10 Questions an Association CEO Should Ask Their Marketing Director


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This presentation, given at 2014 ASAE MMCC, provides questions that an Executive Director can ask their Marketing Director to start a conversation that will allow the ED and the Marketing Director to better understand each other and to get on the same page both strategically and tactically.

Published in: Marketing, Business, Education
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10 Questions an Association CEO Should Ask Their Marketing Director

  1. 1. 10 Questions CEOs Should Ask Their Marketing Director Date: Tuesday, June 17th Time: 10:15 – 11:30 a.m Hashtag: #MMCCon LH1
  2. 2. Introduction Why are we here? How can this help me?
  3. 3. About You • Role • Organization Type
  4. 4. 1. What do you consider to be the goal of marketing?
  5. 5. 2. What are you doing to optimize our marketing source mix? Are there more “cost” effective sources than others?
  6. 6. 3. Do you feel we are doing a good job of cross marketing? (Are we fighting ourselves for airtime?)
  7. 7. 4. If you were to stop spending money on XXX, what would you put that time and money into instead?
  8. 8. 5. How could additional professional development help you do your job better?
  9. 9. 6. Do you think we spend the right amount on marketing? (Should we spend more? Less?)
  10. 10. 7. Who is our MOST effective audience we market to? (And how are we segmenting?)
  11. 11. 8. How can we learn from our successes and mistakes? (And how have you learned from them in the past?)
  12. 12. 9. How can we turn marketing from an expense account to a revenue account?
  13. 13. 10. How can we be more proactive and strategic?
  14. 14. What are we missing? Q&A, Comments, Feedback?
  15. 15. Contact Us Scott Oser President Scott Oser Associates scott@scottoserassociates.com (301)279-0468 @scottoser Bill Scott, CAE Executive Director/CEO Council for Resource Development bill.scott@crdnet.org (202)822-0750