Business Model Canvas & Patterns

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The Business Model Canvas (http://www.businessmodelgeneration.com/) has become a popular paradigm for concisely representing disruptive ideas.

In this lecture, I explore how the framework can be used to look at "patterns" of previously successful startups and what may / may not be relevant for your startup.

Slides from my Lean Entrepreneurship course @ Carnegie Mellon University (94-840)

Published in: Business, Technology

Business Model Canvas & Patterns

  1. 1. Business Model Canvas & Patterns Sean Ammirati Partner, BirchmereVentures Adjunct Professor, Carnegie Mellon University
  2. 2. Why is the Business Model Canvas popular?
  3. 3. http://www.flickr.com/photos/yodelanecdotal/3329778720/
  4. 4. 2004 2006 2010 450+
  5. 5. http://www.businessmodelgeneration.com Sketch & Articulate Alternatives...
  6. 6. http://www.businessmodelgeneration.com Validate Hypothesis ...
  7. 7. Key Partnerships Niche Content Cost Structure Revenue Streams Key Activities Key Resources Value Proposition Customer Relationships Customer Segments Niche Customers Channels
  8. 8. Key Partnerships Cost Structure Revenue Free Streams Paid Key Activities Key Resources Value Proposition Basic Usage Premium Usage Customer Relationships Customer Segments Casual High Volume Channels
  9. 9. A More In Depth Example
  10. 10. Why Birchbox Worked?
  11. 11. Financial Model • Key Assumptions • IS, BS, CF • Scenarios • Milestones / Key Metrics
  12. 12. Key Assumptions (ex)
  13. 13. Revenue Summary (ex)
  14. 14. Key Metrics (ex)
  15. 15. Subscription Revenue Stream • CMRR: Committed Monthly Recurring Revenue • Cash • Churn • CAC: Customer Acquisition Cost • CLTV: Customer Life TimeValue • CPipe: CMRR Sales Pipline http://www.slideshare.net/botteri/cloudonomics-101-creating-a-financial-plan-for-your-saas-or-cloud-computing-business

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