Tuesday, July 2, 13
  20. 20. Data Do and Don’ts - Henk van Ess Tuesday, July 2, 13
  21. 21. B. Datajournalism without a story Tuesday, July 2, 13
  22. 22. Tuesday, July 2, 13
  23. 23. Tuesday, July 2, 13
  24. 24. http://twitter.github.io/interactive/andes/ Tuesday, July 2, 13
  25. 25. Data Do and Don’ts - Henk van Ess Lesson Data journalism is a way to make a story; it’s not the story itself Tuesday, July 2, 13
  26. 26. C. Data out of context Tuesday, July 2, 13
  27. 27. Data Do and Don’ts - Henk van Ess Mein Gott! Fake data Eating Swiss cheese increases risk of stomach cancer with 50% Tuesday, July 2, 13
  28. 28. Data Do and Don’ts - Henk van Ess How bad is that? Tuesday, July 2, 13
  29. 29. Only 6 out of 100 people develop this cancer. CONCEIVED BY Edward Fidgeon-Kavanagh IS THIS SIGNIFICANT? Tuesday, July 2, 13
  30. 30. Data Do and Don’ts - Henk van Ess What does a 50% increase mean? Tuesday, July 2, 13
  31. 31. An increase of 50% means this: Tuesday, July 2, 13
  32. 32. Data Do and Don’ts - Henk van Ess Why bother? Tuesday, July 2, 13
  33. 33. Data Do and Don’ts - Henk van Ess SO: Fake data Eating Swiss cheese increases risk of stomach cancer with 50% Tuesday, July 2, 13
  34. 34. Data Do and Don’ts - Henk van Ess Is the same as: Fake data 3 extra people out of 100 Tuesday, July 2, 13
  35. 35. Data Do and Don’ts - Henk van Ess Lesson Learn about statistics. Tuesday, July 2, 13
  36. 36. Data Do and Don’ts - Henk van Ess My three favorite statistic books Tuesday, July 2, 13
  37. 37. Data Do and Don’ts - Henk van Ess http://interactivetimeline.com/1413/datajournalism/ Tuesday, July 2, 13
  38. 38. Data Do and Don’ts - Henk van Ess 2.What’s worse than bad data journalism? Tuesday, July 2, 13
  39. 39. Data Do and Don’ts - Henk van Ess This is not a quote of Goethe so you shouldn’t fall asleep now 2.WORSE THAN BAD DJ Tuesday, July 2, 13
  40. 40. Data Do and Don’ts - Henk van Ess Elderly home in Hamburg Tuesday, July 2, 13
  41. 41. Data Do and Don’ts - Henk van Ess 3 extra people out of 100 Tuesday, July 2, 13
  42. 42. No story, right? Number of accidents dropped.Yawn! Tuesday, July 2, 13
  43. 43. Tuesday, July 2, 13
  44. 44. Back story The home never publicized statistics before and waited till the moment things went well Tuesday, July 2, 13
  45. 45. Data Do and Don’ts - Henk van Ess Tuesday, July 2, 13
  46. 46. Percentage of accidents: 15% in both years Tuesday, July 2, 13
  47. 47. Data Do and Don’ts - Henk van Ess Tuesday, July 2, 13
  48. 48. 0.15 versus 0.06 Tuesday, July 2, 13
  49. 49. DATA NEEDS HUMANS Tuesday, July 2, 13
  50. 50. DATA NEEDS YOU Tuesday, July 2, 13
  51. 51. Data Do and Don’ts - Henk van Ess Tuesday, July 2, 13
  52. 52. Tuesday, July 2, 13
  53. 53. CanYou Imagine more missing & relevant data? Tuesday, July 2, 13
  54. 54. Data Do and Don’ts - Henk van Ess Tuesday, July 2, 13
  55. 55. Tuesday, July 2, 13
  56. 56. Data Do and Don’ts - Henk van Ess Tuesday, July 2, 13
  57. 57. Tuesday, July 2, 13
  58. 58. What is the best story? Depends on your target group. Tuesday, July 2, 13
  59. 59. Data Do and Don’ts - Henk van Ess Back to the question? How do you ruin your name? By NOT doing data journalism Tuesday, July 2, 13
  60. 60. Data Do and Don’ts - Henk van Ess By publishing this.... Tuesday, July 2, 13
  61. 61. DANKE @henkvaness http://www.slideshare.net/searchbistro Tuesday, July 2, 13

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