Elevator Pitch - Lean Entrepreneurship Carnegie Mellon

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Every entrepreneur needs to be able to give a quick and compelling elevator pitch. This lecture prepares students to give their elevator pitch next week for the idea they'd propose focusing on for the rest of the course.

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Elevator Pitch - Lean Entrepreneurship Carnegie Mellon

  1. 1. Elevator Pitch ! Sean Ammirati 
 Partner, BirchmereVentures Adjunct Professor, Carnegie Mellon University #CMULean
  2. 2. When do you give an elevator pitch? Selling Customers http://www.flickr.com/photos/kt/2870894104/sizes/m/in/photostream/ Recruiting http://www.flickr.com/photos/bas-boerman/4626058529/sizes/m/in/photostream/ Networking http://www.flickr.com/photos/sjgadsby/5178368444/sizes/m/in/photostream/ Family #CMULean
  3. 3. To Sound Impromptu ... ... Takes Rehearsing #CMULean
  4. 4. When people ask: “What do you do?” They want to know what you do for them. #CMULean
  5. 5. For next week ... • 90 seconds • no media / slides • a sample outline ... #CMULean
  6. 6. introduc)on                                                ~  15  sec Proposed Time ... #CMULean
  7. 7. problem                                                            ~  30  sec   introduc)on                                                ~  15  sec Proposed Time ... #CMULean
  8. 8. Often can use ... • a rhetorical question • a story • a provocative statistic © Sean Ammirati, 2013
  9. 9. problem                                                            ~  30  sec   vision                                                                        ~  30  sec   introduc)on                                                ~  15  sec Proposed Time ... #CMULean
  10. 10. The Goodness Factor ! At Least 3x cheaper or better #CMULean
  11. 11. problem                                                            ~  30  sec   vision                                                                        ~  30  sec   where  are  you?                                    ~    15  sec   introduc)on                                                ~  15  sec Proposed Time ... #CMULean
  12. 12. Where are you? Validated Learnings ! ! ! ! ! Unvalidated Assumptions - Shown 5 people 
 prototype - Done a landing page - etc ... - People will pay 
 $x / month - They will invite 2 friends on 
 average - etc ... #CMULean
  13. 13. Don’t be afraid to be creative! #CMULean
  14. 14. seanammirati.com ! @SeanAmmirati #CMULean

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