Investor Presentation · April 2013Proprietary & Confidential
Sean Percival – CEO / Founder10+ years of ecommerce and customer acquisition experience. Authority in the areas of SEO, social media and CRM.Serial Entrepreneur and Former Vice President, Online Marketing of Myspace.Holly Kauffman – VP, Merchandise25 years experience in retail & wholesale specializing in design, merchandising, and trends. Owned, designed andmanufactured a high end childrens label for 11 years. Formally of lululemon, Nordstrom and Karen Kane.Chris Nella – VP, Customer AcquisitionFormer head of customer acquisition of Shoe Dazzle, Spot Runner and GameFly. Ten plus years of start-up marketingexperience specializing in subscription models.Investors:Our Team and InvestorsGabe Harriman – CTO / FounderWorld class technical lead with a rich history of building robust & scalable solutions. Initial architect ofthe Myspace backend that would go on to support tens of millions of users. Former Sr. Architect of Tsavo Media.
Wittlebee delivers the best personalized children’s clothingbased upon our users’ unique style preferences.Overview
Market OpportunityTarget audience of over 69 million momswith children under 18 years of age$100 billion children’sclothing market. Growingfaster than overall market.Market Value$32 billion spent onInfants & toddlers$100BILLIONEstimated 10%spent onlineOnline moms have amedian HHI of $73KTarget Demo$14.5Bannual revenue$2.1Bannual revenue$1.0Bannual revenue$1.7Bannual revenueMarket Leaders10%
$39.99 per monthCurrently available for kids 0-5The Wittlebee OfferingEvery month parents get a box of amazing kids clothes pickedspecifically to the preferences of their childrenWe build a high level of anticipation and excitement with our members.How it works:User completesonline styleprofileWe build create acustom boxbased on theirstyle profile.Custom box ofkids clothesarrives in a week.Step 4: Get member onlyone-off sales4
$20per item$7per itemDriving & ParkingHeadachesClueless RetailAssociatesMallMeltdowns30 SecondSign-UpTraditionalRetailThere’s an easier way to shop for clothes+Community+Fun Add-OnsHow We’re Different
Our CustomersWe’re big in Middle America (60%). Major metros love us too.*Sept 2012 data
Mobile• 30% of web visitors are mobile• 50% of emails opened on mobile• Apps built for iPhone, iPad andAndroid 6000+ app installs• Top mobile users HIGHLY addictedspending 2-3 hours daily in the app• Mobile commerce is nextMoms = Mobile
Private LabelsA collection ofWittlebee privatelabels (O&O brands)reduces COGS andinventory complexityCurrentlymanufacturing 20%of merchandise inIndia.Predictable modelallows inventoryturn of 40 days
We recently launched a showroom feature that allows members to build ½ their own box.ProductCustomer Selection• Gives members morecontrol over box• Features new kittedbrands each month• High engagement• Upsells additionalitems for $10.
Members and non-members can purchase single items from our website.ProductWeekly One-Off Flash Sales• Features a new brandevery week• Selling 50-100 unitsweekly• Members get higherdiscounts (thinkAmazon Prime)• Currently ~10% ofmonthly revenue
Buying solely with a Instagram comment.Product DiversificationInstagram Based Closet Sales• Sells out in minutes• Members only• Low friction• Highly viral• Moves excessinventory• 2000+ followers
• Price Point Diversification• One-off Sales Expansion• Private Label DevelopmentWhat’s Next – Use of ProceedsProduct• Mobile Commerce• Frictionless Payments• Analytics and BI• EngineersTech• Scale Paid Acquisition• Top of funnel• TelevisionMarketing