Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

The Social Media Doctor

2,090 views

Published on

Henk van Ess studied 40 social streams and was amazed how un-social most are. The Social Media Doctor gives a harsh diagnosis, a medicine for each company and tips how to find out what your public thinks and reads. This is a summary of Dutch workshop - http://www.congreswebredactie.nl

Published in: Technology, Business
  • Be the first to comment

The Social Media Doctor

  1. 1. #congrescm13 @henkvaness #congrescm13 @henkvaness #congrescm13 @henkvaness With Henk van Ess The social media doctor
  2. 2. #congrescm13 @henkvaness
  3. 3. #congrescm13 @henkvaness #congrescm13 @henkvaness #congrescm13 @henkvaness I studied 40 social media streams of you.
  4. 4. #congrescm13 @henkvaness CASE 1
  5. 5. #congrescm13 @henkvaness hyperactive
  6. 6. #congrescm13 @henkvaness ..but no interaction
  7. 7. #congrescm13 @henkvaness CASE 1 Interaction Sharing Followers Hyperactive loner
  8. 8. #congrescm13 @henkvaness Medicine: reply every day
 at least once, try to raise
 it to two after one month
  9. 9. #congrescm13 @henkvaness CASE 2
  10. 10. #congrescm13 @henkvaness LinkedIn
  11. 11. #congrescm13 @henkvaness Facebook
  12. 12. #congrescm13 @henkvaness Twitter
  13. 13. #congrescm13 @henkvaness CASE 2 Interaction Sharing Followers Lonely narcissist
  14. 14. #congrescm13 @henkvaness Don’t look into your
 mirror, look outside
 the window once a day
  15. 15. #congrescm13 @henkvaness CASE 3
  16. 16. #congrescm13 @henkvaness
  17. 17. #congrescm13 @henkvaness
  18. 18. #congrescm13 @henkvaness Twitter Engagement
  19. 19. #congrescm13 @henkvaness CASE 3 Interaction Sharing Followers Fragile accountant
  20. 20. #congrescm13 @henkvaness Ask yourself 1x a day:
 who am I?
  21. 21. #congrescm13 @henkvaness #congrescm13 @henkvaness #congrescm13 @henkvaness tools for measuring social media impact
  22. 22. #congrescm13 @henkvaness Facebook
  23. 23. #congrescm13 @henkvaness Graph
  24. 24. #congrescm13 @henkvaness
  25. 25. #congrescm13 @henkvaness
  26. 26. #congrescm13 @henkvaness
  27. 27. #congrescm13 @henkvaness
  28. 28. #congrescm13 @henkvaness
  29. 29. #congrescm13 @henkvaness
  30. 30. #congrescm13 @henkvaness LinkedIn
  31. 31. #congrescm13 @henkvaness
  32. 32. #congrescm13 @henkvaness Be active on a Company Page!
  33. 33. #congrescm13 @henkvaness
  34. 34. #congrescm13 @henkvaness
  35. 35. #congrescm13 @henkvaness Too big?
 Long Tail!
  36. 36. #congrescm13 @henkvaness Twitter
  37. 37. #congrescm13 @henkvaness are you talking to me? Twitter Advanced Search
  38. 38. #congrescm13 @henkvaness Followerwonk
  39. 39. #congrescm13 @henkvaness topsy.com
  40. 40. #congrescm13 @henkvaness Find your assets
  41. 41. #congrescm13 @henkvaness
  42. 42. #congrescm13 @henkvaness
  43. 43. #congrescm13 @henkvaness
  44. 44. #congrescm13 @henkvaness 2. Dive into the world of your followers
  45. 45. #congrescm13 @henkvaness Step 1: search for Twitter lists through Google
  46. 46. #congrescm13 @henkvaness
  47. 47. #congrescm13 @henkvaness Step 2: subscribe
  48. 48. #congrescm13 @henkvaness Stap 3: activate in Flipboard
  49. 49. #congrescm13 @henkvaness
  50. 50. #congrescm13 @henkvaness
  51. 51. #congrescm13 @henkvaness
  52. 52. #congrescm13 @henkvaness
  53. 53. #congrescm13 @henkvaness
  54. 54. #congrescm13 @henkvaness
  55. 55. #congrescm13 @henkvaness 3. Learn from the best ones
  56. 56. #congrescm13 @henkvaness
  57. 57. #congrescm13 @henkvaness
  58. 58. #congrescm13 @henkvaness
  59. 59. #congrescm13 @henkvaness
  60. 60. orters.com/nieuws #congrescm13 @henkvaness #congrescm13 @henkvaness Dutch newsletter http://bit.ly/searchbistro
  61. 61. orters.com/nieuws #congrescm13 @henkvaness #congrescm13 @henkvaness This presentation http://www.slideshare.net/searchbistro

×