Selling A Home
                                            Presented by

                                     Sean Kavanag...
About Me
My Value Proposition
Building Lasting Relationships and Exceeding Expectations.

The success of my business is based on nu...
More About Me!
“Sean is fast rising star in the real estate
profession. He is a shining example of
today's new realtor: he...
My Values
Honesty – whether you like it or not!
Integrity – I always do what I say!
Loyalty – with you right to the end!

...
My Team
Home Stager
Mortgage Broker
Lawyer

Contractor

Home Inspector

Professional coaches
3 Keys to Selling a Home
              Maximum Exposure
              Correct and accurate pricing
              Staging

...
My marketing action plan
My Marketing Action Plan
                       Professional                    Powerful                              New
...
CENTURY 21 Internet Marketing Program

                         Buyer
                                        Buyer


    ...
How I Find You Buyers
 www.seansells.ca and www.seankavanagh.ca
 www.century21.ca – Showcase 21 photo show
 YouTube Videos...
MLS Exposure          Maximum Exposure!
                      By listing with me, you will ensure that your home is
      ...
Enhanced Listings on Public Websites like www.mls.ca

 Makes your listing stand out from the crowd and
 motivates buyers t...
Leading edge, user
The CENTURY 21 Canada Website             friendly technology
                                         ...
www.CENTURY21.ca is now Canada’s Leading Real Estate Website
The CENTURY 21 Canada website
                                Buyers can search by MAP
                                to ...
The CENTURY 21 Miller Website




Buyers can instantly view my website
from clicking on my photo.
From my site, they will ...
My personal website   Buyers can click on the photo
                      of your property to view all
                   ...
Your Personal Property Page


Buyers can click to
set up account,
view a mortgage
calculator, request
a showing or ask
for...
Linked to Personal Domain Name




                                 I will also purchase a Web
                           ...
I add a name rider to your property
Property Name Rider                      sign that invites potential buyers to
       ...
Powerful Yard Sign
Buyers can search Google by street
Google Ad for Property Address   address and my purchased advertisement
               ...
Google AdWords




                 I will buy a Google Ad
                 for your property and it
                 will...
My Website
My Blog




          I talk about your new listing on my
          blog which automatically gets posted
          on thre...
My Blog
Buyers looking for property videos online will
                be sure to see your home on
YouTube Video   SeanKavanaghTV!...
Facebook Page




           Buyers can view full property description,
           multiple photos and a direct link to my...
Buyers can search by area
Facebook Ad




                                Buyers can click onto your property listing
Facebook Ad




              Buyers can view full property description,
              multiple photos and a direct link t...
Twitter
Tweetlister
Where you listing gets shown!
LinkedIn
LinkedIn
Burlington Networking Group
Kijiji Ad




            They will see the full description of the
            property, some photos and they will be
   ...
Buyers can also view your listing when I post
Kijiji Ad   it in the Kijiji classified ads.
Monthly Newsletters
Monthly Newsletters
Accomplishments
#1   2010 Diamond Award Winner


#2   2009 Century 21 Rookie of the Year


#3   Regularly Top 10 Monthly P...
MONTHLY Top Producers                                        BY UNITS
Based on firm written deals


#1       GOODALE MILLE...
Top 10 ONLINE Blog Posts
#1    SEAN KAVANAGH (#6)

#2    JACKIE DALL’ORSO (#5)

#3    BAL SINGH (#3)

#4    DANIELLA AITKE...
Instant Feedback

   •   Hello Sean,

       One of your listings is getting noticed!

       You are receiving this email...
Setting The Listing Price
What Is Market Value?
Value is determined by the market and is based on 4 factors


Location

Condition of the property

T...
Market Value is NOT determined by?


   What realtors tell you

   How much you paid for the property

   How much you nee...
Some Reasons Why Sellers May Overprice

 Avoid these pitfalls


 Want to Recoup Cost of Renovations/Upgrades

 Purchased W...
Dangers of Overpricing

   Don’t let this happen to you


   Lose Buyers who Could Afford at Correct Price

   Perceived a...
Added Value Services



1/14/2011
AIR MILES Giveaway Program
The last time
you sold or
bought a house,
what did you get
from your
Realtor to say
„Thanks for...
AIR MILES Giveaway Program
Let me send you on a vacation with my Air Miles Giveaway Program.
BONUS Accommodations Giveaway...
CENTURY 21® and The BRICK

Buy or sell a home
with CENTURY 21
and receive discount
certificates for up to
40% off furnitur...
CENTURY 21® and RCI

The Take a Vacation on
the House program
consists of a one week
(seven night) resort
condominium vaca...
My Client For Life Program

Your On-going Real Estate Resource
Yearly Market Update
Complimentary Market Evaluations

Real...
Testimonials
“Sean handled 3 real estate transactions for my
business and my family in a period of 2 months.
He was an advisor, an expe...
Sean was very proactive with the sale of my
home. My home even had a google address! Sean
was very reachable and would ret...
“Patient. Honest. Professional. We interviewed
four realtors before choosing Sean to sell our
GTA home. We definitely made...
I have recently completed 2 residential transactions using Sean
Kavanagh as my agent, I think that he is one of the best a...
"I had discussed the sale of my home with
several Real Estate Agents. I wanted to choose
one whom I felt was knowledgeable...
Thank you for taking the time
                  to view this presentation




CENTURY 21 Miller Real Estate Ltd., Brokerage
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Selling your Home? - Sean Kavanagh Can Help

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My goal is to create relationships, not only to complete transactions. I am here to take the stress out of buying and selling real estate. I will listen to your needs and work tirelessly until you are 100% satisfied with my service. I will always provide friendly, reliable, and professional service of the highest standard in a timely fashion.

In today’s real estate market, you will need a realtor who can provide your home maximum exposure to the market. Long gone are the days of uploading a listing to the MLS and sitting back waiting for the phone to ring. You need a realtor who understands internet marketing, you need a realtor who understands social media, and you need a realtor who understands how to market homes using video technology. I am that realtor and in a short phone call or personal meeting, I can show you how I am the best choice when it comes to selling your home.

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Selling your Home? - Sean Kavanagh Can Help

  1. 1. Selling A Home Presented by Sean Kavanagh Sales Representative Sean Kavanagh Sales Representative E-mail: sean.kavanagh@century21.ca Website: www.seankavanagh.ca CENTURY 21 Miller Real Estate Ltd. Brokerage Website: www.seansells.ca 905.845.9180 independently owned and operated Not intended to solicit buyers and sellers already under contract with other brokerages
  2. 2. About Me
  3. 3. My Value Proposition Building Lasting Relationships and Exceeding Expectations. The success of my business is based on nurturing relationships so there is only one name that comes to mind when you think REAL ESTATE. My clients deserve the finest service ever offered by any other real estate professional….and that is a guarantee! Let’s SELL-abrate Real Estate!
  4. 4. More About Me! “Sean is fast rising star in the real estate profession. He is a shining example of today's new realtor: he seamlessly combines his ease and ability in the use of leading edge technology with a warm and comfortable personal approach that is evident to colleagues and clients alike.” Sheena Curran Century 21 Miller Broker/Manager
  5. 5. My Values Honesty – whether you like it or not! Integrity – I always do what I say! Loyalty – with you right to the end! Diligence – I get things done! Only satisfied when the customer is satisfied My personal guarantee
  6. 6. My Team Home Stager Mortgage Broker Lawyer Contractor Home Inspector Professional coaches
  7. 7. 3 Keys to Selling a Home Maximum Exposure Correct and accurate pricing Staging To get any house sold, you must have all three.
  8. 8. My marketing action plan
  9. 9. My Marketing Action Plan Professional Powerful New www.BurlingtonHomes.org Professional Newsletters Photography Yard Sign Google Blog Local Advertising YouTube Videos LinkdIn Twitter Professional Open Houses ½ page Ad in Home Facebook My Marketing News Magazine Action Plan Property domain riders for lawn sign. Tweetlist www.seansells.ca Networking Groups www.seankavanagh.ca Drip E-mail campaigns Buyer kavanaghrealestate.ca Incentives www.century21.ca www.mls.ca Google AdWords century21miller.com Staging Consult
  10. 10. CENTURY 21 Internet Marketing Program Buyer Buyer Buyer Social Networking Sites E-Marketing Buyer Blogs Data base broadcasting of Email NEW listings to Websites Buyers Buyer Personal Contacts Realtors Buyer Buyer
  11. 11. How I Find You Buyers www.seansells.ca and www.seankavanagh.ca www.century21.ca – Showcase 21 photo show YouTube Videos of property on the internet Twitter – and twitter connected listing services LinkedIn Social Network Selected as „Featured Property‟ on front page of all websites Selected as „Featured Property‟ in glossy „Home News‟ Magazine Century 21 Website Blog Seansells.ca Blog Active Rain Blog – marketing to other realtors Google AdWords – advertising your address on Google search engines Kijiji Ads / Craigslist Ads Facebook page – connected to my Google Blog Facebook Marketplace – Facebook classified ads Lawn Sign – Most recognizable sign in the business! Website sign rider – “view this property 24/7 at www.seansells.ca” Personal Domain name registered www.youraddress.com
  12. 12. MLS Exposure Maximum Exposure! By listing with me, you will ensure that your home is properly exposed to market reaching the greatest number of potential buyers . You never know where your buyer will come from, so I will advertise your listing on 3 real estate boards covering areas from Niagara Region to Oshawa! Using descriptive wording and professional photography, we will grab the attention of all prospective buyers within the critical 3 second window of opportunity. Our team includes all the realtors in the following MLS boards Oakville, Milton & District Real Estate Board Realtors Association of Hamilton & Burlington Toronto Real Estate Board
  13. 13. Enhanced Listings on Public Websites like www.mls.ca Makes your listing stand out from the crowd and motivates buyers to want to see it Virtual Tour Link Extra pictures In-depth description Personal Message
  14. 14. Leading edge, user The CENTURY 21 Canada Website friendly technology generates real estate seller and buyer The CENTURY 21 Canada national website referrals www.century21.ca
  15. 15. www.CENTURY21.ca is now Canada’s Leading Real Estate Website
  16. 16. The CENTURY 21 Canada website Buyers can search by MAP to find ACTIVE LISTINGS and SOLDS in their area of interest Buyers can search by CRITERIA to find ACTIVE LISTINGS and SOLDS in their area of interest
  17. 17. The CENTURY 21 Miller Website Buyers can instantly view my website from clicking on my photo. From my site, they will see a photo of your property that they can easily click on and view all details and photos
  18. 18. My personal website Buyers can click on the photo of your property to view all details and photos Potential buyers will be reading updates on your property by browsing my real estate blog
  19. 19. Your Personal Property Page Buyers can click to set up account, view a mortgage calculator, request a showing or ask for more details Buyers can click to obtain a map showing location details and driving directions to property Buyers can click to see 21 detailed pictures and request a property brochure
  20. 20. Linked to Personal Domain Name I will also purchase a Web domain for the property so you will have your own website for your listing! www.yourhome.com will send people directly to your web page!
  21. 21. I add a name rider to your property Property Name Rider sign that invites potential buyers to view you property 24/7 on my personal website. To view this property 24/7 visit WWW.SEANSELLS.CA With any mobile device, buyers will be able to access your property information as they are parked right outside your home by clicking on the website posted on the lawn sign!
  22. 22. Powerful Yard Sign
  23. 23. Buyers can search Google by street Google Ad for Property Address address and my purchased advertisement will take them directly to the listing page on the website. So if someone can only remember the address as they drive by your home, they can Google it and your property Ad will appear.
  24. 24. Google AdWords I will buy a Google Ad for your property and it will direct visitors to your listing.
  25. 25. My Website
  26. 26. My Blog I talk about your new listing on my blog which automatically gets posted on three other blogs, other real estate websites, Facebook, Twitter and LinkedIn. Blogs are also used to advertise your Open Houses.
  27. 27. My Blog
  28. 28. Buyers looking for property videos online will be sure to see your home on YouTube Video SeanKavanaghTV! Buyers are now searching Google more often as their 1st or 2nd method of finding properties Online. People who are looking for houses are very visual and what is more visual than a short video clip of your property. More buyers are likely to watch a video of a property before they will read about a property.
  29. 29. Facebook Page Buyers can view full property description, multiple photos and a direct link to my website for further details
  30. 30. Buyers can search by area Facebook Ad Buyers can click onto your property listing
  31. 31. Facebook Ad Buyers can view full property description, multiple photos and a direct link to my website for further details
  32. 32. Twitter
  33. 33. Tweetlister
  34. 34. Where you listing gets shown!
  35. 35. LinkedIn
  36. 36. LinkedIn
  37. 37. Burlington Networking Group
  38. 38. Kijiji Ad They will see the full description of the property, some photos and they will be able to send me an immediate message if they are interested in a viewing.
  39. 39. Buyers can also view your listing when I post Kijiji Ad it in the Kijiji classified ads.
  40. 40. Monthly Newsletters
  41. 41. Monthly Newsletters
  42. 42. Accomplishments #1 2010 Diamond Award Winner #2 2009 Century 21 Rookie of the Year #3 Regularly Top 10 Monthly Producer #4 Always Top 10 in Website Traffic #5 Always Top 10 in Blog Posts Sean is fast rising star in the real estate profession. He is a shining example of today's new realtor: he seamlessly combines his ease and ability in the use of leading edge technology with a warm and comfortable personal approach that is evident to colleagues and clients alike.”
  43. 43. MONTHLY Top Producers BY UNITS Based on firm written deals #1 GOODALE MILLER TEAM #2 AMBROSE GRIECO #3 SEAN KAVANAGH #4 TITO HUYNH/ANIL WADHWANI/ DANIELLA AIKEN/ NATALIE BULLARD/ #5 #6 #7 CONGRATULATIONS TO OUR TOP PRODUCERS!
  44. 44. Top 10 ONLINE Blog Posts #1 SEAN KAVANAGH (#6) #2 JACKIE DALL’ORSO (#5) #3 BAL SINGH (#3) #4 DANIELLA AITKEN (NEW!) #5 DON GOODALE (NEW!) #6 HANS TAAL (#6) #7 NATALIE BULLARD (#8) #8 ANIL WADHWANI (NEW!) #9 MARY KAY MCCOY (NEW!) #10 BRAD STEVENETT (#7)
  45. 45. Instant Feedback • Hello Sean, One of your listings is getting noticed! You are receiving this email because K Emery has emailed 582 Forestwood Cresent (P2# 2080043) to G Hayes. Name: • K Emery • • Email: • twinmum@sympatico.ca • • Drip Email Opt-In: • No • Drips Added To: • None • Current Drips: • None • • To view a copy of the message that was sent to G Hayes, open the attachment. • Manage Prospect - K Emery • Manage Prospect - G Hayes
  46. 46. Setting The Listing Price
  47. 47. What Is Market Value? Value is determined by the market and is based on 4 factors Location Condition of the property Timing Sales of similar properties in close proximity
  48. 48. Market Value is NOT determined by? What realtors tell you How much you paid for the property How much you need or want from the sale What your neighbours think your home is worth
  49. 49. Some Reasons Why Sellers May Overprice Avoid these pitfalls Want to Recoup Cost of Renovations/Upgrades Purchased When Market Value Was Higher Want to Leave Room to Negotiate Emotional Value not Market Value Don’t Know or Understand Current Market Conditions
  50. 50. Dangers of Overpricing Don’t let this happen to you Lose Buyers who Could Afford at Correct Price Perceived as a ‘Poor Value’ Property Realtors Won’t Show Property if Over Priced Gets used as a ‘Bounce’ property Listing Becomes Stale and Discourages Offers
  51. 51. Added Value Services 1/14/2011
  52. 52. AIR MILES Giveaway Program The last time you sold or bought a house, what did you get from your Realtor to say „Thanks for your business‟? A bottle of wine, a bouquet of flowers, a gift card? How would you like to earn enough Airmiles for a return flight to Montreal, Chicago, New York City or Beyond!
  53. 53. AIR MILES Giveaway Program Let me send you on a vacation with my Air Miles Giveaway Program. BONUS Accommodations Giveaway!!!! Not only will I give you Air Miles for your flight, all full service listings will also be entered into a draw to win a one-week (7 nights) vacation stay at multiple resorts worldwide. How this works: 2 Transactions – Buy and Sell = 2 Air Miles for every $1000 Example: Selling Side = $300,000 Buying Side = $500,000 $800,000 $800,000 x 2 Air Miles/$1000 = 1600 Air Miles 1600 Air Miles can earn you a round trip ticket to Montreal, Chicago and New York City. Note: 1 transaction (Buy OR Sell) earns you 1 Airmile for every $1000. Only full commission listings and purchases qualify for 2 Aimiles/$1000. Only full commission listings qualify for the Bonus Accommodations Giveaway.
  54. 54. CENTURY 21® and The BRICK Buy or sell a home with CENTURY 21 and receive discount certificates for up to 40% off furniture and appliances at The Canada's largest volume retailer of furniture, BRICK* *Available through participating brokers – some conditions apply mattresses, appliances, electronics and home office.
  55. 55. CENTURY 21® and RCI The Take a Vacation on the House program consists of a one week (seven night) resort condominium vacation at an RCI affiliated resort. RCI is the world's premier vacation exchange company with over 2.7 million members. There are more than 3,700 affiliated resorts located in nearly 100 countries. Available to you when you buy or sell a home with CENTURY 21* *available through participating brokers – some conditions apply
  56. 56. My Client For Life Program Your On-going Real Estate Resource Yearly Market Update Complimentary Market Evaluations Real Estate News and Home Tips Home Maintenance Reminders Client Appreciation Program
  57. 57. Testimonials
  58. 58. “Sean handled 3 real estate transactions for my business and my family in a period of 2 months. He was an advisor, an expert and a friend all wrapped up in one person. He negotiated our two purchases with acumen of an old hand, and when it came to selling our home, he displayed rare perseverance and negotiating skills. I am glad I have had the opportunity to experience atypical real estate deals with Sean. If you‟re looking for a generous agent to fight your battle for you, hire Sean Kavanagh.” Boris and Nada Mahovac
  59. 59. Sean was very proactive with the sale of my home. My home even had a google address! Sean was very reachable and would return my calls right away. He kept me informed of what potential buyers had to say about my home and he also took great photos of my home. He is pleasant to deal with and he really cared to make sure the experience was as pleasant as could be. Sue Shapton
  60. 60. “Patient. Honest. Professional. We interviewed four realtors before choosing Sean to sell our GTA home. We definitely made the right decision. If you know me, then you know he had a lot on his hands. Sean aggressively marketed our home, was consistent and quick with the follow up throughout the entire process and I absolutely believe he acted in our best interest. I would definitely recommend Sean's services to someone looking for one of those rare realtors that are so damn hard to find. www.seansells.ca” Shannon Boudjema
  61. 61. I have recently completed 2 residential transactions using Sean Kavanagh as my agent, I think that he is one of the best all around agents I have ever met. I felt Sean was aiding me in my quest to find the right home and not just selling me a product. I have found him to be an extremely competent agent and eager to get me the best deal possible. His knowledge of the market, current trends and his use of technologically based advertising helped to reassure me that not only will my house be sold but I would also get the best price possible. My home sold in 2 days, I had multiple offers and I got over the asking price. I was impressed with how Sean marketed the home, in particular the several internet sites that he personally manages, as well as the use of social networks like twitter and facebook. Sean showed he really cared throughout the entire process and made me feel comfortable and well informed. Truly outstanding. Kyle Gatt
  62. 62. "I had discussed the sale of my home with several Real Estate Agents. I wanted to choose one whom I felt was knowledgeable, professional and especially one that I felt comfortable dealing with. Every one that I met had provided me a similar and fair evaluation of my property....so it wasn't about listing my house for the highest price...it was about getting quality service. I know that's what Sean is all about, and yet he still surpassed my expectations. He marketed and presented my home beautifully which in return, sold my home in 4 days. " Maria Vijayakumar
  63. 63. Thank you for taking the time to view this presentation CENTURY 21 Miller Real Estate Ltd., Brokerage

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