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Testing with a Growth Model Using a Growth Model for more Effective High Tempo Testing
Testing Drives Growth Twitter boosts testing tempo 20X GH boosts testing tempo 10X
High Tempo Testing Process Analyze IdeasPrioritize Test
Analyze Growth Model First Analyze IdeasPrioritize Test
Establish a North Star Metric •  Provides lens for measuring sustainable growth •  Should be correlated with value deliver...
Understand Your Growth Model Relationship between variables that move your North Star Metric •  Acquisitio - Sources and m...
Build Your Growth Model ? (Aha Moment) ? ? (North Star Metric) ? Acquisition Activation Retention Referral Revenue ? *simp...
LinkedIn Example Growth Model* SEO Int’l expansion Invites (Aha Moment) Create profile, 4+ connections Stay connected with ...
What’s Your “Aha Moment”? •  Elements of an “aha moment” –  First taste of core benefit –  Achievable on first visit –  Sign...
Growth Model for GrowthHackers* Invites (invites) Unique growth insights from testing (North Star Metric) Card hops SlideS...
Analyze to Find Leverage in Model (invites) Unique growth insights from testing Card hops Acquisition Activation Retention...
“Activation” Growth Objective
Deeper Understanding of Problem No ideas added yet
High Tempo Testing Process Analyze IdeasPrioritize Test
Generate Ideas in Leverage Area Majority of new ideas should be in leverage area Activation
Formalize ideas in Experiment Doc •  Include hypothesis, research, target lever ICE Score 1 - 10 I - Impact C - Confidence ...
High Tempo Testing Process Analyze IdeasPrioritize Test
Team Members Nominate Ideas Filter to focus area Sort by ICE score
Quick Team Nomination Pitches
High Tempo Testing Process Analyze IdeasPrioritize Test
Launch and Manage Testing
Integrate Your Testing Tools
Analyze Results Analyze IdeasPrioritize Test
Analyze Results
Organize Learning
Repeat Process Analyze IdeasPrioritize Test
Monitor Key Testing Inputs
Weekly Growth Meeting Agenda 15 min: KPI review & update focus area 10 min: Review last week’s testing sprint 15 min: Key ...
Manage High Tempo Testing 1) Team Ideation 2) Prioritize Testing 3) Capture Learning Try GrowthHackers Projects Free Proje...
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Using Your Growth Model to Drive Smarter High Tempo Testing

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In this presentation, Sean Ellis highlights how to use a growth model to inform your high tempo testing efforts. It goes through the key steps for building your growth model including establishing a north star metric, and identifying your "aha moment" and the core benefit that drives retention. Finally he shows how the GrowthHackers team has used a growth model to plan our growth roadmap.

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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://redirect.is/fyxsb0u } ......................................................................................................................... Download Full EPUB Ebook here { https://redirect.is/fyxsb0u } ......................................................................................................................... Download Full doc Ebook here { https://redirect.is/fyxsb0u } ......................................................................................................................... Download PDF EBOOK here { https://redirect.is/fyxsb0u } ......................................................................................................................... Download EPUB Ebook here { https://redirect.is/fyxsb0u } ......................................................................................................................... Download doc Ebook here { https://redirect.is/fyxsb0u } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Using Your Growth Model to Drive Smarter High Tempo Testing

  1. 1. Testing with a Growth Model Using a Growth Model for more Effective High Tempo Testing
  2. 2. Testing Drives Growth Twitter boosts testing tempo 20X GH boosts testing tempo 10X
  3. 3. High Tempo Testing Process Analyze IdeasPrioritize Test
  4. 4. Analyze Growth Model First Analyze IdeasPrioritize Test
  5. 5. Establish a North Star Metric •  Provides lens for measuring sustainable growth •  Should be correlated with value delivered to customers •  Examples: Airbnb nights booked, Facebook DAUs
  6. 6. Understand Your Growth Model Relationship between variables that move your North Star Metric •  Acquisitio - Sources and motivation to try •  Ac - Aha moment •  - “Must have” experience •  - User-get-user loops Acquisition Activation Retention Referral
  7. 7. Build Your Growth Model ? (Aha Moment) ? ? (North Star Metric) ? Acquisition Activation Retention Referral Revenue ? *simplified (Core Benefit)
  8. 8. LinkedIn Example Growth Model* SEO Int’l expansion Invites (Aha Moment) Create profile, 4+ connections Stay connected with work people (North Star Metric) Profile connections Acquisition Activation Retention Referral Revenue Invites *simplified (Core Benefit)
  9. 9. What’s Your “Aha Moment”? •  Elements of an “aha moment” –  First taste of core benefit –  Achievable on first visit –  Significantly increases likelihood of revisit •  If NO “aha moment” reached on 1st visit, unlikely to ever see prospect again
  10. 10. Growth Model for GrowthHackers* Invites (invites) Unique growth insights from testing (North Star Metric) Card hops SlideShareAcquisition Activation Retention Referral Revenue Twitter Sharing a great idea (Aha Moment) *simplified (Core Benefit)
  11. 11. Analyze to Find Leverage in Model (invites) Unique growth insights from testing Card hops Acquisition Activation Retention ReferralSharing a great idea (Aha Moment) InvitesSlideShare Twitter (North Star Metric) Revenue (Core Benefit)
  12. 12. “Activation” Growth Objective
  13. 13. Deeper Understanding of Problem No ideas added yet
  14. 14. High Tempo Testing Process Analyze IdeasPrioritize Test
  15. 15. Generate Ideas in Leverage Area Majority of new ideas should be in leverage area Activation
  16. 16. Formalize ideas in Experiment Doc •  Include hypothesis, research, target lever ICE Score 1 - 10 I - Impact C - Confidence E - Ease
  17. 17. High Tempo Testing Process Analyze IdeasPrioritize Test
  18. 18. Team Members Nominate Ideas Filter to focus area Sort by ICE score
  19. 19. Quick Team Nomination Pitches
  20. 20. High Tempo Testing Process Analyze IdeasPrioritize Test
  21. 21. Launch and Manage Testing
  22. 22. Integrate Your Testing Tools
  23. 23. Analyze Results Analyze IdeasPrioritize Test
  24. 24. Analyze Results
  25. 25. Organize Learning
  26. 26. Repeat Process Analyze IdeasPrioritize Test
  27. 27. Monitor Key Testing Inputs
  28. 28. Weekly Growth Meeting Agenda 15 min: KPI review & update focus area 10 min: Review last week’s testing sprint 15 min: Key lessons learned from analyzed tests 15 min: Select next tests via nominations 5 min: Check growth of idea backlog
  29. 29. Manage High Tempo Testing 1) Team Ideation 2) Prioritize Testing 3) Capture Learning Try GrowthHackers Projects Free Projects.GrowthHackers.com GrowthHackers Projects

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