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PATTERNS OF
STARTUP SUCCESS
     Idea to Funding
VISION
Develop a perspective on where you are going
AUDIENCE
 Know what makes your audience tick
   Differentiate on that knowledge
Audience development is never-ending
GET TO MARKET QUICKLY
     It’s the best market research
   Build the minimum set of features
  The product might initiall...
REMARKABLE PRODUCT
Focus initial product on instant gratification and
           frictionless first-time usage
THE BUSINESS MODEL
     Keep it simple
    Don’t over-analyze
DISTRIBUTION
Know where you will get it
CUSTOMER DEVELOPMENT
    Speak to your heavy users
          Iterate quickly
     data driven development
STARTUP MARKETING
   Market to passionate influencers
Build loyalty through community mgmt
HIRE CAREFULLY
  Passionate and lean
TELL A STORY
Forget the 60 page business plan...develop a story...
              10 slides/20 min long
FUNDING
Achieve key milestones that reduce
   risk before seeking funding
About the Author:
Sean O’Malley
                •Worked with dozens of startups
                •7 startups from inception...
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Habits of highly effective startups

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Patterns Of Startup Success

  1. 1. PATTERNS OF STARTUP SUCCESS Idea to Funding
  2. 2. VISION Develop a perspective on where you are going
  3. 3. AUDIENCE Know what makes your audience tick Differentiate on that knowledge Audience development is never-ending
  4. 4. GET TO MARKET QUICKLY It’s the best market research Build the minimum set of features The product might initially be crappy
  5. 5. REMARKABLE PRODUCT Focus initial product on instant gratification and frictionless first-time usage
  6. 6. THE BUSINESS MODEL Keep it simple Don’t over-analyze
  7. 7. DISTRIBUTION Know where you will get it
  8. 8. CUSTOMER DEVELOPMENT Speak to your heavy users Iterate quickly data driven development
  9. 9. STARTUP MARKETING Market to passionate influencers Build loyalty through community mgmt
  10. 10. HIRE CAREFULLY Passionate and lean
  11. 11. TELL A STORY Forget the 60 page business plan...develop a story... 10 slides/20 min long
  12. 12. FUNDING Achieve key milestones that reduce risk before seeking funding
  13. 13. About the Author: Sean O’Malley •Worked with dozens of startups •7 startups from inception •Leads EIR accelerator at Venrock •http://seancomalley.com
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Habits of highly effective startups

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