Viximo, Going MobileR. Sean Lindsay@rseanlindsayhttp://seanlindsay.com                         1
Who’s This?Technologist, Creator, Connector, Advisor, Mentor                              ‣ Co-Founder & CTO, Viximo      ...
How do I define LEAN?                       3
Focus on the Customer                        4
Focus on the CustomerIterate, Iterate, Iterate                            5
Focus on the Customer    Iterate, Iterate, IterateMaximize Learning : Investment                                 6
BackgroundViximo provides social apps distribution,engagement, and monetization  ‣ Founded 2007, 25 employees today  ‣ Lot...
“So, what’s yourmobile strategy?”                    8
Mobile Market AssessmentSeptember 2011          Summary ‣ Management decision to   assess mobile opportunity ‣ Single reso...
Mobile Market AssessmentSeptember 2011          Summary                      Takeaways ‣ Management decision to      ‣ Ass...
This is gonna  be BIG...                11
Mobile Solution DesignOctober 2011          Summary ‣ Distilled information ‣ Outlined customer   acquisition offering ‣ E...
Mobile Solution DesignOctober 2011          Summary                     Takeaways ‣ Distilled information       ‣ Ramp in ...
Oops...          14
Mobile Solution RedesignNovember 2011          Summary ‣ Revisited information ‣ Outlined social toolkit   offering ‣ Enga...
Mobile Solution RedesignNovember 2011          Summary                     Takeaways ‣ Revisited information       ‣ Ramp ...
The Solution: Social ZoneThe ultimate toolkit for making mobile apps truly social Social Zone      Social Zone        Soci...
Mobile Product PlanDecember 2011          Summary ‣ Engaged engineers in tech   planning ‣ Understand what remains   to le...
Mobile Product PlanDecember 2011          Summary                      Takeaways ‣ Engaged engineers in tech   ‣ Be ruthle...
Original Product Development Plan...which we actually beat                              January 2012                      ...
Mobile Go-To-MarketDecember 2011         Summary ‣ Segmented self-serve   channel from BD channel ‣ Added new resources ‣ ...
Mobile Go To MarketDecember 2011         Summary                     Takeaways ‣ Segmented self-serve      ‣ Revisit your ...
[    Lots of hard work    and a cloud of dust   ]                              23
LaunchMarch 2012          Summary ‣ PR launch, conference   presence, hackathons, etc ‣ Continued BD efforts ‣ Continued p...
LaunchMarch 2012          Summary                        Takeaways ‣ PR launch, conference         ‣ Test various onboardi...
And now the hard work begins...                                  26
Ramping ResourcesOnly as traction and plans justify20        BD        PM        Eng                                      ...
Ramping ResourcesOnly as traction and plans justify                                                              MVP Shipp...
A Few Final Thoughts On Pivots... ‣ Leverage what you know/have                                    29
A Few Final Thoughts On Pivots... ‣ Leverage what you know/have ‣ Beware the demotivation of chasing   shiny objects (mini...
A Few Final Thoughts On Pivots... ‣ Leverage what you know/have ‣ Beware the demotivation of chasing   shiny objects (mini...
Questions? R. Sean Lindsay @rseanlindsay http://seanlindsay.com                          32
Upcoming SlideShare
Loading in …5
×

Going Mobile

819 views

Published on

A walkthrough of Viximo's expansion into mobile including early indicators, customer development work, product planning, pilot customers, and go to market - with plenty of lessons learned along the way that should save you time and money.

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
819
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
20
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Going Mobile

    1. 1. Viximo, Going MobileR. Sean Lindsay@rseanlindsayhttp://seanlindsay.com 1
    2. 2. Who’s This?Technologist, Creator, Connector, Advisor, Mentor ‣ Co-Founder & CTO, Viximo ‣ Creator, Founder Mentors ‣ Advisor, Boundless Learning ‣ Advisor, StartStreet Sports ‣ Advisor, HelpScout ‣ Mentor, TechStars & MassChallenge ‣ Formerly PanGo, BEA, Upromise 2
    3. 3. How do I define LEAN? 3
    4. 4. Focus on the Customer 4
    5. 5. Focus on the CustomerIterate, Iterate, Iterate 5
    6. 6. Focus on the Customer Iterate, Iterate, IterateMaximize Learning : Investment 6
    7. 7. BackgroundViximo provides social apps distribution,engagement, and monetization ‣ Founded 2007, 25 employees today ‣ Lots of “pivots” along the way (not always “lean”) • Virtual Gifting, Content Marketplace, Mobile Markup Language, iPhone Apps, Content Distrib Platform, Social Game Developer ‣ Now largest independent social game publisher • Millions of users all over the world ‣ Integrate, localize, and distribute social games on web ‣ B2B2C business, revenue sharing business model 7
    8. 8. “So, what’s yourmobile strategy?” 8
    9. 9. Mobile Market AssessmentSeptember 2011 Summary ‣ Management decision to assess mobile opportunity ‣ Single resource (me) allocated to research ‣ 20+ customer development discussions ‣ Goal is informal summary of the opportunity 9
    10. 10. Mobile Market AssessmentSeptember 2011 Summary Takeaways ‣ Management decision to ‣ Assign a lead to the task assess mobile opportunity ‣ Hold interviews even ‣ Single resource (me) before product concept allocated to research ‣ Meeting are surprisingly ‣ 20+ customer development easy to get, people want to discussions talk about their challenges ‣ Goal is informal summary ‣ Approach as research, not of the opportunity sales 10
    11. 11. This is gonna be BIG... 11
    12. 12. Mobile Solution DesignOctober 2011 Summary ‣ Distilled information ‣ Outlined customer acquisition offering ‣ Engaged product team part time to outline product ‣ Socialized proposal ‣ Goal is validated plan 12
    13. 13. Mobile Solution DesignOctober 2011 Summary Takeaways ‣ Distilled information ‣ Ramp in product and business development ‣ Outlined customer slowly acquisition offering ‣ Review with both those ‣ Engaged product team part who shared pain point and time to outline product new prospects ‣ Socialized proposal ‣ Be ready to acknowledge ‣ Goal is validated plan you’ve got it wrong 13
    14. 14. Oops... 14
    15. 15. Mobile Solution RedesignNovember 2011 Summary ‣ Revisited information ‣ Outlined social toolkit offering ‣ Engaged product team part time to outline product ‣ Socialized proposal ‣ Goal is validated plan 15
    16. 16. Mobile Solution RedesignNovember 2011 Summary Takeaways ‣ Revisited information ‣ Ramp in product and business development ‣ Outlined social toolkit slowly offering ‣ Gather assessments from ‣ Engaged product team part both those who shared pain time to outline product point and new ‣ Socialized proposal ‣ Be ready to act when ‣ Goal is validated plan you’ve got it right 16
    17. 17. The Solution: Social ZoneThe ultimate toolkit for making mobile apps truly social Social Zone Social Zone Social Zone Social Zone Supergraph Messsaging Presence Promotion Most Optimized Real-time Social proofcomprehensive multi-channel player cross-promotion social graph push notifications interactions engine available 17
    18. 18. Mobile Product PlanDecember 2011 Summary ‣ Engaged engineers in tech planning ‣ Understand what remains to learn ‣ Build learning milestones into plan ‣ Goal is MVP development plan 18
    19. 19. Mobile Product PlanDecember 2011 Summary Takeaways ‣ Engaged engineers in tech ‣ Be ruthless about reducing planning to the core value (minimum sales reqs) ‣ Understand what remains to learn ‣ Get it into customers hands as soon as possible ‣ Build learning milestones into plan ‣ Realize that you’ll have it wrong, plan for iteration ‣ Goal is MVP development plan 19
    20. 20. Original Product Development Plan...which we actually beat January 2012 February 2012 March 2012 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Available on Documentation 1/13 Available on Alpha (Android) 2/3 Available on Beta (Android) 2/17 Available on v.1.0 (Android) 3/2 Available on Beta (iOS) 3/15 Available on v.1.0 (iOS) 3/31 20
    21. 21. Mobile Go-To-MarketDecember 2011 Summary ‣ Segmented self-serve channel from BD channel ‣ Added new resources ‣ Developed pipelines ‣ Began capturing leads ‣ Goal is customer acquisition plan 21
    22. 22. Mobile Go To MarketDecember 2011 Summary Takeaways ‣ Segmented self-serve ‣ Revisit your entire early channel from BD channel customer list and grow it ‣ Added new resources ‣ Test variety of messages, channels ‣ Developed pipelines ‣ Match right message to ‣ Began capturing leads right audience in right ‣ Goal is customer channel acquisition plan 22
    23. 23. [ Lots of hard work and a cloud of dust ] 23
    24. 24. LaunchMarch 2012 Summary ‣ PR launch, conference presence, hackathons, etc ‣ Continued BD efforts ‣ Continued product dev based on real use ‣ Goal is repeatable channel, adoption, and customer success 24
    25. 25. LaunchMarch 2012 Summary Takeaways ‣ PR launch, conference ‣ Test various onboarding presence, hackathons, etc techniques ‣ Continued BD efforts ‣ Be willing to be high touch, figure out how to scale later ‣ Continued product dev based on real use ‣ Determine what’s working and double down on that ‣ Goal is repeatable channel, adoption, and customer ‣ Keep learning success 25
    26. 26. And now the hard work begins... 26
    27. 27. Ramping ResourcesOnly as traction and plans justify20 BD PM Eng 915 6 6 3 310 3 3 3 2 5 9 3 7 7 7 2 2 1 1 1 0 Sep 2011 Oct 2011 Nov 2011 Dev 2011 Jan 2012 Feb 2012 Mar 2012 Apr 2012 27
    28. 28. Ramping ResourcesOnly as traction and plans justify MVP Shipped Marketing20 Begins BD MVP Plan PM Eng Finalized 915 Customer Confirmation 6 6 3 310 Commitment 3 3 3 to Market 2 5 9 3 7 7 7 2 2 1 1 1 0 Sep 2011 Oct 2011 Nov 2011 Dev 2011 Jan 2012 Feb 2012 Mar 2012 Apr 2012 28
    29. 29. A Few Final Thoughts On Pivots... ‣ Leverage what you know/have 29
    30. 30. A Few Final Thoughts On Pivots... ‣ Leverage what you know/have ‣ Beware the demotivation of chasing shiny objects (minimize impacts) 30
    31. 31. A Few Final Thoughts On Pivots... ‣ Leverage what you know/have ‣ Beware the demotivation of chasing shiny objects (minimize impacts) ‣ Think evolution, not revolution, whenever possible 31
    32. 32. Questions? R. Sean Lindsay @rseanlindsay http://seanlindsay.com 32

    ×