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Uber's Extraordinary Growth Engine


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Uber has expanded rapidly to 70+ cities around the world. Taxi services are in a panic as the face extinction from this disruptive transportation service. These slides show how Uber has caused such an uproar. From their first launch in San Francisco to today's repeatable growth formula, Uber is an unstoppable force.

Published in: Marketing, Business

Uber's Extraordinary Growth Engine

  1. 1. Uber’s Extraordinary Growth Engine By Sean Ellis, Morgan Brown
  2. 2. Uber Disrupting Local Transportation • Entrenched taxi services panicking • 70+ cities around the world • $1.5B expansion war chest
  3. 3. Needed to Connect the Dots Frustrated Passengers Empty Town Cars
  4. 4. 1st Launched in San Francisco • Tech early adopters • SF spotty cab service • Event sponsorship • Strong word of mouth
  5. 5. Launch Controversy Brings Attention
  6. 6. Repeatable Uber Growth Engine
  7. 7. 1. City by City Rollout Formula Tailor unique approach to each city
  8. 8. 2. Free Rides for Referrals Double sided referral program
  9. 9. 3. Wow! Experience Car arrives, payment automatic
  10. 10. 4. Impress Your Friends Spread the Word experientially
  11. 11. Accelerate with Opportunistic Events • Nightlife • Holidays • Weather • Sports
  12. 12. Read the Full Case Study • Startup Growth Engines: Case Studies of How Today’s Most Successful Startups Unlock Extraordinary Growth