1. DIVERSE
REMEMBER TO PUT A MINI
LOGO ON THE LOWER RIGHT
HAND SIDE OF EACH SLIDE
PAGE!!!!
Concepcion Rivera
Yong Ning Lu
Edith Ramos
Mariana Calderon

2. Total Product Concept
• Core:
We don’t sell just a
chewable wrapped
around sFck in a
package,
We sell Fme.

3. • Piece of gum that offers you a nutri=onal
meal in a convenient ma?er of way.

4. Positioning Statement
• For teens and young adults, Diverse is the time manageable
product, that delivers a healthy chewable gum because only
Diverse is concerned about our consumers time management
and having a healthy meal, fully satisfied.

5. PACKAGING
• Gum wrapped in aluminum in a sealed small package box. AFer a while we
change the wrapper to paper so it we can follow the environments trend
of “Going Green”.

6. Product Mix
•
PRODUCT GUM LINES
STRIPES MINTS
6