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2012 Met National Council Presentation

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Presentation on "DIY Digital" by Sean Michael Gross, Vice President at 21C Media Group, given on March 10, 2012 to the Metropolitan Opera National Council Semi-finalists.

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2012 Met National Council Presentation

  1. 1. +Being a Classical Artist in theInternet Age: DIY Digitalby Sean Michael GrossVice President, 21C Media GroupA Presentation for the Metropolitan OperaNational Council Semi-Finalists
  2. 2. + How Artists Reach Audiences The Old ModelMIDEMNET ACADEMY 2011 - Marketing Module All courses to be available on: www.midem.com/academy
  3. 3. + How Artists Reach Audiences The New ModelMIDEMNET ACADEMY 2011 - Marketing Module All courses to be available on: www.midem.com/academy
  4. 4. + DIY Digital Toolbox
  5. 5. + The Bottom Line 1. If you don’t have a website, get one 2. Pick one or two social media platforms and do them well 3. Update everything frequently and regularly 4. Be mindful of what you postMIDEMNET ACADEMY 2011 - Marketing Module All courses to be available on: www.midem.com/academy
  6. 6. + Website: First Things First
  7. 7. + What Makes A Good Website?
  8. 8. + One Example Media RichEncouragesConnection Clear Navigation Most Popular Content Keyword First Rich Content
  9. 9. + Building You Own Website
  10. 10. + How Do People Find My Website?
  11. 11. + Social Media
  12. 12. + Map of Online Communities in 2010 Image courtesy of XKCD.comMIDEMNET ACADEMY 2011 - Marketing Module All courses to be available on: www.midem.com/academy
  13. 13. + Map of Online Communities in 2007 Image courtesy of XKCD.com
  14. 14. + The Current Big Three
  15. 15. + Social Media Best Practices
  16. 16. + Facebook: Personal v. Public
  17. 17. + Facebook Examples Joseph Calleja Giora Schmidt
  18. 18. + YouTube TipsMIDEMNET ACADEMY 2011 - Marketing Module All courses to be available on: www.midem.com/academy
  19. 19. + YouTube ExamplesMIDEMNET ACADEMY 2011 - Marketing Module All courses to be available on: www.midem.com/academy
  20. 20. + Twitter Tips
  21. 21. + Twitter Examples
  22. 22. + Email? That’s so 1998!But consider this…•Most ubiquitous online activity•38% bigger than Twitter•Platform independent•Easy to do!
  23. 23. + Email Tips • Sign-up form on your website • Collect addresses at live events • Send updates regularly • Link to webiste & social media • Do not buy, sell, or share lists! • Optional: use software like Mail Chimp
  24. 24. + Other Platforms
  25. 25. + To Recap 1. If you don’t have a website, get one 2. Pick one or two social media platforms and do them well 3. Update everything frequently and regularly 4. But be mindful of what you post!MIDEMNET ACADEMY 2011 - Marketing Module All courses to be available on: www.midem.com/academy
  26. 26. + Recommended Reading Books •The New Rules of Marketing & PR by David Meerman Scott Blogs •http://mashable.com •http://sethgodin.typepad.com •http://www.webinknow.comMIDEMNET ACADEMY 2011 - Marketing Module All courses to be available on: www.midem.com/academy
  27. 27. + Thank You • Questions • Comments Contact me: • Feedback Sean Michael Gross Vice President, 21C Media Group Email: sgross@21cmediagroup.com Twitter: www.twitter.com/seanmgrossMIDEMNET ACADEMY 2011 - Marketing Module Web: www.21cmediagroup.com All courses to be available on: www.midem.com/academy

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