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This presentation is part of a talk given at the Harleston Business Forum on 6th June 2018.
In the talk I discuss the rapidly changing world of social media and the importance a paid ad strategy can have for local business. Whilst doing it all for free can seem appealing the main social media platforms are making it ever more difficult for you to stand out under your own steam.
Any size business may simply be better off taking advantage of the highly accurate targeting options now available on these platforms.
With the key focus on understanding the costs and potential returns. Spending money on advertising without testing ads or tracking your results accurately is a recipe for disaster.
With the systems now available even the smallest of companies can run A/B tests and track their results with little difficulty.