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Six Growth Hacks to Get More Conversions from Your Content Marketing

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Neil Patel and Sean Ellis share 6 growth hacks for making your content marketing convert into real sales. These slides explain how to effectively use free tools to drive conversions, and find quick optimizations to immediately improve the performance of your content marketing.

Published in: Marketing, Technology
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Six Growth Hacks to Get More Conversions from Your Content Marketing

  1. Six Growth Hacks to Get More Conversions from your Content Marketing Turn your content engine into a growth engine.
  2. Sean Ellis, CEO Qualaroo (@seanellis) Sean Ellis is the CEO of Qualaroo and founder of GrowthHackers.com. Prior to Qualaroo, Sean held marketing leadership roles with breakout companies including Dropbox, LogMeIn (IPO), Uproar (IPO), Eventbrite and Lookout. Neil Patel, Founder QuickSprout (@neilpatel) Neil Patel is the co-founder of Crazy Egg, Hello Bar and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world.
  3. #contenthacks
  4. Why Content? For many businesses content marketing is still the number one way to improve traffic, gain leads, and drive sales.
  5. The Challenge How do you get real conversions from content?
  6. Content Conversions Success with content requires a series of micro conversions that lead to ultimate customer conversions. • Webinar registration • Email subscriber • Social share/fan • Github follower • Customer • Bookmark
  7. The Basics • Know what you’re doing, why you’re doing it, and who you’re doing it for. Ask questions like: My audience is… They will interact by… I’m offering them… Their next step will be… They will find it via… They will share it because… They will care because… They might not share it because… Great questions by:
  8. Pick a Meaty Topic
  9. Pick a Meaty Topic
  10. Pick a Meaty Topic
  11. Content Hack #1 — Wait, There’s More!
  12. Content Hack #1 — Wait, There’s More!
  13. Content Hack #2 — An Offer Too Good to Refuse
  14. Content Hack #2 — An Offer Too Good to Refuse
  15. Content Hack #2 — An Offer Too Good to Refuse
  16. Content Hack #3 — Free Tools
  17. Content Hack #3 — Free Tools
  18. Content Hack #4 — Make it Easy
  19. Content Hack #4 — Make it Easy
  20. Content Hack #4 — Make it Easy
  21. Content Hack #5 — Serialized Content
  22. Content Hack #5 — Serialized Content
  23. Content Hack #5 — Serialized Content
  24. Content Hack #6 — Remix Everything
  25. Be the First to Try Nudge nudge.qualaroo.com
  26. Q & A

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