Mobile Gone Wrong

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Mobile Gone Wrong

  1. 1. AndMOBILE MARKETING How GONE WRONG… To Fix It Avery Barnes & Shanika Dopwell
  2. 2. WHY MOBILE?
  3. 3. FUNDAMENTALS Response SMS shortcode Incentive Call to Action Target Personalize Timing Respond Trust Opt In
  4. 4. BUTLER AT HOME
  5. 5. WHAT WENT WRONG? Response Call to action
  6. 6. HOW TO FIX IT Instruct Give an Of fer Mobile Site
  7. 7. PAMPER SMS
  8. 8. WHAT WENT WRONG SMS Shortcode Incentive Response
  9. 9. HOW TO FIX IT Make it Easy MMA Guidelines
  10. 10. MIT ENTERPRISE FORUM
  11. 11. WHAT WENT WRONG?
  12. 12. HOW TO FIX IT?
  13. 13. CONCLUSION Questions?

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