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An Introduction to Content Marketing for Businesses

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Slides Updated: Part 6 of a series of 6 one hour introductory online marketing courses for beginners held at The Pennoyer Centre, Pulham St. Mary, Norfolk.

Probably the most important aspect of marketing your business online, Content Marketing. This is a 1 hour beginners interactive course in which attendees were taught the basics of content marketing, what it is and how to leverage it to benefit their business.

The course contents included:

1: What is content marketing and Why it is so Important
How content helps with Social Media & SEO
The difference between curation & creation
Finding ideas & what to write about

2: Setting Up A Blog
Domain names
Hosting
Set-up
Plugins
Templates & Design

3: Creating A Content Plan
Structure your ideas
Keeping focus on your market
Finding the time to write
Outsourcing & guest articles

4: Posting Your First Article
Picking a title
How much to write
Sourcing images or video
How to structure an article
Choosing your call to action

Published in: Business, Technology
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An Introduction to Content Marketing for Businesses

  1. 1. Content Marketing for Business
  2. 2. The Role of Content
  3. 3. CONTENT
  4. 4. Websites & Blogs Photo Credit: Lauro Roger McAllister - www.lrmck.com via Flickr.com
  5. 5. Search Photo Credit: JRG Astroimages via Flickr.com
  6. 6. Social Photo Credit: MarkGregory007 via Flickr.com
  7. 7. Creation or Curation?
  8. 8. Creation Demonstrate authority by creating and sharing content of value.
  9. 9. Curation Demonstrate authority by finding and sharing content of value. From zero to over 80 million visitors in a month http://www.theguardian.com/media/2013/dec/15/upworthy-website-lots-to-like-read
  10. 10. Creation & Curation Together they pack a powerful punch!
  11. 11. Content Ideas
  12. 12. Where Do they Come From?  Read exhaustively about your market sector  Read outside your sector & make associations  Identify key sources & influencers  Take part in online discussions  Learn something new  Keep notes of ideas as they come up  Make a list of client questions
  13. 13. Some Useful Tools  Feedly  Flipboard/Zite  Hootsuite  Audible  YouTube  Evernote  Coming soon…Kurasie.com
  14. 14. The Plan
  15. 15. Content Template
  16. 16. For non-Writers There is always YouTube…
  17. 17. The Art of Curation
  18. 18. Identify Sources
  19. 19. Save to a Feed Reader
  20. 20. Share the Good Stuff!
  21. 21. Or Compile an Article
  22. 22. Matt Cutts* on Curation *Head of the web spam team at Google http://youtu.be/o7sfUDr3w8I?t=3m
  23. 23. Good Curation Example Mentioned by Matt Cutts
  24. 24. This complete presentation is an example of creation and curation in itself!
  25. 25. Set Up Your 1st Blog
  26. 26. A Guide to Wordpress.com http://videos.videopress.com/BnChgpLD/homepagevideomk2.mp4
  27. 27. Thank You SeanClark.com Ltd. “Enabling businesses to leverage the power of the web.” 01379 330330 info@seanclark.com @SeanClark

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