Nti Marketing May 2010


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Nti Marketing May 2010

  1. 1. Channels andProducts<br />May 2010<br />
  2. 2. Agenda<br /><ul><li>Corporate Snapshot
  3. 3. Customers & Channels
  4. 4. Product Portfolio</li></li></ul><li>Corporate Snapshot<br />Founded in 1993, California corporation 1995<br />Initial developer of consumer CD burner software<br />Industry leader: digital media & backup software<br />Stable product line with long lifecycle<br />Award winning apps for more than a decade<br />
  5. 5. Offices and Personnel<br />Guangzhou, China<br />Engineering, R+D<br />Taipei, Taiwan<br />QA, Prod Mgrs, FAE<br />Irvine, CA<br />Prod Mgrs, QA, <br />Engineering, Sales and<br />Marketing, Tech Support<br />
  6. 6. Solid Experience, Proven Results<br />Consumer, OEM, and Corporate Solutions<br />More than 20 millioncopies of NTI software are distributed annually around the world!<br />Monthlycontact: Approx. 1 million double opt-in users <br />
  7. 7. e.g.; RealNetworks is really“NTI Inside” <br />
  8. 8. NTI Primary Competition<br />Multimedia Software<br />Roxio, Corel, Cyberlink, Nero<br /><ul><li>Acquisitions and Fixed Design & Business Model</li></ul>Backup Software<br />Acronis, Norton<br /> - Fixed Design and Business Model<br />NTI is the same 1 company for >15 years<br />Flexible: Design, Customization, Business Model<br />
  9. 9. Software Products & Services <br />Over 15 years of in-house development<br />Retail and OEM Custom Designs<br />Localized versions – up to 29 languages<br />All popular storage drives supported <br />- e.g.: Flash, CD, DVD, Blu-ray, Hard Drives, USB<br />International engineering, Q/A, and support <br />“....software close to perfection.”<br />- John C Dvorak<br />
  10. 10. NTI Solutions Fill the Gap<br />Applications and customization from NTI creates out of box and ongoing experiences that differentiate hardware products. <br />Storage Devices:<br />SSD, HDD, USB, Flash Media<br />Desktops & <br />Laptops<br />Netbooks &<br />Ultra-Portables<br />Optical Drives<br />Enterprise<br />Drives, NAS<br />Cameras<br />Still /Video<br />
  11. 11. Go-To-Market<br />Channel Alignment<br />Retail, e-Commerce, & Direct Sales<br /> - banner ads, etailer promo/emails, direct email (1M/month), affiliate programs (e.g.: Commission Junction, Avangate, Intel Reseller)<br />Distribution, Resellers, Outbound Sales Calls<br /> - Ingram Micro, MA Labs, D & H <br />OEM: PCs, Hard Drives, USB, Flash Media<br />
  12. 12. Award Winning Consumer Brands<br />Backup <br />Now EZ<br />2010 Edition<br />Media Maker<br />Premium and Suite<br />Backup Now<br />Standard and Advanced<br />Shadow<br />Windows and Mac<br />Custom Development and more!<br />NTI Ninja<br />Dragon Burn<br />
  13. 13. NTI Backup Now EZ (Consumer)<br />Consumer-Focused Backup Features:<br />• Incremental backups for both complete system image and file/folder backups<br />• Supports a wide range of destinations including hard drives, flash drives, CD/DVD/Blu-ray, and NAS<br />• Supports data compression and 256-bit data encryption for security<br />Restore Features:<br />• Boot from USB SSD or HDD or CD/DVD in an emergency situation<br />• One-click restore automatically prepares your replacement hard drive and restores your data fast<br />• Multiple restore points to restore your computer when it last worked great<br />
  14. 14. NTI Backup Now 5.5 (Corporate) <br />Secure -Trusted by the Fortune 500 <br />Simple - Uses “1-2-3” Backup Wizard<br />Scalable– Modular Upgrade Features <br />Industry -Leading <br />Backup & Archival Software Solution<br />Trusted and proven<br />Backup Now works for <br />corporate and consumers<br />
  15. 15. NTI Shadow <br />Sync - Continuous and/or Scheduled<br />Real-time - Backup and Sync<br />Simple - “Set it and Forget it”<br />Multiplatform- Mac and Windows <br />Shadow<br />Windows and Mac<br />TheNetbook Companion<br />
  16. 16. NTI Media Maker <br />Complete - Photo, Video, Music, Data <br />Easy - Editing & Backup Utilities <br />Simple - Easy to use User Interface <br />The All-In-One <br />Multimedia Companion <br />One suite that touches<br />all digital interests<br />
  17. 17. THANK YOU!<br />