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Learning About At-Risk
Veterans Using 

Online Network Surveys
#TeamFacebook
Carlos Greg Diuk
Akos Lada
Alex Peysakhovich
...
How can we identify more at-risk
veterans to gather more survey
data or connect them to help?
Problem 1:

At-risk veterans might not
survey answer truthfully.
Problem 2: 

How can we find them to
survey them in the first place?
Combine:
1. targeted recruitment
2. online surveys
3. network survey methods
Key Idea
Facebook Ads Targeting
Target using FB ads both
generally and using
criteria:
• location = near the 5
largest military bas...
400 responses
in 4 hours
for $240
(all today)
Survey Methodology:
“Network Scale-Up Method”
• Ask about self: 

“have you had symptoms of depression?”
• Ask about frien...
Age
Possible Biases Uncovered:
Friends vs Self Reports
Extensions
• This modern approach improves our ability to
survey hidden populations.
• Accessing hidden populations could ...
Appendix
MTurk vs. Facebook
Results:
Age
Distribution
Gender
Two Types of Recruitment
• Create Facebook page + target using Facebook
ads





• Use crowdsourcing (Amazon Mechanical Tu...
Learning About At-Risk Veterans Using 
Online Network Surveys
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Learning About At-Risk Veterans Using 
Online Network Surveys

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We propose a solution for discovering at-risk veterans using online network surveys. Our approach combines
1) Facebook ad targeting for efficient recruitment of veterans and friends of veterans with 2) a survey that asks about veteran friends and acquaintances we can analyze using a network "scale-up" methodology. We accessed 400 respondents in 4 hours using only $240 (60 cents per respondent) and found preliminary evidence for self-reporting bias for PTSD.

Published in: Data & Analytics
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Learning About At-Risk Veterans Using 
Online Network Surveys

  1. 1. Learning About At-Risk Veterans Using 
 Online Network Surveys #TeamFacebook Carlos Greg Diuk Akos Lada Alex Peysakhovich Sean J. Taylor
  2. 2. How can we identify more at-risk veterans to gather more survey data or connect them to help?
  3. 3. Problem 1:
 At-risk veterans might not survey answer truthfully.
  4. 4. Problem 2: 
 How can we find them to survey them in the first place?
  5. 5. Combine: 1. targeted recruitment 2. online surveys 3. network survey methods Key Idea
  6. 6. Facebook Ads Targeting Target using FB ads both generally and using criteria: • location = near the 5 largest military bases • job = employed by the US Army • interest = US Army
  7. 7. 400 responses in 4 hours for $240 (all today)
  8. 8. Survey Methodology: “Network Scale-Up Method” • Ask about self: 
 “have you had symptoms of depression?” • Ask about friends: 
 “think of a person who you know that has served in the US Armed Forces” and then
 “has this person had symptoms of depression?”
  9. 9. Age
  10. 10. Possible Biases Uncovered: Friends vs Self Reports
  11. 11. Extensions • This modern approach improves our ability to survey hidden populations. • Accessing hidden populations could allow for interventions! • Survey continuously for longitudinal measurements, detect trends and effects of policy changes.
  12. 12. Appendix
  13. 13. MTurk vs. Facebook
  14. 14. Results: Age Distribution
  15. 15. Gender
  16. 16. Two Types of Recruitment • Create Facebook page + target using Facebook ads
 
 
 • Use crowdsourcing (Amazon Mechanical Turk)

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