Sean f commercev2

339 views

Published on

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

Sean f commercev2

  1. 1. F-Commerce for Dummies<br />Sean Singleton<br />Group Managing Partner<br />@paulpingles<br />Sean@skive.co.uk<br />Chinwag <br />Facebook Marketing Conference<br />
  2. 2. What is it F Commerce?<br />
  3. 3.
  4. 4. Selling to fansnot consumers through Facebook<br />
  5. 5.
  6. 6. Usually in the form of a “fan store”<br />
  7. 7.
  8. 8. It can be selling ON Facebook or selling WITH Facebook<br />
  9. 9. Trends<br />
  10. 10. Fan-first exclusives<br />1.<br />
  11. 11.
  12. 12. The new fragrance Burberry Body which was launched on a pop-up fan store on its Facebook page<br />
  13. 13. .<br />
  14. 14. .<br />When launching a new variety of Heinz Tomato Ketchup it initially offer the first 3,000 bottles exclusively onFacebook.<br />
  15. 15.
  16. 16. Old Spice is now selling merchandise on <br />Facebook from its award winning Old Spice <br />Man advertising campaign. <br />
  17. 17. Sharing & Streaming<br />2.<br />
  18. 18.
  19. 19. The latest DVD release of “The Big Lebowski” is available for rental on Facebook through a “social theater.” Facebook users will be able to rent the cult Coen Brothers film for 30 Facebook Credits.<br />
  20. 20.
  21. 21. Warner Brothers streaming exclusive content like Dark Knight via Facebook credits. <br />
  22. 22.
  23. 23. Burberry streamed their Spring Summer 2012 Womenswear show in HD through Facebook and created a link for every single one of its 8 million+ fans to stream the show through their own personal Facebook pages<br />
  24. 24.
  25. 25. Currently f-commerce is generally a oneshot thing <br />
  26. 26. So how can brands get fans to return again and again?<br />
  27. 27. Subscriptions are currently an emerging trend in e-commerce<br />
  28. 28.
  29. 29. Birchbox is an interesting concept in the world of beauty. You pay $10 per month and receive 4-5 hand picked deluxe samples. <br />
  30. 30.
  31. 31. Candy Japan offers a subscription service where for 16.50€ per month you receive Japanese candy every two weeks.<br />. <br />
  32. 32. These schemes fit perfectly with f-commerce and we’ll start to see them soon on Facebook<br />
  33. 33. Insights<br />
  34. 34. 1.<br />Replicating what you already sell elsewhere<br />
  35. 35. 1.<br />Replicating what you already sell elsewhere<br />
  36. 36. Rather, use f-commerce for <br />retail events <br />
  37. 37. 2.<br />“Treat f-commerce as fan-commerce”<br />- Paul Marsden – Editor, Social Commerce Today<br />
  38. 38. And finally<br />
  39. 39. 3.<br />Experiment and <br />explore opportunities to learn from your fans<br />
  40. 40.
  41. 41. sean@skive.co.uk<br />@paulpingles<br />

×