Greening Ict Project C&M 26feb10

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JISC Communications Presentation - Green ICT Programme Meeting, Feb 2010

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Greening Ict Project C&M 26feb10

  1. 1. 2/26/2010| | Slide 1<br />JISC projects: Communications & Marketing<br />Greening ICT Programme Meeting<br />Jane Charlton, <br />Communications Co-ordinator26 February 2010<br />Joint Information Systems Committee<br />Supporting education and research<br />
  2. 2. 2/26/2010| | Slide 2<br />Introducing the JISC Brand<br /><ul><li>JISC is an internationally renowned and respected organisation and a national success story in the UK public sector.
  3. 3. As a consequence JISC needs to be:
  4. 4. more visible
  5. 5. increasingly responsive
  6. 6. demonstrate greater transparency across its range activities to multiple stakeholders.
  7. 7. We encourage JISC projects to become ‘ambassadors’ of JISC in order to raise awareness and demonstrate the value of our activities</li></li></ul><li>Introducing the JISC Brand: brand values<br /><ul><li>Transformational – enabling institutions to evolve and succeed
  8. 8. Innovative (take risks on behalf of the community)
  9. 9. Responsive (to institutional customers)
  10. 10. Respected (knowledgeable and authoritative)
  11. 11. Collaborative (working with partners and institutions)</li></ul>2/26/2010| | Slide 3<br />
  12. 12. 2/26/2010| | Slide 4<br />Acknowledging JISC<br /><ul><li>JISC standard text:</li></ul> JISC inspires UK colleges and universities in the innovative use of digital technologies, helping to maintain the UK’s position as a global leader in education www.jisc.ac.uk<br /><ul><li>Display JISC logo on all communications and marketing materials, eg. events, print materials (including reports), press and PR activities, websites and blogs
  13. 13. Include a brief description of JISC involvement to include the name of your programme eg. ‘This project has been funded under the JISC Institutional Innovation programme’</li></li></ul><li>2/26/2010| | Slide 5<br />The JISC Logo<br /><ul><li>Reflects our name and visual identity values
  14. 14. Must not be redrawn or modified in any way
  15. 15. Always use an approved version. </li></li></ul><li>2/26/2010| | Slide 6<br />The JISC Logo: Incorrect use<br />
  16. 16. 2/26/2010| | Slide 7<br />The JISC Brand<br /><ul><li>JISC Brand Manual
  17. 17. www.jisc.ac.uk/brand
  18. 18. Further advice and guidance on JISC Brand
  19. 19. Greg Clemett, JISC Design & Production Manager
  20. 20. g.clemett@jisc.ac.uk</li></li></ul><li>Work together with your programme manager and other JISC projects where there are common themes or messages to:<br />Reduce the ‘noise’<br />Send clear and consistent messages<br />Create bigger impact<br />Be more cost effective<br />Key messages to reflect how you are helping to solve broader institutional issues eg. saving money, being more efficient, being more environmentally sustainable, building capacity for research-led activities<br />Key messages: Getting your message across<br />
  21. 21. Communications planning<br />
  22. 22. Web<br /><ul><li>Include JISC branding on your project website
  23. 23. High quality design, accessibility, usability and content
  24. 24. Web advice and guidance
  25. 25. Netskills www.netskills.ac.uk
  26. 26. Techdis www.techdis.ac.uk
  27. 27. Ben Whitehouse, Digital Communications Manager b.whitehouse@jisc.ac.uk</li></ul>2/26/2010| | Slide 10<br />
  28. 28. Project web page example<br /><ul><li>Brief sentence describing JISC's involvement
  29. 29. JISC logo on the project homepage
  30. 30. Links in the text to the Programme page (eg. Digitisation) and the JISC website homepage</li></ul>2/26/2010| | Slide 11<br />
  31. 31. JISC wiki<br /><ul><li>Username and password contact web@jisc.ac.uk</li></li></ul><li>JISC involve blog<br /><ul><li>Use a blog name that is meaningful in the format:http://blogname.jiscinvolve.org
  32. 32. Ensure blog posts are short, chatty and informal
  33. 33. Be generous in your links to other material
  34. 34. Use a disclaimer if not expressing the views of JISC
  35. 35. Do not use objectionable language or violate the privacy or publicity rights of any third party
  36. 36. Comply with copyright legislation</li></li></ul><li>JISC involve blog<br />
  37. 37. Multimedia<br /><ul><li>Podcasts and videocasts using handheld devices
  38. 38. Multimedia advice and guidance
  39. 39. JISC Digital Media www.jiscdigitalmedia.ac.uk
  40. 40. Hector Peebles, Multimedia and Community Editor h.peeles@jisc.ac.uk</li></ul>2/26/2010| | Slide 15<br />
  41. 41. Events<br /><ul><li>Co-ordination of JISC presence at national events
  42. 42. Guidelines on event organisation
  43. 43. List of external suppliers eg. event management companies
  44. 44. Advice and guidance on event organisation, including how to be more ‘green’
  45. 45. https://wiki.jisc.ac.uk/display/events/Introduction
  46. 46. Grace Porter, Events Co-ordinator, g.porter@jisc.ac.uk</li></ul>2/26/2010| | Slide 16<br />
  47. 47. Publications<br /><ul><li>JISC publications www.jisc.ac.uk/publications
  48. 48. Projects welcome to contribute to JISC publications eg. JISC inform
  49. 49. Available for project staff to order (5 days notice)
  50. 50. Publication orders, publications@jisc.ac.uk
  51. 51. Advice and guidance on producing your own publications
  52. 52. https://wiki.jisc.ac.uk/display/intranet/Production+and+dissemination
  53. 53. Amy Butterworth, Dissemination and Production Co-ordinator, a.butterworth@jisc.ac.uk</li></ul>2/26/2010| | Slide 17<br />
  54. 54. News items<br /><ul><li>All press releases must go to the JISC News and Press Team or your institution’s press and PR team.
  55. 55. Useful tips:
  56. 56. Create an impact in the first paragraph
  57. 57. Keep your audience in mind
  58. 58. Keep it short and sweet
  59. 59. Stick to the facts and keep your message simple
  60. 60. Use images and quotes to bring the story to life
  61. 61. Rebecca O’Brien, Public Relations Officer, r.obrien@jisc.ac.uk</li></ul>2/26/2010| | Slide 18<br />
  62. 62. News items<br />2/26/2010| | Slide 19<br />
  63. 63. 2/26/2010| | Slide 20<br />Contact details<br /><ul><li>Jane Charlton, Communications Co-ordinator
  64. 64. j.charlton@jisc.ac.uk
  65. 65. +44 (0)776 017 3223</li>

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