Cell Drive Family


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Presentation shows the Cell Drive family of devices.

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Cell Drive Family

  1. 1. Cell Drive Family<br />
  2. 2. Cell Drive <br />
  3. 3. Cell Drive Functions<br />4.Mass Storage<br /> (4 & 8 GB)<br />1.Back Up Battery 430 mAh/3.7v <br />2.USB Charger 3. Data Sync<br />
  4. 4. General Information and Pricing<br />MSRP <br />4 GB $49.95<br />8 GB $59.95<br />Specifications<br />Charging Current/Voltage: 500mA/5v<br />Battery Type: 430 mA/3.7v Li-ion, Li-Polymer<br />Protection: Charging system of constant voltage with limited currents<br />Hot Plug & Charge<br />High Transfer Rate: 23MB/sec(read), 12MB/sec(write)<br />Interface: USB 1.1, USB 2.0<br />Size: 29mm(w) x 81mm(l) x 15mm(h)<br />Output Connection: Mini-USB, 3.5mm DC jack<br />Cell Drive charges mini or micro USB devices<br />
  5. 5. Cellink ET<br />Back up Battery<br />USB Charger<br />Data Sync/Media Transfer<br />Card Reader or Flash Drive<br />4-in-1 Power/Data Device<br />MSRP<br />$29.95<br />
  6. 6. Current Product Family<br />
  7. 7. Proposed Cell Drive Product Family<br />Micro-SD card reader<br />Universal Cell Drive (mini, micro, iPhone) with card reader and aux. power adapter, no adapters or bag supplied (design and tooling required)<br />Cellink provides a low cost version of Cell Drive to address commodity market for micro-USB<br />
  8. 8. Mobile Phone Market<br />Market facts:<br />4 Billion phones in use today<br />1.3 Billion phones and 54 Million iPods sold in 2010<br />2010 market units sales grew 8% over 2009 for 1.3 Billion<br />
  9. 9. Competition<br />
  10. 10. Sales Channels<br />
  11. 11. Media Comments/Reviews<br />Retail Vision 2009 -- “most innovative, never before seen technology”; “ Swiss Army knife of devices” <br />Dallas Morning News ( 2/4/11)---“….the Cell Drive is as thin and light as any flash drive, but much more useful. It should be a standard accessory in your digital travel kit” Victor Godnez<br />Fort Worth Star Telegram (2/20/11) – “The Cell Drive falls into my favorite category; multifunctional. It does great of what is advertised to do along with much more” Gregg Ellman (syndicated; appeared in 25 other papers)<br />Gadling Magazine (2/7/11) – “After several weeks on the road with the Cell Drive I have to admit that it really is a smart little product… It is compact, and the price is low enough that it is easy to justify as one of those "must carry" gadgets. With its internal memory, you can carry copies of important files, or scans of your passport or other documents”.<br />PR Web (3/15/11) -- Cell Drive Granted USPTO Notice of Allowance for Battery Backup Invention; Multifunction Mobile Accessory Provides Power and Data Management in a Palm Size Device<br />
  12. 12. Egen General Notes <br />Egen is a $25M Korean battery pack manufacturer; In business 7 years with three factories ( Korea, 2 China)<br />Staff is primarily ex-Samsung employees, with leading edge battery technology expertise.<br />Samsung is primary customer for cell phone and camera batteries<br />Patents for Cell Drive <br />China ---- ZL 2008-2-0178667<br />Korea ---- 10-0734128<br />US ----- 12/075,406<br />Egen has partnered with SLD to co-develop and market other consumer electronic inventions not limited to Cell Drive technology<br />Egen has developed iPhone specific power solutions<br />Egen and SLD have an exclusive (exception Japan) sales arrangement as well as exclusive technical license for US patent for Cell Drive<br />