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10 Tips for Membership 
Recruitment & Retention 
Scott Oser 
Scott Oser Associates 
@scottoser 
www.scottoserassociates.co...
1. Mix it up—use multi-media
2. Target and 
segment
3. Increase/create urgency
4. Frequency counts
5. Identify your resources
6. Present the right offer
7. Learn from 
past efforts
8. Don’t give it away for free
9. Find the 
right 
voice(s)
10. Never forget your past— 
reach out to lapsed 
members
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10 tips for membership recruitment and retention

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In this 20 minute presentation, speaker Scott Oser, President of Scott Oser Associates, covers 10 basic tips that your organization can utilize to grow your membership, while also retaining your current member base.

We'll discuss the importance of content segmenting and targeting strategies, using a multi-media approach and mixing up your content delivery methods
and utilizing past results to improve your overall outreach efforts.

Published in: Marketing
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10 tips for membership recruitment and retention

  1. 1. 10 Tips for Membership Recruitment & Retention Scott Oser Scott Oser Associates @scottoser www.scottoserassociates.com
  2. 2. 1. Mix it up—use multi-media
  3. 3. 2. Target and segment
  4. 4. 3. Increase/create urgency
  5. 5. 4. Frequency counts
  6. 6. 5. Identify your resources
  7. 7. 6. Present the right offer
  8. 8. 7. Learn from past efforts
  9. 9. 8. Don’t give it away for free
  10. 10. 9. Find the right voice(s)
  11. 11. 10. Never forget your past— reach out to lapsed members

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