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A look at how Artificial Intelligence is being used to create powerful user experiences that drive deeper engagement and business value. UX design is moving away from something that lives inside of screens and devices to everyday objects around us and within the places we move through. Designing for this new reality requires thinking more broadly in consideration of how people interact with a product or service across touch points that blend the virtual and physical worlds.
Rethink the role of Design and explore the changes required to transform into a digital business driven by user experience. Technology will understand individual behaviors and anticipate needs through cognitive, machine learning, natural language processing and advanced analytics. These richer data insights will inspire new creative engagement strategies for delivering personalized, contextual experiences.
As people's lives increasingly become more complex, the promise of artificial intelligence and better design will reduce the noise, make life more manageable and improve the human condition.