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Sketchy at Best




Sketching for efficiency in a
     lean environment
Sean Gilbert   &   John Strott
      CD                 UX

Who are these sketchy guys?
Agile
      Lean
     Product
                         +    Development                   =    Lean UX

• Avoid overproduction       • Tasks in small increments        • Less emphasis on deliverables
• Efficiency                 • Cross-functional team            • Great focus on experience
• Iterate quickly            • Face-to-face communication       • Light and fast




    First, a little about Lean UX...
                     What is it? Where’d it come from?
Iterate                   Concept


   Learn        Lean UX Cycle          Validate


       Test                         Prototype




Let’s sketch this out quickly...
                The Lean UX cycle
Sketching in the Lean UX cycle

• Collaborative
• Facilitate buy-in
• Evolve ideas
• Map a product/solution




So...where does sketching fit?
        An early collaborative step for ideating.
The Sketchy at Best Workflow:

• Topic: AIRLINE TRAVEL, we’re going to redesign the experience

• We’re going to move fast! We want to get through a full cycle.
• Don’t worry if you run out of time

So.....
• Think about the last time you traveled by plane
• Partner up. You’ll each play the role of user and designer

• YOU are going to redesign YOUR PARTNER’S airline travel
experience (hopefully for the better)
Iterate                   Concept


  Learn          Lean UX Cycle      Validate


         Test                    Prototype


        Partner #1: Learn
Listen to your partner describe their experience
Iterate                   Concept


  Learn          Lean UX Cycle      Validate


         Test                    Prototype


       Partner #2: Learn
Listen to your partner describe their experience
Iterate                   Concept


Learn          Lean UX Cycle        Validate


       Test                     Prototype


      Partner #1: Learn
Dig a little deeper to zero in on pain-points.
Iterate                   Concept


Learn          Lean UX Cycle        Validate


       Test                     Prototype


     Partner #2: Learn
Dig a little deeper to zero in on pain-points.
Iterate                   Concept


     Learn           Lean UX Cycle        Validate


            Test                      Prototype


           Everyone: Analyze
Circle verbs, emotions. This will help isolate the issues.
Iterate                Concept

    Learn         Lean UX Cycle      Validate


          Test                    Prototype


Everyone: Define The Problem
What problem are you going to solve for your user?
Iterate                Concept

        Learn         Lean UX Cycle      Validate


             Test                     Prototype


            Everyone: Concept
Produce multiple (at least 5) QUICK sketches. Make magic.
Iterate                   Concept


         Learn         Lean UX Cycle     Validate

              Test                     Prototype


    Everyone: Confirm Direction
Review concepts and decide the direction for your solution.
Iterate                   Concept


Learn        Lean UX Cycle       Validate


     Test                    Prototype

Everyone: Let’s Get To IT
 Refine concepts into a single solution.
Iterate                   Concept


Learn        Lean UX Cycle      Validate


    Test                     Prototype


        Partner #1: Test
  Present your solution to your user.
Iterate                   Concept


Learn        Lean UX Cycle      Validate


    Test                     Prototype


        Partner #2: Test
  Present your solution to your user.
Iterate                   Concept


    Learn         Lean UX Cycle      Validate


         Test                     Prototype


          Gather Feedback
What worked? What didn’t? Questions? New ideas?
Iterate                   Concept


Learn         Lean UX Cycle        Validate


      Test                     Prototype




               Iterate!
...start the cycle over again. That’s lean!

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Sketchy At Best

  • 1. Sketchy at Best Sketching for efficiency in a lean environment
  • 2. Sean Gilbert & John Strott CD UX Who are these sketchy guys?
  • 3. Agile Lean Product + Development = Lean UX • Avoid overproduction • Tasks in small increments • Less emphasis on deliverables • Efficiency • Cross-functional team • Great focus on experience • Iterate quickly • Face-to-face communication • Light and fast First, a little about Lean UX... What is it? Where’d it come from?
  • 4. Iterate Concept Learn Lean UX Cycle Validate Test Prototype Let’s sketch this out quickly... The Lean UX cycle
  • 5. Sketching in the Lean UX cycle • Collaborative • Facilitate buy-in • Evolve ideas • Map a product/solution So...where does sketching fit? An early collaborative step for ideating.
  • 6. The Sketchy at Best Workflow: • Topic: AIRLINE TRAVEL, we’re going to redesign the experience • We’re going to move fast! We want to get through a full cycle. • Don’t worry if you run out of time So..... • Think about the last time you traveled by plane • Partner up. You’ll each play the role of user and designer • YOU are going to redesign YOUR PARTNER’S airline travel experience (hopefully for the better)
  • 7. Iterate Concept Learn Lean UX Cycle Validate Test Prototype Partner #1: Learn Listen to your partner describe their experience
  • 8. Iterate Concept Learn Lean UX Cycle Validate Test Prototype Partner #2: Learn Listen to your partner describe their experience
  • 9. Iterate Concept Learn Lean UX Cycle Validate Test Prototype Partner #1: Learn Dig a little deeper to zero in on pain-points.
  • 10. Iterate Concept Learn Lean UX Cycle Validate Test Prototype Partner #2: Learn Dig a little deeper to zero in on pain-points.
  • 11. Iterate Concept Learn Lean UX Cycle Validate Test Prototype Everyone: Analyze Circle verbs, emotions. This will help isolate the issues.
  • 12. Iterate Concept Learn Lean UX Cycle Validate Test Prototype Everyone: Define The Problem What problem are you going to solve for your user?
  • 13. Iterate Concept Learn Lean UX Cycle Validate Test Prototype Everyone: Concept Produce multiple (at least 5) QUICK sketches. Make magic.
  • 14. Iterate Concept Learn Lean UX Cycle Validate Test Prototype Everyone: Confirm Direction Review concepts and decide the direction for your solution.
  • 15. Iterate Concept Learn Lean UX Cycle Validate Test Prototype Everyone: Let’s Get To IT Refine concepts into a single solution.
  • 16. Iterate Concept Learn Lean UX Cycle Validate Test Prototype Partner #1: Test Present your solution to your user.
  • 17. Iterate Concept Learn Lean UX Cycle Validate Test Prototype Partner #2: Test Present your solution to your user.
  • 18. Iterate Concept Learn Lean UX Cycle Validate Test Prototype Gather Feedback What worked? What didn’t? Questions? New ideas?
  • 19. Iterate Concept Learn Lean UX Cycle Validate Test Prototype Iterate! ...start the cycle over again. That’s lean!