The best way to conduct a Comparative Market Analysis (CMA) when on a listing presentation appointment. This informative sample shows you how to educate the home seller and let the comps determine a property's listing price.
Too often we as real estate agents use our opinion to set a price. And also quite often, we let the seller's opinion determine a price. By doing your CMA visually with printed property MLS sheets on their dining room table, the facts and the numbers are right in front of them, plain as day. This is the most effective and easiest way to get a property priced right, with full cooperation from the property owner. This process eliminates the seller's ability to push high on price and over-price their home.
As Realtors we must price homes correctly for them to sell. The saying is true: "A listing well taken, is a listing half sold".
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